This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The overarching idea was to use the In My STEM Era activation to draw parallels between fans’ interests in subjects like beauty and concert production, and the scientific fields behind them, with a goal of inspiring more women to pursue a STEM-related education and, eventually, career.
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
The Sessions Over the next couple of days, attendees would be able to further their cultural and event industry education through insightful general sessions and breakouts. market at Destination Toronto , attended NCBMP last year, she knew she needed to come back. I love education when I go to conferences. Glaude, Jr.,
In this quick guide, we’ll cover several ways you can use SMS for alumni fundraising events, explore tips for writing impactful higher education text messages , and even provide some examples that you can copy and paste. Meet them where they are by incorporating texts into your event fundraising strategy. Let’s get started!
Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Sounds like you wont be eliminating experiential from your marketing mix anytime soon. Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.
Higher education events bring your university together to engage students, faculty, alumni, and community members in enriching, fun experiences. The first marketing resource you should consider in this process is your university’s event portal/ website. As a higher education institution, your university has a reputation to uphold.
From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. And at SXSW 2025, the brand proved as much. gun policies to prevent mass shootings. says Pickard.
MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. Continuing Education with MPI Academy Tim Luepke, director of MPI Academy Once an event producer himself, Luepke now dedicates his time to giving back to the industry with education and advancing careers.
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. Figuring out how to promote a nonprofit event is tricky. In doing so, your organization’s following grows and donations increase. Whether you’re […].
Its a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research & Education) reports food allergies affect 33 million Americans. Rebecca Sundell, Senior Producer and Event Manager, FARE Event Marketer: Tell us about the process of creating a top nine-free menu at the joint congress?
Can you confidently talk about the future of event marketing? Potential speakers and panellists are invited to put forward session ideas for the show’s education programme that will be curated in partnership with The Attendee Experience Company (atex) and take place over both days of the show. Have you got the handle on hybrid?
As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.
Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.
Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness.
The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free.
Some of the key feedback from event planners throughout 2024 has been focused on security and consent within the industry, and the team at CHS are packing the education programme with content that looks at delegate welfare, care for event planners, and security for everyone, all crucial subjects.
And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.
As Innovate Marketing Group celebrates 10 years of creating memorable experiences, were taking a moment to reflect on the community events that have truly shaped our journey. The galas Bid for Education initiative supports the museums mission to preserve and share Japanese American history.
AI, inclusive travel and an engaged workforce were top of mind in Lake Tahoe DMA West took to the new Tahoe Blue Event Center in Stateline, Nevada, this October for its 2023 Education Summit & Vendor Showcase. The post 3 Big Ideas from DMA West’s Education Summit appeared first on Smart Meetings. Be open-minded.
Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. Educator Janet Sperstad received the IAEE Pinnacle Award.
Ford product experts were on-hand to interact with consumers for educational moments and the drives, including a chief engineer of performance, and the team that designed the Raptors. We considered that a big win-win.” Have a feedback mechanism.
In partnership with the Cy-Fair Educational Foundation, the Pink Bows Foundation awards yearly scholarships to student leaders committed to community service, and it funds scholarships for students pursuing undergraduate degrees in risk management and crowd safety.
Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help. As the official U.S.
We have brand ambassadors there that were educating around Johnnie Walker Black Label, so I think it’s important when we do events like these to think about the ‘pre, during and post.’” Johnnie Walker is the official spirits partner of the ticketed Squid Game: The Experience at Manhattan Mall, a yearlong endeavor.
EDUCATIONAL STORYLINES The pop-ups footprint was divided into eight themed vignettes representing the revived colors. The strategy not only made the colors (and the brand) more memorable, but provided kids with quick hits of education related to all seven continents.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
At events like IMEX America and MPI World Education Congress , we see this shift in action: virtual attendees aren’t just passive spectators but active participants, with real-time Q&As, curated meetups, and interactive content, creating a harmony across physical and digital spaces.
In some exhibits, including T-Mobiles, the setup provided a literal framework for educating attendees in a mini theater setting. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on Event Marketer.
With over 10 years of experience across the music, technology and video game industries, Gavin Brennan specialises in global event strategy, marketing, and brand development. Brodie Thompson Brodie, originally hailing from New Zealand, is an international marketing expert with experience working with global FMCG, medical and corporate brands.
The panel included Alessandra Antonelli, Head of Marketing at Addison Lee, Alison King, CIPD, MD and Founder of Bespoke HR, Danielle Fletcher, Transactional Banking and Liquidity Director at Santander, and Raelene Antao, Global Head of Compliance and Governance at DVA Group, who offered practical advice and inspiration to the Foxhills team.
Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.
RESPONSIBLE FLUSHING ALLIANCE The Responsible Flushing Alliance—yes, it’s a thing—expanded its Flush Smart Day initiative to the full month of July this year to educate consumers on responsible flushing and to increase awareness of the “Do Not Flush” symbol on non-flushable wipes.
CHS Leeds has announced its educational programme for the event, taking place 25th March 25, at the Royal Armouries, Leeds, and which will focus on the shows theme of Welfare. CHSs educational programmes […]
From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Shareable: Encouraging Organic Word-of-Mouth Your attendees should be your best marketers. A truly great event doesnt just meet expectationsit exceeds them at every turn.
As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.
“Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.” Only a quarter of event organizers are constantly evolving their event designs.
Katie Remnant, marketing co-ordinator, Foxhills Club & Resort International Women’s Day is a crucial moment to come together and push for real progress on gender equality. Rhiannon Thomas, head of sales and marketing, Central Hall Venues I’ve been fortunate to work in companies that offer flexibility and opportunities for all.
The venue has led industry-wide initiatives to educate and advocate for safety measures, including chairing working groups, organising masterclasses, and developing resources to close knowledge gaps.
Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. The brand also enlisted actor, producer and author Taye Diggs, who joined consumers at The Germ Zone to educate them on how the Air Sanitizer product is essential for both live football games and watch parties alike.
ABPCO, the Association of British Professional Conference Organisers is delivering its flagship educational event of the year. The Festival of Learning is a 2-day educational event that delivers […]
Were thrilled to have Catch the MICE on board to help us take this prestigious venue to new markets. Were particularly excited to highlight its green credentials, 2,000 on-site parking spaces, and the rich tradition of supporting agriculture and education through the Yorkshire Agricultural Society.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content