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‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace

Event Marketer

The overarching idea was to use the In My STEM Era activation to draw parallels between fans’ interests in subjects like beauty and concert production, and the scientific fields behind them, with a goal of inspiring more women to pursue a STEM-related education and, eventually, career.

Education 306
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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

Marketing 289
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NCBMP 2024 Brought History, Culture and Education to Alabama

Smart Meetings

The Sessions Over the next couple of days, attendees would be able to further their cultural and event industry education through insightful general sessions and breakouts. market at Destination Toronto , attended NCBMP last year, she knew she needed to come back. I love education when I go to conferences. Glaude, Jr.,

Education 246
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Higher Education Event Strategies: Utilizing Texts for Your Alumni Event Fundraising Strategy

Attendease

In this quick guide, we’ll cover several ways you can use SMS for alumni fundraising events, explore tips for writing impactful higher education text messages , and even provide some examples that you can copy and paste. Meet them where they are by incorporating texts into your event fundraising strategy. Let’s get started!

Education 195
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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Sounds like you wont be eliminating experiential from your marketing mix anytime soon. Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

2025 244
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How to Use Your Website to Promote Higher Education Events

Attendease

Higher education events bring your university together to engage students, faculty, alumni, and community members in enriching, fun experiences. The first marketing resource you should consider in this process is your university’s event portal/ website. As a higher education institution, your university has a reputation to uphold.

Education 369