Event Marketer

JUNE 13, 2024

Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s Cosmetics e.l.f.

Sponsorships 335

Sponsorships Sports Education Marketing 335

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

Sponsorships 273

Sponsorships Advertising Transportation Education 273

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

Sponsorships 278

Sponsorships Advertising 2017 Conference 278

Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. Educator Janet Sperstad received the IAEE Pinnacle Award.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 261

Sponsorships 2024 2023 Sports 261

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

Sponsorships 195

Sponsorships 2022 2021 2019 195

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Thou Shalt Be Attendee-Centric.

Conference 283

Conference Sponsorships Education 2017 283

Event Marketer

NOVEMBER 15, 2024

Ford product experts were on-hand to interact with consumers for educational moments and the drives, including a chief engineer of performance, and the team that designed the Raptors. We considered that a big win-win.” Have a feedback mechanism.

Automotive 284

Automotive Education Marketing Event Marketing 284

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 326

Marketing Fashion Education Apparel 326

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Event Marketer

OCTOBER 23, 2024

We have brand ambassadors there that were educating around Johnnie Walker Black Label, so I think it’s important when we do events like these to think about the ‘pre, during and post.’” Johnnie Walker is the official spirits partner of the ticketed Squid Game: The Experience at Manhattan Mall, a yearlong endeavor.

Fashion 284

Fashion 2021 Education Marketing 284

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Attendease

MARCH 5, 2024

Create event-related blog content Content marketing is an effective way to spread awareness about your organization’s opportunities without being too overt. 82% of consumers feel more positively about a company after engaging with their custom content, making content marketing a useful strategy for promoting upcoming events.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Event Marketer

JULY 16, 2024

RESPONSIBLE FLUSHING ALLIANCE The Responsible Flushing Alliance—yes, it’s a thing—expanded its Flush Smart Day initiative to the full month of July this year to educate consumers on responsible flushing and to increase awareness of the “Do Not Flush” symbol on non-flushable wipes. CORA At the 2020 Women’s March in Washington, D.C.,

Apparel 273

Apparel Marketing 2024 2020 273

Event Marketer

MARCH 1, 2024

So we have to look at other ways that are off the page and offline to market to our fans. With a mission to destigmatize cannabis and legalize it for veterans nationwide, the brand offered multiple touchpoints during the weekend, including the educational Vibes Village presented by American Weed Co., From Feb 16-18, American Weed Co.

Sponsorships 190

Sponsorships Apparel 2024 Advertising 190

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

2023 244

2023 Marketing Sustainability Event Marketing 244

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Eventmobi

JULY 31, 2024

Here are a few ideas that could get you thinking: The Power of In-Person Education After a couple of years of sharp, unexpected transition for the events industry, in-person meetings have reemerged—stronger, sharper, and more focused than ever. In other words, fewer lectures, more hands-on sessions.)

Meetings 351

Meetings Education Trade Shows Conference 351

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. Take the State Farm Football Find, a digital + live sponsorship program developed based not only on the knowledge that multichannel programs vastly extend reach, but the fact that modern sports fans rely on their second screens to enhance the viewing experience.

2022 301

2022 Sponsorships 2021 Sports 301

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Marketing and Communications Manager. Sponsorship Coordinator. Adding recycling bins throughout your venue.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

Conference 366

Conference Sponsorships Education 2022 366

Event Farm

APRIL 11, 2017

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. If you’re hoping to fully leverage your conference sponsorship to drive lead generation and. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 159

Sponsorships Conference Marketing Event Marketing 159

Attendease

AUGUST 6, 2024

For example, let’s say your non-profit organization focuses on providing educational resources to underprivileged children. Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

NOVEMBER 6, 2023

MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses. A yoga class followed by a health and wealth conversation kicked off the event.

Sponsorships 322

Sponsorships 2024 Financial Education 322

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

2024 293

2024 Sponsorships Fashion Food and Beverage 293

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” And the… –R.B.

Sponsorships 300

Sponsorships Banking Education 2024 300

Velvet Chainsaw

APRIL 30, 2020

It’s the essence of content marketing and is being taken to new extremes in this crisis. Sponsorship, however, can be significantly leveraged as long as you are able to attract a good audience. In his book, Anderson makes a compelling case that in many instances businesses can profit more from giving things away than charging for them.

Conference 442

Conference 2009 Sponsorships Speakers 442

Event Marketer

JUNE 16, 2023

He also offers a look at how Best Day’s grassroots sampling strategy and approach to sports sponsorship is boosting brand awareness and busting misconceptions about the so-called lackluster taste of non-alcoholic beers. The post How the Sober-curious Movement is Gaining Traction and Impacting Events appeared first on Event Marketer.

Sports 260

Sports Sponsorships Education Events 260

Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!

Sponsorships 116

Sponsorships Social Media Conference Events 116

Event Marketer

JUNE 28, 2021

It also features resources from leading LGBTQ+ media advocacy group GLAAD, with information on how allies and community members can educate themselves on how to support the LGBTQ+ community during Pride and year-round. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: LOUDER Experiences, Dallas.

Apparel 329

Apparel Retail Sponsorships 2021 329

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 258

Hospitality Tourism Hotels B2B 258

Attendease

NOVEMBER 18, 2021

You then have an educated perspective on how much your tickets should cost in order to cover the expenses. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Marketing channels. Selling online.

2022 366

2022 Social Media Advertising Financial 366

Attendease

AUGUST 30, 2022

Furthermore, CSR is a critical piece of cause marketing , which is outreach conducted to both increase visibility and better society. Marketing a nonprofit’s cause to your supporters. Perhaps for a more in-depth engagement, you can package gifts in the form of sponsorship. Sponsoring or hosting a nonprofit fundraising event.

Events 370

Events Education Sponsorships Government 370

Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Circle the Wagons (or Trailers).

Apparel 349

Apparel Education 2017 Transportation 349

Velvet Chainsaw

AUGUST 6, 2019

On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. Task them with helping educate exhibitors on how to design a booth experience that attracts, not repels, professionals like them.

Sponsorships 236

Sponsorships Trade Shows Advertising Education 236