This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.
This is why event sponsorship packages are crucial because they help you get more sponsors. You will likely have this information about event sponsorships in a PDF, which you can post on your event website and have your sales team share with interested sponsors. Sponsorship tiers and benefits. Sponsorship Tiers.
To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.
This is why event sponsorship packages are crucial because they help you get more sponsors. In your event sponsorship package, you want to include the following information: Expected attendance Attendee demographics (age, gender, job titles, etc.) This is where sponsorship tiers come into play.
Last week I attended the National Speakers Association’s (NSA) Annual Meeting, Influence 2023. As a 25+ year member of NSA, I was eager to see how they would weave in their 50-year anniversary and deliver on a promise to elevate the education and main room experiences. They did not disappoint. This strategy worked.
Conference-business models in this area vary greatly — from stringent rules about featuring only “education champions” — to flat-out selling keynote slots to the highest bidders. In some industries, thought-leadership investment opportunities will absolutely make or break a sponsorship program. Alternatives to Stage-Time Sponsorships.
Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?
As you select speakers or session leaders, you’ll want to get their commitment that the topic they are addressing at your conference hasn’t been presented elsewhere. Your speakers must shift from deliverers of information to learning facilitators who deliver on the engagement needed to bring participants closer to their tribe.
There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform. Hosts can send requests to listeners to become speakers, or listeners can request permission to speak by tapping on the “Request” icon. Drawbacks: There is no paid advertising on Clubhouse.
Think: A VIP breakfast with plant-based food expert Pinky Cole of Slutty Vegan, a morning health and wellness event, a Black-owned marketplace, and rooftop happy hours for networking with one another and with speaker talent. Meanwhile, those who couldn’t be there in person could stream the event on Amazon the week following the summit.)
Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. That said, conventions also aim to educate attendees via speeches, panels, and workshops. This kind of conference often features multiple speakers, who each present information on related topics.
The organization provides tools, resources, and education to help association professionals and volunteers succeed. The event is three days long and focuses primarily on educational topics that equip attendees with the skills to be leaders in the not-for-profit sector. The CSAE Annual National Conference. ” — Rachel Lyon.
PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. Booze and flower crowns without the hassle of attending a music festival?
Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!
For example, let’s say your non-profit organization focuses on providing educational resources to underprivileged children. On the other hand, if your target audience consists mainly of older, more traditional supporters, a formal gala dinner with a live auction and keynote speaker might be more appropriate.
Badges included QR codes that were scanned as attendees accessed the show floor and education sessions, helping organizers understand what was popular based on actual behavior. Gamification: Touchpoints, session attendance or Klik networking can enhance experiences and provide increased opportunities for branded sponsorship.
At the annual event, West Coast association professionals gather for an expansive tradeshow, business solution appointments, education programs and networking to close out the year with a festive twist. Day two kicked off with a keynote speech from author and public speaker Lisa Braithwaite, M.A., 12 to Wednesday, Dec.
EventMobi’s new Video Library feature means your Event App now does double-duty as an event platform and the online home for all of your video assets — whether you want to engage your in-person or remote audience, create exciting new sponsorship opportunities, or extend your event’s reach year-round. Offer New Sponsorship Opportunities.
By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line. After your event ends, the conference app can serve as a persistent digital home for member networking, industry education and entertainment.
You then have an educated perspective on how much your tickets should cost in order to cover the expenses. For example, you can create a special code for your speakers, sponsors, and exhibitors, so they can share the event with their audience. Determine your Break-Even Point. Research Other Events. Promo Codes.
Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities. In a virtual format, your event tech will take center stage. You’re planning….
You need to think about who your audience is, what speakers you’ll have, how you keep your attendees engaged, and how you’ll host the live and virtual components of the event. Education and assets: Perhaps the primary goal of your event is to educate your audience about a specific subject, or to create valuable assets for your business.
The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? What if you and your audience and speakers lack experience with hybrid events? Know your audience.
Educate customers about new products. Educate employees. Sponsorship and exhibitor management. Automated call out for speakers. Mention the names of notable guests, speakers, event goals and outcomes in all the event-related content that you post. The most common event objectives include: Increase brand awareness.
Webinars – The most popular type, they’re mostly educational, require less audience participation and span within a couple of minutes or hours. Virtual events can serve many other purposes—be it educational, business-driven or entertainment. People register to virtual events for two main reasons: for education and for engagement.
To help break down experiential education at universities, we spoke with three professors who shared insights into their syllabi, students’ increasing interest in the field and its many career paths, and the real-world experiences that will prepare students for tomorrow’s challenges.
Hybrid events were designed around the in-person experience, with live streams of speaker presentations tacked on as a bonus feature. Examples include marketing activations that involve immersive branded experiences or educational installations. Sponsorship: A Way to Support Lower Ticket Costs. Budget Limitations.
Meet the educational needs of industry professionals: We don’t want to ignore the large virtual audience we attracted during the pandemic, particularly those who can’t or won’t travel because of personal responsibilities, budget or schedule constraints, physical disabilities, health concerns, or employer restrictions. Event Type. Event Goals.
We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. So define whether the purpose is to educate attendees, provide networking opportunities, promote your brand, or generate leads. SpeakersSpeakers are one of the biggest draws for attendees!
Today the competition for event sponsorship dollars is greater than ever. Event producers find themselves under immense pressure to creatively put together new and fresh sponsorship proposals. So, here are my four fresh content ideas for sponsorship proposals. Standard sponsorship packages can’t make the grade in today’s world.
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. We’ll see you in May. Let’s grow.
From an absence of diverse panel speakers to a lack of options for those visually or hearing impaired, events still aren’t catering to everyone. Additionally, events that are not accessible to all often result in reduced revenue from ticket sales and sponsorship, limiting the potential for economic growth and innovation.
Here are a few common ones: Leads acquired Registration revenue Sales/sponsorships Attendance Repeat business Satisfaction scores Net promoter score Along with these hard metrics, your objectives will likely include soft data like audience engagement metrics. Superstar speakers or industry thought leaders that people would pay to see speak.
By promoting sustainability and environmental responsibility, trade shows can help to educate attendees and inspire them to make more sustainable choices in their own lives. CLEANPOWER 2024 will continue to present a sustainability sponsorship and look at further ways to have sustainability at the core of their event design.
To pull this off at your event, seek out local speakers, vendors, artists, teams, and performers so attendees can experience local delights without having to leave the conference. They can also be branded so you can use them as a sponsorship source. Recommended Read: Want to help your speakers make their sessions more interactive?
Grow Your Sponsorship Revenue with an Event Community Platform. For example, run webinars featuring upcoming speakers, or publish blog interviews with high-profile attendees or speakers. Educational content, training videos, and webinars. Add custom design services to your event platform package. How to Make it Happen.
Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite. Afterparties Did you know that 79% of millennials think fun at work is important?
From an absence of diverse panel speakers to a lack of options for those visually or hearing impaired, events still aren’t catering to everyone. Additionally, events that are not accessible to all often result in reduced revenue from ticket sales and sponsorship, limiting the potential for economic growth and innovation.
With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? When should you use digital marketing and when should you go traditional?
Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.
Now, she serves as NVTC’s vice president of events and sponsorships. I love working with our members and designing great event experiences with fantastic speakers and content.” We have had incredible speakers from U.S. Horan says, “I love what I do.
Generates additional event revenue through digital sponsorship opportunities (e.g. In this example, the focus is on incremental revenue coming from new sponsorship opportunities. Current Sponsorship Revenue. The table above is an example of what your current nancial modelling may look like with your existing sponsorship program.
Generates additional event revenue through digital sponsorship opportunities (e.g. In this example, the focus is on incremental revenue coming from new sponsorship opportunities. Current Sponsorship Revenue. The table above is an example of what your current nancial modelling may look like with your existing sponsorship program.
Some features of your event technology that you may already be familiar with can actually be leveraged to showcase your sponsors and exhibitors, and add value to the sponsorship packages you are creating. Create custom backgrounds with your sponsor’s logo that can be used by hosts and speakers during their session.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content