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Rearchitecting a Trade Show

PCMA Convene

When Robin Preston, DES, CEM, and the events and sales teams set out to reengineer the American Institute of Architects (AIA) Conference on Architecture & Designs trade show, they wanted it to mesh with two other key event elements its architecture tours and education program. Washington Convention Center.

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Expert Strategies for Successful Multi-Day Association Trade Shows and Events

StraussCA

Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Educational content should be fresh, engaging, and packed with practical insights. But when everything falls into place, it’s incredibly rewarding.

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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

EYES ON THE SKIES Large logos that dangle over trade show booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While trade shows tend to be all business, it seemed that this touch of playfulness went a long way.

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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. Educator Janet Sperstad received the IAEE Pinnacle Award.

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7 Arguments for Hiring Top Trade Show Staff

Smart Meetings

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

EDPA will have additional presence across Event Marketers Exhibit Strategies content online, in field reports from top trade shows, and in additional community conversations and events to be announced. Expanded trade show-specific data will be presented at an exclusive main session at EDPA Access 2025. EventTrack + EDPA.

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