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Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway FoodsEventMarketer: Tell us about Lifeways origins and introducing kefir to a U.S.
All that food & beverage content your audiences are consuming in their personal lives means chances are your event attendees’ expectations for an experience are higher. Event menus could become key talking points in marketing campaigns as well.
Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. mocktails can be key differentiators at your events.
Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. DRIPS by Pepsi took over the outdoor lawn with seating; an installation of large, colorful, metallic bubbles connected together; and a bar serving up the brand’s new crafted beverages.
This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities. Entertainment One of the distinguishing elements of the design was a half-court basketball area for Boost as well as two football zones.
CAESARS ENTERTAINMENT MEETINGS & EVENTS Caesars Entertainment Meetings & Events offers iconic venues and top-notch with 20 nationwide destinations. Caesars Entertainment provides meeting professionals more than 50 first-class properties, 60,000 luxurious guest rooms and 2.1 Life is good.”
There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. Agency: NFuse 360 Marketing J.C.A.
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Flip the food and beverage hour. Build in pockets of escape.
To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. PARAMOUNTS LODGE Paramount+s larger-than-life traveling fan activation, The Lodge, has been enticing entertainment fans for more than two years.
Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio. Mickey D’s served up hot fries, plus Frozen Coke and Frozen Fanta Strawberry (a new flavor), from its giant McRig food truck. Agency: Momentum Worldwide.
Inside, they were invited to interact with local business owners and shop fashion, décor, jewelry and plants, then refuel with grab-and-go snacks and beverages from Hank’s Mini Market, Harun and Crenshaw Juice Co. More Events for Entrepreneurs: Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program.
Yes, the US Open is about tennis, but what’s that cross-section with entertainment and fashion and culinary and all the different pieces that people like to have as an experience these days?” Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on EventMarketer.
Couples were greeted by a “Love Life” neon sign at the participating restaurants and presented with themed placemats and customized food and cocktail menus inspired by the series and its characters. The post Share the Brand Love with Five Activation Ideas for Valentine’s Day appeared first on EventMarketer.
There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch. The “real estate agent” even handed them bowls of popcorn.
On-site features included a miniature model of the first-ever Taco Bell restaurant, complimentary beverages, hexagonal rigging (that mimicked a giant Crunchwrap), and live beats spun by dj and producer LP Giobbi. The brand enlisted a cast of partners to execute the project, more agencies than it has on any project. Period,” he emphasizes.
A bar offered nonalcoholic beverages, including rosemary hibiscus lemonade and sweet tea with lemon, and served as an opportunity to highlight Savannah’s open-container policies. Attendees also enjoyed small bites and pralines from Savannah’s Candy Kitchen, with 2,000 of the sweet confections dished out by the event’s end.
Promotion – Will marketing or promotional efforts be required Geographical radius – What region or area will you be attracting attendees from Content – What type of content fits the purpose and audience needs (speakers, presentations, entertainment, etc.)
That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate EventMarketing Association).
Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. Joe Holody.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. And unfortunately, events are energy-hungry creatures. Higher Food and Beverage Costs.
How does this event align with our overall corporate strategy and goals for the year? What are the 2-3 key messages we want to communicate through this event? Entertaining? How will we measure the success of this event both quantitatively and qualitatively? Pssst, eventmarketing software can help with this.)
Popular event vendors and why we recommend them Vendor needs vary by event, fluctuating with event size, attendee count, budget, and other vital factors. While some planners look for all-inclusive venues with contracted vendors on site, others prefer to find particular vendors that match their event style and message.
Bringing 30 years of hotel and food and beverage management, Roy most recently served as Hilton Boston Logan Airport’s general manager. 21c Museum Hotel Chicago , a new downtown property, named Barker its creative director, the new lead for the property’s event programming and design initiatives. Nigel Barker.
Events and gatherings happen in all sizes, at all kinds of social and commercial environments — whether it is a Christmas party, a large scale conference or a business event. While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events.
The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. . Food and beverage. Entertainment and games. Take Event Sponsorship Opportunities to the Next Level With a Robust Virtual Event Platform.
For the last ten years, Innovate Marketing Group been on a mission to harness the dynamic blend of digital advancements with the timeless impact of face-to-face engagements. This event brought together thousands of attendees in a large stadium, featuring a variety of activities including live music, food stalls, and interactive games.
Event revenue challenges. Excellent event revenue management has some challenges. Food and beverage sales. Events sell tons of food and drinks annually, and this brings benefits from catering and other vendor products. or providing them with food and drink. or providing them with food and drink.
Performers in front of the activation kept attendees entertained with twirling tricks and dancing. Photo credit: Shutterstock for BDG POSTMATES For its third year partnering with Coachella, food delivery service Postmates turned up the heat with a garden-inspired footprint themed around its chief offering: tasty treats.
There are seemingly a million ways to go about eventmarketing. In fact, depending on your role in your organization, eventmarketing can take quite a few forms. When it comes to events, promotion is key. What is EventMarketing. That’s why eventmarketing is critical. Event website.
Today’s planners are constantly on the hunt for innovative and “never seen before” entertainment ideas. With advances in technology, the possibilities are endless but, no one wants to do what every other event has already done and everyone either wants to be first or believes that they thought of it first.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
A TRIED and TRUE RECIPE for PLANNING SUCCESSFUL ASSOCIATION EVENTS. Event Goals. EventMarketing. Food and Beverage Selections. Grow Your Event. Preparation Method: Equal Parts Event Goals, T arget Audience, Date Selection, and C ritical Path. EventMarketing. Ingredients: .
For virtual events, you can skip this. Catering: all costs related to food and beverage Decoration: pretty self-explanatory Entertainment: speakers, talents, performers, exhibitors, and so on. Some of the critical elements you should include in your budget are: Venue: both the rental cost and required insurance.
There should be options too, in the food & beverage section to enhance the attendee experience. Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. Is it event technology? Maybe it’s eventmarketing?
You want to have ironclad confidence that the essentials are squared away before the day of the event. ? Plan speakers, panelists, and entertainment. What are they going to remember about your event? Scope out entertainment options and get estimates. Execute a marketing plan. After the event.
Unfortunately, we aren't able to do that right now because of COVID-19 and events surrounding it. But many restaurants are still able to deliver food to hungry patrons via services like Uber Eats , DoorDash , and Postmates. A food delivery voucher from one of these businesses is sure to please your recipients. Source: Money.
Look into associated costs like food and beverage, AV, and parking – are these included, where can you negotiate? Food and Beverage Consider and confirm the event’s food and beverage needs. Research and create an event hashtag. What is the anticipated ticket price? Test WiFi bandwidth.
Look into associated costs like food and beverage, AV, and parking – are these included, where can you negotiate? Food and Beverage Consider and confirm the event’s food and beverage needs. Research and create an event hashtag. What is the anticipated ticket price? Test WiFi bandwidth.
What expenses should you account for when building your event budget template? Eventmarketing. Entertainment. Marketing: Social media marketing software. Entertainment: Musicians/DJ. The benefit of building your own budget is the ability to organize your unique costs any way you please. Travel costs.
Pallets are a favorite DIY option because they can be so diverse, from furniture to evententertainment, they are now making their way into exhibitions as a unique, rustic way of displaying products, signage or artwork. Food is a crowd pleaser, particularly for long exhibitions and trade shows. Entertain Guests: Use a Live Band.
Create an event budget. Identify and engage event partners and sponsors. Develop your event branding. Develop and deploy your eventmarketing campaign. How to plan an event: A ten-step guide. Develop a vision for your event. Your vision is the foundation of your event. Put your team together.
Many trade shows provide food and beverages for both visitors and exhibitors, but prices can be expensive. Entertaining Guests. Entertaining important guests, however, doesn’t come cheap. The same IRS rules apply for entertainment as they do for food.
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