Event Marketer
NOVEMBER 21, 2024
The overarching idea was to use the In My STEM Era activation to draw parallels between fans’ interests in subjects like beauty and concert production, and the scientific fields behind them, with a goal of inspiring more women to pursue a STEM-related education and, eventually, career.
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
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Attendease
OCTOBER 11, 2024
In this quick guide, we’ll cover several ways you can use SMS for alumni fundraising events, explore tips for writing impactful higher education text messages , and even provide some examples that you can copy and paste. Meet them where they are by incorporating texts into your event fundraising strategy. Let’s get started!
Event Marketer
DECEMBER 17, 2024
Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Sounds like you wont be eliminating experiential from your marketing mix anytime soon. Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.
Event Marketer
MAY 2, 2025
Part science lab and part night market, the experience was designed to be as educational as it was experiential and engaging. So we really tried to think about how we could educate on our products in unique and different ways. Agencies: Colina Group; Alison Brod Marketing and Communications.
Event Marketer
JANUARY 24, 2025
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.
Attendease
AUGUST 16, 2022
Higher education events bring your university together to engage students, faculty, alumni, and community members in enriching, fun experiences. The first marketing resource you should consider in this process is your university’s event portal/ website. As a higher education institution, your university has a reputation to uphold.
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