Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

Sponsorships 273

Sponsorships Advertising Transportation Education 273

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

Sponsorships 278

Sponsorships Advertising 2017 Conference 278

Attendease

NOVEMBER 1, 2019

This is why event sponsorship packages are crucial because they help you get more sponsors. You will likely have this information about event sponsorships in a PDF, which you can post on your event website and have your sales team share with interested sponsors. Sponsorship tiers and benefits. Sponsorship Tiers.

Sponsorships 257

Sponsorships Event Apps Events Speakers 257

Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. Educator Janet Sperstad received the IAEE Pinnacle Award.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Event Marketer

DECEMBER 17, 2024

EM: Why is your sponsorship strategy focused on creating family-friendly experiences? When we started it was just us and a little stage and a couple of acts, and it really turned into a place that families come to as part of their summer rituals. And I would say same thing for Austin’s City Limits and Austin Kiddie Limits.

Food and Beverage 279

Food and Beverage Marketing Sponsorships Transportation 279

Event Marketer

OCTOBER 30, 2024

Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory. The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances.

Marketing 289

Marketing Entertainment 2024 Sponsorships 289

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

Sponsorships 195

Sponsorships 2022 2021 2019 195

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Attendease

JANUARY 16, 2024

This is why event sponsorship packages are crucial because they help you get more sponsors. In your event sponsorship package, you want to include the following information: Expected attendance Attendee demographics (age, gender, job titles, etc.) This is where sponsorship tiers come into play.

Sponsorships 195

Sponsorships Event Apps Events Speakers 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Velvet Chainsaw

AUGUST 22, 2017

Conference-business models in this area vary greatly — from stringent rules about featuring only “education champions” — to flat-out selling keynote slots to the highest bidders. In some industries, thought-leadership investment opportunities will absolutely make or break a sponsorship program. Alternatives to Stage-Time Sponsorships.

Conference 283

Conference Sponsorships Education 2017 283

Event Marketer

MARCH 1, 2024

With a mission to destigmatize cannabis and legalize it for veterans nationwide, the brand offered multiple touchpoints during the weekend, including the educational Vibes Village presented by American Weed Co., s sponsorship kept the good vibes going beyond the festival, too. From Feb 16-18, American Weed Co. American Weed Co.’s

Sponsorships 195

Sponsorships Apparel 2024 Advertising 195

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Velvet Chainsaw

JULY 24, 2023

As a 25+ year member of NSA, I was eager to see how they would weave in their 50-year anniversary and deliver on a promise to elevate the education and main room experiences. They did not disappoint. Many of these can be replicated for improving your annual meeting results. Prioritize Your Organization’s Strategic Goals.

Education 370

Education Sponsorships 2023 Speakers 370

Velvet Chainsaw

OCTOBER 1, 2021

Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority. Is attendance on the show floor or in education sessions as expected? Business Model.

Sponsorships 370

Sponsorships Conference 2021 2019 370

Attendease

MARCH 5, 2024

According to Kanopi , healthcare content marketing involves “developing relevant, useful, educational online content to generate interest in a brand’s products or services and acquire and retain new customers.” Details about becoming a corporate sponsor.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Eventmobi

JULY 31, 2024

Here are a few ideas that could get you thinking: The Power of In-Person Education After a couple of years of sharp, unexpected transition for the events industry, in-person meetings have reemerged—stronger, sharper, and more focused than ever. In other words, fewer lectures, more hands-on sessions.)

Meetings 351

Meetings Education Trade Shows Conference 351

Velvet Chainsaw

FEBRUARY 8, 2021

Enlist education champions — When you capture and rebroadcast or provide on-demand access to premium session content, sponsors can be seen by attendees as a champion for their education — way better value than a webinar. In our experience, scheduled replays outperform on-demand views from an engagement and consumption perspective.

Conference 366

Conference Sponsorships Education 2022 366

Event Marketer

OCTOBER 23, 2024

We have brand ambassadors there that were educating around Johnnie Walker Black Label, so I think it’s important when we do events like these to think about the ‘pre, during and post.’”

Fashion 290

Fashion 2021 Education Marketing 290

Event Farm

APRIL 11, 2017

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. If you’re hoping to fully leverage your conference sponsorship to drive lead generation and. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 159

Sponsorships Conference Marketing Event Marketing 159

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

2024 298

2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

JULY 18, 2022

Take the State Farm Football Find, a digital + live sponsorship program developed based not only on the knowledge that multichannel programs vastly extend reach, but the fact that modern sports fans rely on their second screens to enhance the viewing experience.

2022 306

2022 Sponsorships 2021 Sports 306

Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!

Sponsorships 116

Sponsorships Social Media Conference Events 116

Event Marketer

NOVEMBER 6, 2023

MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses. A yoga class followed by a health and wealth conversation kicked off the event.

Sponsorships 325

Sponsorships 2024 Financial Education 325

Attendease

FEBRUARY 29, 2024

Sponsorship Coordinator. Sponsorships can provide essential funding to cover your event expenses and enhance your event’s overall quality. For instance, you could hold educational workshops for staff and members to attend or plan regular recycling events. Adding recycling bins throughout your venue.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. ” And the airport traffic. And the security lines. And the… –R.B.

Sponsorships 305

Sponsorships Banking Education 2024 305

Attendease

AUGUST 6, 2024

For example, let’s say your non-profit organization focuses on providing educational resources to underprivileged children. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

FEBRUARY 24, 2025

Beyond the promotional aspect of the program, the events supported the Los Angeles County Education Wildfire Recovery Fund to expand mental health resources for students and families affected by the L.A. Agency: Cartwheel & Co.

Banking 267

Banking Food and Beverage Wireless 2025 267

Velvet Chainsaw

APRIL 30, 2020

Sponsorship, however, can be significantly leveraged as long as you are able to attract a good audience. Industry Supported – We’re going to keep saying this until someone proves us wrong, but we have never seen or heard of a successful virtual expo. We don’t believe the exhibit booth model transfers well to a virtual or digital experience.

Conference 442

Conference 2009 Sponsorships Speakers 442

Event Marketer

JUNE 16, 2023

He also offers a look at how Best Day’s grassroots sampling strategy and approach to sports sponsorship is boosting brand awareness and busting misconceptions about the so-called lackluster taste of non-alcoholic beers.

Sports 263

Sports Sponsorships Education Events 263

Event Marketer

JUNE 28, 2021

It also features resources from leading LGBTQ+ media advocacy group GLAAD, with information on how allies and community members can educate themselves on how to support the LGBTQ+ community during Pride and year-round. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: LOUDER Experiences, Dallas.

Apparel 331

Apparel Retail Sponsorships 2021 331

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. To celebrate the launch of its first line of electric vehicles, US Open sponsor Mercedes-Benz is educating tennis fans on its electrification efforts. More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience.

2021 359

2021 Food and Beverage Sports Hotels 359

Velvet Chainsaw

AUGUST 6, 2019

On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. Task them with helping educate exhibitors on how to design a booth experience that attracts, not repels, professionals like them.

Sponsorships 236

Sponsorships Trade Shows Advertising Education 236

Eventmobi

AUGUST 8, 2024

The most important resource chapters offer is education. General networking, at 82%, was previously almost as popular as education, though that has receded slightly in recent years, likely because of the pandemic. She recommends leaning into the event’s small scale. “In And we forgot about them on the screen,’” Hoff says.

Meetings 310

Meetings Education Sponsorships Tech 310

Eventmobi

SEPTEMBER 4, 2024

Making events that work in different settings for different types of attendees reflects the reality that people need different things from continuing education and collaboration. Some attendees are busy parents, or may run their own business, which can make it difficult to step aside for a few days to attend an in-person conference.

Events 345

Events Conference Education Sponsorships 345

Attendease

OCTOBER 1, 2024

Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done.

Social Media 369

Social Media Financial Trade Shows Events 369