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Expert Strategies for Successful Multi-Day Association Trade Shows and Events

StraussCA

Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Educational content should be fresh, engaging, and packed with practical insights. But when everything falls into place, it’s incredibly rewarding.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. Educator Janet Sperstad received the IAEE Pinnacle Award.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability.

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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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B-to-B Dream Team 2025: Meet Michelle Martin

Event Marketer

She was looking for a new opportunity after building a career as a graphic design contractor and consultant, producing work for clients in biotech, higher education, real estate and packaging. Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says.

2025 166
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Save Money and Trees: How to Run Sustainable Events

Attendease

Events can be a great way to expand brand awareness, educate an audience on a given topic or even form important connections within your industry. With attention to detail and an open mind, it is possible to run a more sustainable event without blowing your budget on pricey “green” alternatives. lbs of which will go to a landfill).

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

More than 1,600 people participated in MPI education over the course of the event. “We were doing sustainability before anyone thought it was remotely interesting because we thought it was the right thing to do,” said IMEX CEO Carina Bauer. Celebrating #smartwomeninmeetings because it elevates everyone!

2022 264