Are Exhibitors Abandoning Trade Show Lead Retrieval?
Maritz Global Events
JANUARY 8, 2020
Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”
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