Event Marketer

JULY 1, 2024

CAESARS ENTERTAINMENT MEETINGS & EVENTS Caesars Entertainment Meetings & Events offers iconic venues and top-notch with 20 nationwide destinations. Caesars Entertainment provides meeting professionals more than 50 first-class properties, 60,000 luxurious guest rooms and 2.1 Life is good.”

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Event Marketer

DECEMBER 13, 2022

Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. And they’re doing it all at a time when event marketers across the board are balancing high expectations with limited budgets. Proscenium, Keirsten Hammett.

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Event Marketer

OCTOBER 24, 2024

New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is.

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Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Event Marketer

JANUARY 6, 2025

Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights.

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Event Marketer

OCTOBER 28, 2024

. • Matthew Byrne, President & Founder, Byrne Production Services • Gregg Dukofsky, Founder, Interactive Entertainment Group • Bryan Roe, President & CEO, SensoryCo The post 2025 Forecasters: Q&As with the Industry’s Best and Brightest appeared first on Event Marketer.

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Event Marketer

NOVEMBER 14, 2024

We wanted to make sure that the activation felt very lively and that we had video running everywhere since we’re a content network,” says Sherry Pitkofsky, vp-brand strategy and marketing at The E.W. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall.

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Event Marketer

NOVEMBER 24, 2024

“At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.

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Prestige Events Magazine

APRIL 9, 2025

And of course, Butlins lives up to its reputation as the Home of Entertainment, and corporate groups can add access to the famous Fairground at all three resorts and the brand new PLAYXPERIENCE activity centre in Bognor.

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Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. Entertainment One of the distinguishing elements of the design was a half-court basketball area for Boost as well as two football zones.

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Event Marketer

FEBRUARY 17, 2025

Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the just because approach with more research-driven tactics. Over in the entertainment realm, Budweiser took matters into its own hands when the UKs prestigious Brit Awards failed to nominate a female in the Artist of the Year category.

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Event Marketer

JANUARY 30, 2025

So many of Sundances creative community are coming back year after year, so its important to us to constantly bring new excitement and energy to the festival, whether that be through our programming partnerships, special performances or the Acura House of Energy space itself, says Hundy Liu, marketing manager at Acura. Agency: George P.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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Event Marketer

MARCH 20, 2025

While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet. After 176 years in business, Gortons Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. The fisherman logo is iconic.

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Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. More B-to-B Insights: Meet the 2021 Dream Team: The Sharpest Minds in B-to-B Events.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. Agencies: Civic Entertainment Group, studio and activation; Civic Entertainment Group PR, p.r.)

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Event Marketer

NOVEMBER 7, 2024

mile track, other traffic drivers included digital and static signage at COTA’s entry points and COTA’s official app that offers an interactive map with walking directions to brand activations and entertainment areas. Across the 3.41-mile Anticipating higher attendance, the brand made sure to have more product available for distribution.

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Event Marketer

MARCH 14, 2025

No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce U.S. From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus.

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Event Marketer

DECEMBER 2, 2024

It takes a lot of planning to produce an event that people can pop in and out of during the day, but hosting sleepovers, particularly in remote locations, requires another level of preparation. So either they are fans themselves, they have an entertainment lens or they’re outdoor enthusiasts.

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

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Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.

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Event Marketer

DECEMBER 19, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” Agency: Allied Global Marketing) EVER SEEN A SNAIL-DRAWN ‘GARRIAGE?’ Check it out below.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Are you not entertained? DONUT UNDERESTIMATE BRAND PARTNERSHIPS Freebies abounded on Nov. Our favorite part? We say: three cheers for the continued rise of women’s sports.

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Event Marketer

MARCH 20, 2024

Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. Sphere Entertainment Co. The Atrium at the Las Vegas Sphere.

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Corporate Events Entertainment Venues Technology 360

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!

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Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. Let the stories do the heavy lifting.

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Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

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Event Marketer

APRIL 7, 2025

At a time when streaming services are overflowing with content and movie theaters continue to see attendance down 35 percent , film and TV studios are getting more and more creative with their marketing campaigns to capture the attention of audiences. The post Strange Encounters appeared first on Event Marketer.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? Inside, the exhibit felt elegant and elevated, with thoughtful sendoffs to the company’s major IPs. Kong, not quite life-sized, also didn’t go unnoticed.

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Attendease

NOVEMBER 1, 2024

However, there are also some notable differences because you’re telling true stories about real people, and instead of entertaining readers, your purpose is to inspire support for your mission. Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content.

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Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Smart Meetings

MARCH 19, 2025

A truly great event doesnt just meet expectationsit exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Successful events make participants feel valued, engaged and eager to return.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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