Remove Education Remove Food and Beverage Remove Speakers
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Q&A: Mark Cooper at 2025 IACC Americas Knowledge Exchange

Smart Meetings

The annual event offered a wide range of education sessions on sustainability, connection, F&B, leadership and so much more. Were doing that through educational channels and by fostering opennesslike our global innovations session, where members share what worked for them and what didnt. SM Food has played a big role in this event.

2025 241
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Competent logistics are the new meeting minimum

Conferences that Work

The deficiencies of meeting planning textbooks and education. They assume that meetings will consist of sessions with speakers on a stage. And they assume that when attendees are not in sessions, we should ply them with food and drink and entertainment. Far more space is devoted to entertainment and food and beverage.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Naturally, the Whataburger Food Truck was also parked on-site and dishing out hot samples of the limited-time menu item, the Monterey Melt. gun policies to prevent mass shootings.

2025 278
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2024 Industry Faves: Caesars Entertainment

Event Marketer

Here our professional pastry chefs personally worked with small groups to educate and help attendees decorate cakes. “It With that, we introduced our wellness menu—from speakers to activations, we make it easy for event professionals to WOW their attendees through wellness. It was engaging, interactive, and creative.

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Meet at the Movies

Smart Meetings

Our largest auditoriums have 276 seats and are ideal for large corporate gatherings, including live streaming town halls from headquarters out of town or guest speakers designed to engage employees. A full bar and diverse menu of food and beverage items offer plenty of options outside of the traditional popcorn and candy.

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How to Produce a Stand-Out Experience

Smart Meetings

Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. The best emcees energize the crowd, keep them attentive and get them excited for the next speaker. The Best Speakers.

Speakers 299
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We are biased against truly creative event design

Conferences that Work

A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. Truly creative event design questions, for example, whether we need to have a keynote speaker , relegate significant participant discussions to breaks and socials, or supply entertainment during meals.