Smart Meetings

MARCH 19, 2025

From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Shareable: Encouraging Organic Word-of-Mouth Your attendees should be your best marketers. A truly great event doesnt just meet expectationsit exceeds them at every turn.

Social Media 204

Social Media Speakers Events Marketing 204

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Planning Pod

APRIL 12, 2023

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post featuring one of her recent weddings.

Social Media 147

Social Media Education Event Planning Event Marketing 147

Event Marketer

FEBRUARY 24, 2025

15-19, the brand leveraged social media to fuel a citywide scavenger hunt , dropping a clue each day on its whereabouts, and inviting fans to figure out its secret locations and stop by to score exclusive samples of the recently launched product, available in five hues. Free samples. Agency: Cartwheel & Co.

Banking 268

Banking Food and Beverage Wireless 2025 268

Event Marketer

JUNE 15, 2021

The everyday brand ambassador plays an important role in connecting brands with audiences, from educating them on a company’s products and services to delivering samples. On the contrary, duties will include eating cheese and creating social media content. Simons Island, GA.,

Social Media 358

Social Media Healthcare Education Marketing 358

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website. Social media.

Social Media 195

Social Media Events Entertainment Marketing 195

Attendease

MARCH 5, 2024

Create event-related blog content Content marketing is an effective way to spread awareness about your organization’s opportunities without being too overt. 82% of consumers feel more positively about a company after engaging with their custom content, making content marketing a useful strategy for promoting upcoming events.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Attendease

AUGUST 6, 2024

For example, let’s say your non-profit organization focuses on providing educational resources to underprivileged children. Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs.

Social Media 370

Social Media Sponsorships Retail Venues 370

Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

Social Media 150

Social Media 2008 Event Apps Event Marketing 150

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 322

Tech Event Marketing Marketing 2026 322

Attendease

AUGUST 16, 2022

Higher education events bring your university together to engage students, faculty, alumni, and community members in enriching, fun experiences. The first marketing resource you should consider in this process is your university’s event portal/ website. Social media sharing buttons. Optimize your event landing pages.

Education 195

Education Social Media Events Financial 195

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. from March 8-9 was the physical manifestation of the brands social media gallery of the same name.

2025 279

2025 Airlines Food and Beverage Sports 279

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Marketing and Communications Manager. Adding recycling bins throughout your venue. Practice gratitude.

Social Media 381

Social Media Sustainability Sponsorships Management 381

GEVME

APRIL 16, 2019

That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively. What is event marketing. Why is event marketing important?

Event Marketing 31

Event Marketing Marketing Social Media Events 31

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Attendease

MAY 25, 2022

Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way. Thanks to social media, online videos have become the most popular form of media by a landslide.

Social Media 370

Social Media Events Speakers Venues 370

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. But beyond the bags, the tour provided a platform for engagement and education.

Education 348

Education Marketing Retail Social Media 348

Attendease

AUGUST 20, 2024

The executive may prioritize networking opportunities and educational sessions, while the concertgoer cares most about the lineup, venue experience, and merch. Your goals are generating buzz and educating them on what to expect. More touchpoints are required for activities like social promotion, email nurturing, webinars, etc.

Social Media 369

Social Media Event Management Travel Management 369

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Marketing channels. Selling online.

2022 366

2022 Social Media Advertising Financial 366

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Companies have generated their own outreach and created lead lists with social media; presented educational content via company webinars on Zoom; and posted case studies and guides on their company website. DOWNLOAD THE GUIDE.

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

AUGUST 16, 2021

Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. It takes a lot of operational coordination and strategic planning, especially with a global service like ours,” says Jared Goldsmith, global head of action and thriller marketing at Amazon Prime Video. “We’re

Social Media 351

Social Media Transportation Airlines Travel 351

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ Be choosy about your partners. It’s a story.

Social Media 313

Social Media Marketing Retail Advertising 313

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Marketer

JUNE 7, 2022

So to reintroduce its brand, appeal to a new generation of health-conscious consumers and provide nutritional education designed to help women advocate for themselves, MyFitnessPal hosted an exclusive influencer event at the sprawling Lombardi House in Los Angeles. The experience served as the brand’s first foray into experiential marketing.

Education 318

Education Social Media Marketing Consulting 318

Event Marketer

JUNE 14, 2021

With the debut of our modern-day pink truck we want to deliver happiness to consumers after an unprecedented year,” says John Galloway, chief marketing and innovation officer at Godiva. and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram.

Retail 315

Retail Social Media Education Marketing 315

Eventmobi

JULY 25, 2024

That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. This is the vital role that workshops play in any educational program.”

Social Media 321

Social Media Education Contracts 2024 321

Event Marketer

AUGUST 22, 2024

The brand recently released videos inspired by the daytime TV staple to educate consumers on the importance of proper skincare routines and debunk common cleansing misconceptions. Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social.

Advertising 287

Advertising Education Entertainment Social Media 287

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Attendease

DECEMBER 12, 2019

Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event, educating and entertaining them on the way. Video marketing has been in a lot of demand in the past few years. Make social sharing easy.

Social Media 300

Social Media Speakers Events Marketing 300

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Reach on social media.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Attendease

AUGUST 15, 2023

The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Are you seeking to educate your audience and drive sign-ups to your product or service? Education and training. This can help make your next webinar even better!

Tech 364

Tech Education Social Media Management 364