Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Attendease

NOVEMBER 1, 2024

However, there are also some notable differences because you’re telling true stories about real people, and instead of entertaining readers, your purpose is to inspire support for your mission. Infuse storytelling into all of your event marketing materials, including: Your website. Social media.

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Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

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Event Marketer

MAY 17, 2021

Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards.

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Smart Meetings

MARCH 19, 2025

The best word-of-mouth marketing happens when people share moments organicallyso you shouldn’t have to ask. Be intentional about the moments you want people to share with friends, colleagues, and social media followers. But being Extraordinary doesnt have to mean expensive it just means being better than ordinary!

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Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

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Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

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Event Marketer

JUNE 15, 2022

People cover things on social media; there are a lot of different perspectives in the world. It’s being thoughtful about the places that we can be in the world, in addition to the “always-on-ness” of marketing on social media and continuing to drive people back to our site.

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Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Event Marketer

AUGUST 14, 2024

Looking back on past viral entertainment marketing stunts, we round up ideas for creating head-turning experiences that prompt consumers to pull out their phones and ask, “Is this for real?” During May’s Netflix is a Joke Fest, FilmNation Entertainment pushed out teams of “pregnant” brand ambassadors in L.A. Deliciously cheesy.

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Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Check out these s trategies to increase event sponsorship and find more sponsors.

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Event Marketer

JANUARY 30, 2025

7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. 8 in Beverly Hills, CA, and AARP Foundation will donate proceeds raised from the awards event to local organizations to aid with the wildfire recovery efforts. area on Jan.

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Event Marketer

JULY 13, 2022

Nearby, brand ambassadors serve up samples from branded food carts, while corn hole games with the message “Get s’more out of summer” and “Makes s’more a bite better,” as well as live entertainment, offer a call to action for consumers to engage for a while. How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight.

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. The activations are the main focus of a 360-degree marketing campaign that includes digital, social, out of home, paid media and more.

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Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You can also make sure your events look good. ” -Amenah R.

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Event Marketer

OCTOBER 5, 2023

–Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

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Event Marketer

FEBRUARY 5, 2024

A branded LOVE area lets visitors create their own messages using magnetic letters on whiteboards and take selfies for social media. “Our search for fun and adventure doesn’t hibernate during the winter,” says Subaru senior vp-marketing Alan Bethke. Visitors can rearrange magnets on a “LOVE” sign.

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Event Marketer

MARCH 14, 2025

PARAMOUNTS LODGE Paramount+s larger-than-life traveling fan activation, The Lodge, has been enticing entertainment fans for more than two years. from March 8-9 was the physical manifestation of the brands social media gallery of the same name. Middleman, as informational pamphlets were handed out to bystanders.

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Event Marketer

FEBRUARY 7, 2022

Attendees also enjoyed refreshments, live music and entertainment and five Instagram-worthy photo opportunities featuring Black-owned local businesses across various industries: EDEN BodyWorks hair and body products company, Harlem Candle Company, Harlem Chocolate Factory and Mented Cosmetics.

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Event Marketer

JUNE 1, 2022

When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. More Entertainment Partnerships to Explore: HBO Max Offers Three Insights on Mastering Modern Brand Partnerships.

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Event Smart

APRIL 13, 2021

Organizing and managing events is not only an important element for the success of your Event, but audience engagement is the most critical aspect for the success of any event. It is important that people who come to attend your event must feel entertained and engaged from beginning to end of the event.

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Event Marketer

OCTOBER 4, 2022

“Our main objective always with any event that we are mounting is to drive consumer awareness, which ultimately translates to viewership,” says Jill Hudson, svp-publicity at FOX Entertainment. The post FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up appeared first on Event Marketer.

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Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. What are you most looking forward to in 2024?

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Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. Engagement rate (participation percentage).

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Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Entertainment Activation. Best Press Event.

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Event Marketer

JANUARY 24, 2022

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. But Amex is hardly the first brand to incorporate sound baths into brand activations and events.

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Event Marketer

AUGUST 22, 2024

Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social. Plus, the brand brought in popular, social media-savvy dermatologists, like Dr. Portela, who has 2.4 The first three stops on the tour clocked 3,000 attendees and 10,200 overall engagements.

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Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

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Eventmobi

AUGUST 15, 2019

There’s no denying the immense benefit of utilizing video at an event. Greater audience engagement, strong entertainment value, premier idea sharing, and the list goes on and on. . Make that video at your event live , and you’ve just increased those benefits tenfold. . How to use live video at your event .

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Event Marketer

DECEMBER 13, 2022

Attendees were encouraged to come in costume (“imagine what you or your favorite NFT would look like in the world of the Horde”) for a spooky Halloween-themed night filled with live music and entertainment in both the real world and the metaverse. These collections and the brands that are born around them have highly engaged audiences.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Event Marketer

SEPTEMBER 9, 2024

Last week, the network debuted its “Transcontinental Tailgate,” a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch.

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Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

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Event Marketer

JANUARY 20, 2022

More From Intel’s Event Portfolio: CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes. The post Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy appeared first on Event Marketer. That Lone Violin You Heard During #CESBlackout2018?

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Event Marketer

MARCH 27, 2023

We wanted to capture the timely AI conversation and transport fans into the in-world experience of tech and entertainment. On top of that, we wanted to bring the show to the attendees of SXSW through this sort of irreverent and eye-catching guerrilla stunt,” says Jo Fox, svp-consumer and content marketing at Peacock.

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