Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Sponsorships 2024 2023 Sports 103

Event Marketer

DECEMBER 11, 2023

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs. Oh, and it was a hybrid tailgate.

Sports 119

Sports Sponsorships Wireless 2023 119

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

Social Media 370

Social Media Sponsorships Retail Venues 370

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning….

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. But what are the virtual event marketing ideas that you should look at, specifically?

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Event Marketing Marketing Social Media Advertising 122

Event Marketer

JANUARY 3, 2025

While each location will have its own local draws, attendees at Verizon Super Bowl FanFest will be able to watch the Big Game, meet hometown NFL legends and players, and enjoy entertainment from team cheerleaders, local artists, djs and live bands, such as the Mariachi Rams and Houston Texans Gameday Presentation Team.

Sponsorships 105

Sponsorships Sports Entertainment Venues 105

Eventbrite UK

MARCH 15, 2018

No longer content to sponsor or run activations at other people's events, branded festivals are becoming ever more popular. The post Beyond Sponsorship: The Brands Launching Their Own Festivals appeared first on Eventbrite UK Blog.

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Sponsorships Entertainment Events Event Marketing 90

Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

Apparel 130

Apparel Sponsorships Sports Entertainment 130

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

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Sponsorships Advertising Social Media Marketing 79

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Event Marketer

APRIL 8, 2024

Throughout the event, those who tuned in could also ask Frampton questions and score exclusive giveaways, discounts and prizes. Hershey is in the midst of building a permanent, sugar-coated entertainment venue in Chicago that is slated to open around late summer. Beat that, Chicago pizzerias. Color us intrigued.

Sponsorships 119

Sponsorships Entertainment Contracts Consulting 119

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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2015 Sponsorships Sports Entertainment 109

SpotMe Blog

JULY 25, 2021

Unfortunately, last year’s TwitchCon was canceled, but many fans anxiously await an announcement for this year’s event, expected to be in September, which many think will be hybrid once again. #4) 1) Unite Your Marketing and Sales Teams. Consider also how sponsorships can be incorporated into your channels.

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Social Media 2021 Trade Shows Events 279

Event Marketer

NOVEMBER 14, 2024

To reintroduce ION as a robust entertainment network and continue building its community of sports fans, the brand staged a multipronged campaign that kicked off at Advertising Week New York last month with a panel that featured WNBA legend Sue Bird and executives from the WNBA and NWSL, as well as OOH that promoted its women’s sports programming.

Sports 124

Sports Sponsorships Advertising 2024 124

Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. “I

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Sponsorships 2014 Social Media 2021 138

Planning Pod

APRIL 12, 2020

Promotion – Will marketing or promotional efforts be required Geographical radius – What region or area will you be attracting attendees from Content – What type of content fits the purpose and audience needs (speakers, presentations, entertainment, etc.) Event Income.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Eventmobi

FEBRUARY 3, 2021

In-person engagement can be pivotal for special events that engage multiple senses, such as site-specific experiences or performances. More specific examples include incentive trips or and live entertainment attractions. . Does the event revolve around a large-scale display? Sponsorship: A Way to Support Lower Ticket Costs.

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2021 Speakers Sponsorships Events 223

Event Marketer

APRIL 18, 2022

“We use collaborations to strengthen Audible’s reputation as the home for premium audio storytelling,” says Katja Lindemann, director of brand activations and sponsorships at Audible. “By Agency : Civic Entertainment Group. The post Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW appeared first on Event Marketer.

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Sponsorships 2022 Entertainment Speakers 127

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 128

Sponsorships Entertainment Sports Marketing 128

Picatic by Eventbrite

OCTOBER 6, 2022

On Sundays, for example, the lifelong Minnesota Vikings fan entertains players and fans at home games, where he turns the stadium into a festival-like party. Scott Keeney — better known as DJ Skee — has collaborated with countless people and brands, including Snoop Dogg, Kylie Jenner, the NBA, and the NFL.

Entertainment 195

Entertainment Events Sponsorships Event Marketing 195

Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. We didn’t want this to be a passive partnership.

Hospitality 126

Hospitality Sponsorships 2021 Entertainment 126

Planning Pod

FEBRUARY 6, 2017

Percentage of event professionals report that scheduling entertainers helped drive attendance. But it’s the entertainers that often close the deal. #10 For the last few years, everyone has been clamoring about how virtual events will be the undoing of face-to-face events. 9 – 63%. 10 – 26%.

2014 113

2014 Social Media 2016 Sponsorships 113

GEVME

SEPTEMBER 24, 2019

Event revenue types. They also provide the event teams with an opportunity for staff to engage with a range of local community organisations and to gather and manage more attendees. Sponsorship packages. Events sell tons of food and drinks annually, and this brings benefits from catering and other vendor products.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

Sports 122

Sports 2024 Sponsorships Hotels 122

Eventmobi

JUNE 11, 2018

Keynotes also held more inspirational messages for event planners vs. traditional “how-to” formats. Entertainment included Indiana Pacers cheerleaders, visits to Lucas Oil football stadium and the Indianapolis Motor Speedway racetrack, photos ops in race cars, and more. Speak to one of our event experts today!

2018 188

2018 Event Planning Speakers Sponsorships 188

Event Marketer

OCTOBER 24, 2024

It’s been very public how much demand for music there has been,” says Ryan Djabbarah, global head of sponsorships, entertainment and experiential at Citi. “So So that, along with this card launch and a really exciting 2023 made us feel like we’re back in a big way.

Sponsorships 114

Sponsorships Entertainment 2017 2023 114

Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

Sponsorships 52

Sponsorships Social Media Financial Speakers 52

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch. The “real estate agent” even handed them bowls of popcorn.

Sports 110

Sports Sponsorships Food and Beverage Apparel 110

Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023?

Entertainment 52

Entertainment 2023 Sponsorships Sports 52

Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled). There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.

Sponsorships 52

Sponsorships Sports Insurance Entertainment 52

Socio Events

FEBRUARY 20, 2023

Corporate event entertainment. Here’s the problem: Entertainment options are a dime a dozen. In this guide, we’ll detail ten corporate entertainment ideas, plus a few tips and tricks you can use at your next special event. Therefore, entertainment options can make or break the event.

Entertainment 52

Entertainment Corporate Events Sponsorships Trade Shows 52

Eventtia

NOVEMBER 7, 2022

An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. Obviously, an event proposal is also important in securing sponsorships, which is often a crucial part of funding any event.

Sponsorships 118

Sponsorships Events Event Planning Food and Beverage 118

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

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Sponsorships Apparel Entertainment Transportation 129

Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Why is your sponsorship strategy focused on creating family-friendly experiences? Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.

Food and Beverage 110

Food and Beverage Marketing Sponsorships Transportation 110

TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

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Event Marketing Marketing Sponsorships Financial 60

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Replays of classic Wimbledon matches helped entertain attendees during the day, along with surprise musical performances, like headliner Mel C of the Spice Girls on Saturday. Fans at ‘The Hill in New York’ appeared first on Event Marketer.

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Sponsorships Sports Social Media Marketing 98

Event Marketer

NOVEMBER 25, 2024

Are you not entertained? The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co. Our favorite part?

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Sponsorships Sports Trade Shows Tech 117