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Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
A small HBCU (historically Black college or university) “Road to Summit” event helped connect students who wanted to participate in the event remotely from campus. To connect the local in-person event with a larger Revolt audience, the brand streamed all live conversations.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
There’s no denying the immense benefit of utilizing video at an event. Greater audience engagement, strong entertainment value, premier idea sharing, and the list goes on and on. . Make that video at your event live , and you’ve just increased those benefits tenfold. . How to use live video at your event .
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on EventMarketer. From 11 a.m.
Social media is their preferred form of entertainment. Gen Z wants to learn, network, and have a great time at the events they attend. The question is, how do you host a professional gathering that adequately entertains your younger guests? Let’s talk more about that… 2. They’ve grown up with the internet.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? 1) Unite Your Marketing and Sales Teams. 4) INBOUND by Hubspot.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-eventmarketing activities (active posting on social media, UGC creation, email invites, etc.).
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Check-in apps.
Read More: What to Expect at Cvent Connect in San Antonio Attendees experienced the culture with a “Neon Rodeo” at Smoke Skybar, indoor-outdoor venue featuring BBQ, beer and live music, and Lone Star Jam at The Espee live entertainment venue a block from San Antonio’s Pearl restaurant and brewery district.
Promotion – Will marketing or promotional efforts be required Geographical radius – What region or area will you be attracting attendees from Content – What type of content fits the purpose and audience needs (speakers, presentations, entertainment, etc.) Step 7 – Launch an eventmarketing campaign.
Without giving you too much of a history lesson, in the early days, EventMobi started off as a small team of engineers who worked really hard day and night to build the first version of the eventapp technology to help make the lives of event planners (like yourself!) Thus, our annual employee event CampMobi was born!
As part of EventMobi’s new suite of Modern EventMarketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.
Percentage of event professionals report that scheduling entertainers helped drive attendance. But it’s the entertainers that often close the deal. #10 For the last few years, everyone has been clamoring about how virtual events will be the undoing of face-to-face events. 9 – 63%. 10 – 26%.
“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. This way anyone tweeting with the app will automatically use the same hashtag.
Keynotes also held more inspirational messages for event planners vs. traditional “how-to” formats. Entertainment included Indiana Pacers cheerleaders, visits to Lucas Oil football stadium and the Indianapolis Motor Speedway racetrack, photos ops in race cars, and more. Check out 5 easy steps to prepare them here ! .
But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities eventmarketers can take advantage of with a digital experience. Sometimes events can be forgettable, but experiences are not.
On 14 November 2022, Mr. and Miss Shahla conducted their wedding ceremony with an eventapp. Guests shared their live photos on the event feed. The couple organized contests within the app. A small example of how an eventapp can transform your event. A boring event will spoil your brand image.
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. To that end, here are 25 ideas that will help B2B companies stand out in their events.
Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable eventmarketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.
Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The EventMarketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.
Eventmarketing is rapidly evolving due to technological advancements and changes in customer preferences. Eventmarketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques. Artificial Intelligence.
If you’re someone who plans to speak at an event, or you’re an event planner, capitalize on your attendee’s phone addictions by giving them a reason to use their mobile devices. Implementing a mobile eventapp has many advantages for an event. Entertain Them.
An eventapp can be a great event engagement and management component to a virtual or hybrid conference. Check out The Best Mobile Conference and EventApps for Your Hybrid and In-Person Events in 2021. The most important part of a successful virtual event is having the right software.
Subscribe to the blog to stay up to date on event tech trends and best practices, or contact us to see how eventapps can can pull double duty as event promotion. If you have the budget, there are some amazing , eye-catching ways to promote your event. Ask them to post about the event. Click To Tweet.
Leverage different platforms: social media, email notifications, push notifications, mobile eventapp, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
OK, maybe that’s an exaggeration, but having a tightly kept schedule is still extremely important for event professionals. Event design tools make it easy to quickly create a true-to-scale seating plan and put together a beautiful and professional vision board replete with ideas to present to your client. .
This year, the California Academy of Sciences Virtual NightLife event combined botanists, geologists, outer space experts, artists, illustrators, and even mixologists; all under one live-stream. The result was interesting, free flowing, and entertaining — because most experts are all of those things. Virtual Events are content.
But we think they had a lot of cool techniques for keeping things entertaining. Here are our notes on the best Emmy-magic for your next event. The easy stuff (with tons of entertainment value) Memories, music, and cameos. An all live, all virtual event, is attainable on any scale. Virtual Events are content.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. How EventApps are Done. Is it event technology?
Subscribe to the blog to stay up to date on event tech trends and best practices, or contact us to see how eventapps can can pull double duty as event promotion. If you have the budget, there are some amazing , eye-catching ways to promote your event. Ask them to post about the event. Click To Tweet.
In this article, we will show you the best ways to maximize event engagement at your next event. More than half (67.7%) of eventmarketers find it more difficult to keep attendees engaged during sessions at virtual events. Maximize EventApp Adoption. Add Entertainment. Let's dive in!
Designed to accommodate both a live studio audience and offer live-streaming capabilities, hybrid event studios allow you to reimagine the future of events for your virtual and in-person attendees. . Sound Investment offers virtual event/livestream event studios in New York City and Chicago. Chicago, IL. United Kingdom.
Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Kick off the event with high-energy entertainment or a group icebreaker depending on the size of your audience. Get Started Today.
Studies and individual use cases have shown that event management software saves users considerable time and resources and can improve revenues through more efficient billing and registration processes. It also offers eventmarketing features such as eventapps, websites and email marketing. ClearEvent.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Virtual Event Trend: Interactive Live EventEntertainment .
As one-half of your audience, physical attendees must be entertained throughout your event. Now, it’s up to you as the event planner to make sure it was all worthwhile. Ensure all tablets and devices have installed the event management platform and are loaded to the log-in screen so that no time is wasted getting started.
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