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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?

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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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2024 Food & Beverage Trends to Inspire Your Event Menus

Event Marketer

All that food & beverage content your audiences are consuming in their personal lives means chances are your event attendees’ expectations for an experience are higher. Event menus could become key talking points in marketing campaigns as well.

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The Mocktail Movement Goes Mainstream

Event Marketer

Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. mocktails can be key differentiators at your events.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. DRIPS by Pepsi took over the outdoor lawn with seating; an installation of large, colorful, metallic bubbles connected together; and a bar serving up the brand’s new crafted beverages.

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Three Insights on a Cityscape-inspired Expo Design from DISH’s Team Summit Expo

Event Marketer

This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities. Entertainment One of the distinguishing elements of the design was a half-court basketball area for Boost as well as two football zones.

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2024 Industry Faves: Caesars Entertainment

Event Marketer

CAESARS ENTERTAINMENT MEETINGS & EVENTS Caesars Entertainment Meetings & Events offers iconic venues and top-notch with 20 nationwide destinations. Caesars Entertainment provides meeting professionals more than 50 first-class properties, 60,000 luxurious guest rooms and 2.1 Life is good.”