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As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.
Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!
Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. Educator Janet Sperstad received the IAEE Pinnacle Award.
The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!
To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.
Make sustainable decisions. Sponsorship Coordinator. Sponsorships can provide essential funding to cover your event expenses and enhance your event’s overall quality. Make sustainable decisions. Engaging in sustainable practices at your association is not only an essential aspect of good corporate citizenship.
In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?
As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.
For example, let’s say your non-profit organization focuses on providing educational resources to underprivileged children. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors.
More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Sustainability should be a demonstrated priority,” said Eran Ben-Shushan, CEO and co-founder of Bizzabo , in a written statement. As in-person events gain momentum, attendee expectations are higher than ever.
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. To celebrate the launch of its first line of electric vehicles, US Open sponsor Mercedes-Benz is educating tennis fans on its electrification efforts. More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience.
Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!
Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group. Tourism Cares partnered with IDEAS for Us and other volunteers to a local Orlando community garden.
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas.
Acclaimed for her results-driven strategies, partnership maximization, performance excellence and sustainable portfolio growth, she will oversee Highgate Hawaii’s strategic communications, including partnerships with TableOne Hospitality. Kauffman takes on the role of regional director of communications.
Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. Save the Children ‘s tour delivered supplies and hands-on educational programming. Agency: Edelman) –K.H.
Read More: WTTC Survey Assesses Cities’ Sustainable Tourism Growth. For non-profit organizations like these to last, corporate sponsorship has to not only continue but remain a priority for other companies such as K&N Travel Associates.
Some features of your event technology that you may already be familiar with can actually be leveraged to showcase your sponsors and exhibitors, and add value to the sponsorship packages you are creating. Have your top sponsors contribute towards your Corporate Giveback or other sustainability efforts, like the Virtual Forest Initiative.
On board, attendees were invited to watch the Men’s Finals “courtside,” brush up on their hydration education and, in one lucky fan’s case, volley with Sharapova. As part of its long-term commitment to sustainability, the brand donated all proceeds from SS evian ticket sales to the organization.
With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? When should you use digital marketing and when should you go traditional?
What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best. Check out our watch list.
More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Grow Your Sponsorship Revenue with an Event Community Platform. Educational content, training videos, and webinars. Add custom design services to your event platform package. How to Make it Happen.
Revenue Increase: A boost in revenue to £137K, fuelled by expanded membership and enhanced sponsorship and partnerships across its event portfolio. Focus on Sustainability and EDI: Strengthened efforts in Environmental, Social, and Governance (ESG) criteria, ensuring ABPCO remains at the forefront of these essential industry issues.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Put sustainability front and center. Sustainable practices are imperative. When swag carries the message of sustainability, everyone wins. Forget plastic, too.
Exclusive Collection’s event sponsorship programme recognises corporate demand for venues and travel partners who consider a wider ESG framework and want to reflect their organisation’s impacts on society, as well as the environment. It’s a certification that’s so important as event organisers look for venues that go beyond CSR.
They can also be branded so you can use them as a sponsorship source. A large number of speakers and sessions focused on social causes like diversity, ethics (ex: how to spot signs of human trafficking), sustainability and wellness. Food trends: personalized treats and retro eats. Speak to one of our event experts today!
Taking a conscious approach to running events and the long-term future, the venue is firmly established as a sustainability leader. Managing Director Nigel Nathan explains: “Sustainability is at the heart of what we do and we look to lead the way in the event industry. million visitors each year. Organising in partnership.
Event organisers that choose to host at Aviva Studios will also be directly supporting Factory International’s work to drive diversity, community, sustainability and the future of the arts. In recognition of this sponsorship, the venue was renamed as Aviva Studios.
UFI, The Global Association of the Exhibition Industry, and TCEB, the Thailand Convention and Exhibition Bureau, have renewed their long-standing Diamond Sponsorship Agreement. TCEB’s Diamond Sponsorship continues for higher visibility and more collaboration. Furthermore, the signed agreement focuses on education and sustainability.
“Data Science for the SDGs” was the theme of the 2019 Data for Good Exchange hosted by Bloomberg in New York City, which looked at how data science projects can help make progress toward achieving the UN’s Sustainable Development Goals by 2030. Bloomberg).
Fast Tracks the more than 60 educational sessions, workshops, and experiences offered at the annual four-day festival in New York City are a primary draw of the festival. Coming out of the pandemic, each year weve seen an increase in interest, demand, ticket, sales, sponsorship, Mooney said. Jennifer N.
Not surprisingly, education and a destination are at the top of the list. Education and destination will take you there, but one key ingredient is missing. Generate new revenue sources – in app sponsorship packages. Who doesn’t want to learn on a beach when it’s freezing outside? The cost of not changing.
The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.
Elevating Your Skills: Education and Certification While having the right tools is crucial, mastering their use is what truly sets you apart. Engaging in educational courses or obtaining certifications in event planning can significantly enhance your capabilities.
The cost of hiring cross-border staff and securing booths and sponsorships will increase with Brexit. Carbon neutrality, sustainable design, and eco/green themes are becoming the new event fad. Sustainability means more significant, bolder actions by more events and organizations in our industry. Worth a GBP of 42.3
After all, a sustainable future requires managing finances, especially since whatever pricing model is put in place now will probably set a precedent. Content-based sponsorships drove traffic to booths and allowed companies to speak to attendees without making them feel they were being sold to. The Thought Leader Model.
Now it’s incumbent on us all to strengthen our sector’s recovery, and the wider world in a way that’s regenerative and sustainable for all by putting these skills to the test. The team will share real-life examples of event design used to drive engagement as well as best practices in budgeting and securing revenue from sponsorships.
Lower attendance is reported for major trade shows, while virtual options gain traction due to budget constraints, sustainability concerns, and remote work preferences. What You'll Discover Inside our eBook, you'll find practical tips, examples, and suggestions to help you implement these sponsorship opportunities effectively.
Last year alone, “hacks” at meetings ranged from boosting early-childhood education to improving the fan experience at Cleveland Indians games. Fortunately, hackathons are rich with sponsorship opportunities. ” “We’ll probably start with a dual sponsorship [model],” she added. MAKE IT HAPPEN. PAY FOR IT.
Faced with mounting pressure to transform the small nonprofit into a fully sustainable organization, the team needed to scale without adding costly resources. The team adopted Cvent’s Event Management and Onsite Solution to manage their wellness courses, annual Parkinson’s Pointers symposium, and quarterly educational lecture series.
As the global focus on sustainability intensifies, event organizers are now challenged to harmonize the magic of AV production with a commitment to minimizing their carbon footprint. They can choose technologies designed with sustainability in mind, such as LED lighting systems and energy-efficient projection and sound systems.
LEARN MORE : Strategies to Increase Event Sponsorship: How to Get More Sponsors Interactive and Hands-On Corporate Event Themes From friendly competition to thrilling, high-energy activities, here are 7 hands-on corporate event themes that encourage teamwork, communication, and good times.
More than any other marketing channel, face-to-face experiences—whether in-person or via curated virtual meetups—will solidify a sense of community and help sustain them in the long run. Grow Your Sponsorship Revenue with an Event Community Platform. Educational content, training videos, and webinars. How to Make it Happen.
Consider risks related to attendance, sponsorship, logistics, and technology and establish contingency plans. This includes policies for meeting approvals, risk management, accessibility, and sustainability. Finally, provide ongoing education and training. Strategically source vendors and negotiate contracts to reduce expenses.
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