Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

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Event Marketer

OCTOBER 28, 2024

. • Matthew Byrne, President & Founder, Byrne Production Services • Gregg Dukofsky, Founder, Interactive Entertainment Group • Bryan Roe, President & CEO, SensoryCo The post 2025 Forecasters: Q&As with the Industry’s Best and Brightest appeared first on Event Marketer.

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Event Marketer

JANUARY 3, 2025

While each location will have its own local draws, attendees at Verizon Super Bowl FanFest will be able to watch the Big Game, meet hometown NFL legends and players, and enjoy entertainment from team cheerleaders, local artists, djs and live bands, such as the Mariachi Rams and Houston Texans Gameday Presentation Team.

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Event Marketer

JANUARY 6, 2025

More on this topic: Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Podcast: How the Sober-curious Movement is Gaining Traction and Impacting Events The post The Mocktail Movement Goes Mainstream appeared first on Event Marketer.

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Event Marketer

DECEMBER 13, 2022

And they’re doing it all at a time when event marketers across the board are balancing high expectations with limited budgets. The following perspectives serve as an insightful glimpse at the challenges and opportunities that come with being a woman in the events biz, plus details on some of the participants’ most impactful campaigns.

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Event Marketer

NOVEMBER 24, 2024

“We announced new gamification features on our AI-powered Caper Carts at the event this year, so the playful elements of our booth, from the walk-through refrigerator doors to the custom Plinko game, weren’t just for entertainment—they embodied our approach to retail innovation.” Want us to cover your booth?

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Event Marketer

OCTOBER 30, 2024

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Pro Tip: Enlist Authentic Talent Entertainment is essential to night markets, as is enlisting talent that speaks to the multicultural aspect of the events.

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Event Marketer

NOVEMBER 14, 2024

To reintroduce ION as a robust entertainment network and continue building its community of sports fans, the brand staged a multipronged campaign that kicked off at Advertising Week New York last month with a panel that featured WNBA legend Sue Bird and executives from the WNBA and NWSL, as well as OOH that promoted its women’s sports programming.

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Event Marketer

NOVEMBER 24, 2024

Entertainment One of the distinguishing elements of the design was a half-court basketball area for Boost as well as two football zones. Photo Credit: ASV The post Three Insights on a Cityscape-inspired Expo Design from DISH’s Team Summit Expo appeared first on Event Marketer.

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Eventmobi

JANUARY 7, 2025

Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Event Marketer

NOVEMBER 7, 2024

mile track, other traffic drivers included digital and static signage at COTA’s entry points and COTA’s official app that offers an interactive map with walking directions to brand activations and entertainment areas. Across the 3.41-mile Anticipating higher attendance, the brand made sure to have more product available for distribution.

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Event Marketer

MARCH 20, 2025

Local bands, djs and musicians from around the world came in to entertain attendees while they enjoyed shrimp po boys, shrimp street tacos and shrimp bites with signature dips and sauces from Austins The Peached Tortilla, which, of course, used Gortons Shrimp in the dishes.

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Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then. That’s just one of the different ways that we bring our brand attributes to life.

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Event Marketer

FEBRUARY 17, 2025

Over in the entertainment realm, Budweiser took matters into its own hands when the UKs prestigious Brit Awards failed to nominate a female in the Artist of the Year category. The post Opportunistic Stunts appeared first on Event Marketer. The back of the vehicles read: Honk if you like reliable desserts.

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Event Marketer

DECEMBER 2, 2024

So either they are fans themselves, they have an entertainment lens or they’re outdoor enthusiasts. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. But we also really focused on an authentic, curated list of influencers that have a connection to the show.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

MARCH 20, 2024

Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. Sphere Entertainment Co. The Atrium at the Las Vegas Sphere.

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Event Marketer

NOVEMBER 25, 2024

Are you not entertained? In September, Athlos NYC served as a groundbreaking event that redefined track and field by bringing together the world’s fastest women to compete for the largest-ever prize purse in a women’s-only meet. Our favorite part? We say: three cheers for the continued rise of women’s sports.

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Event Marketer

DECEMBER 19, 2024

2 at the O2 Arena in London, the production featured a leveled-up stage design where live entertainment (think: Linkin Park, Ashnikko, Tiffany Aris) and gaming culture collided with the help of pyrotechnics, projection mapping, dynamic lighting effects and other a/v magic tricks. Check it out below.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? Inside, the exhibit felt elegant and elevated, with thoughtful sendoffs to the company’s major IPs. Kong, not quite life-sized, also didn’t go unnoticed.

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Event Marketer

FEBRUARY 25, 2025

Panasonic interviewed and enlisted entertainment and business luminaries to join the stage, and then told the stories of everyday people from around the world who are positively impacted by things like green energy innovation, which Panasonic is focused on. Let the stories do the heavy lifting.

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Event Marketer

DECEMBER 23, 2024

To use the rappers far-reaching influence and cultural relevance to elevate the events profile. The Bowl deal includes a Snooper Bowl tournament for youth football teams and various entertainment experiences, along with the promise of Snoop Doggs color commentary during the broadcast with his mind on his money and his money on his mind.

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Event Marketer

APRIL 28, 2022

Riot Games and Redrock Entertainment, with partners We Are Collider and VTProDesign, took home the highest honor, the Grand Ex award, for “RiotX Arcane.”. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 28, 2021

Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. Meet the Top 100 Event Agencies of 2021.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. CROWD CONNECTED Fave Venues: It’s a whole vibe. Meet some of the most in-demand venues in the U.S.

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Event Marketer

DECEMBER 20, 2023

Kelly Gleeson Smith, Caesars Entertainment Tell us about the history of your company. Caesars Entertainment, Inc. Caesars Entertainment is continuously evolving. Across the country, in Atlantic City, Caesars Entertainment invested more than $400 million, the resort underwent a sweeping transformation. with more than 2.1

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Attendease

NOVEMBER 1, 2024

However, there are also some notable differences because you’re telling true stories about real people, and instead of entertaining readers, your purpose is to inspire support for your mission. Infuse storytelling into all of your event marketing materials, including: Your website.

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Event Marketer

JUNE 28, 2024

BRAND EXPERIENCES + MUSEUM + CULTURAL HERITAGE + HOSPITALITY + CUSTOM INTERIORS + RETAIL MEDIA + TECHNOLOGY + LOCATION BASED ENTERTAINMENT + ART INSTALLATIONS + DIGITAL FABRICATION CONTACT INFO: ERIC CUP PRESIDENT/CEO ERIC@BRIDGEWATERSTUDIO.NET 312.702.1335 BRIDGEWATERSTUDIO.NET The post 2024 Fab 50: Inside Bridgewater Studio appeared first on Event (..)

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group.

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Event Marketer

MAY 17, 2021

Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards.

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Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Event Marketer

JUNE 20, 2024

Indeed, the most unique venues in the world require a unique approach to the marketing and communications around an event. Jackson said the team was deliberate in how it rolled out the corporate keynote announcement with Sphere Entertainment Co., Agency : i4D Events (global events AOR).

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Event Marketer

JANUARY 24, 2025

Such is often the case when event marketers have tiny footprints to work with but big messages to deliver. But as Nespresso proved, a small footprint executed properly may actually be the reason people are interested in your event or experience.

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Event Marketer

MARCH 21, 2022

Agency: CSM Sport & Entertainment. Take a Tour Around Saint’s on Crenshaw: Photo credit: CSM Sport & Entertainment, Russell Hamilton. The post FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace appeared first on Event Marketer.

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