Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Why is your sponsorship strategy focused on creating family-friendly experiences? Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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Event Marketer

OCTOBER 31, 2024

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. Inside the Sure Thing Club: The post How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’ appeared first on Event Marketer. I think we struck a good balance.”

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Event Marketer

DECEMBER 11, 2023

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs. Oh, and it was a hybrid tailgate.

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Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Event Marketer

DECEMBER 2, 2024

So either they are fans themselves, they have an entertainment lens or they’re outdoor enthusiasts. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. But we also really focused on an authentic, curated list of influencers that have a connection to the show.

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Event Marketer

DECEMBER 12, 2024

James Finn, global head of brand and content marketing at Audible, sat down with us to share how the brand is using experiential to connect with its users and leaning into audio experiences that are amplified by special effects that envelop attendees and flood spaces. Were definitely broadening beyond the U.S.,

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SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

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Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

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Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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Event Marketer

APRIL 8, 2024

Throughout the event, those who tuned in could also ask Frampton questions and score exclusive giveaways, discounts and prizes. Hershey is in the midst of building a permanent, sugar-coated entertainment venue in Chicago that is slated to open around late summer. Beat that, Chicago pizzerias. Color us intrigued.

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Event Marketer

MARCH 20, 2025

Local bands, djs and musicians from around the world came in to entertain attendees while they enjoyed shrimp po boys, shrimp street tacos and shrimp bites with signature dips and sauces from Austins The Peached Tortilla, which, of course, used Gortons Shrimp in the dishes.

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Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. “I

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Event Marketer

MARCH 28, 2022

The brand’s 2022 season program launched 90 minutes before kickoff to engage 74,479 fans in soccer trivia and branded scarf entertainment. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. As a sponsor of Major League Soccer (MLS) in the U.S. Agency: rEvolution.

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Event Marketer

APRIL 18, 2022

“We use collaborations to strengthen Audible’s reputation as the home for premium audio storytelling,” says Katja Lindemann, director of brand activations and sponsorships at Audible. “By Agency : Civic Entertainment Group. The post Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW appeared first on Event Marketer.

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Event Marketer

JANUARY 24, 2025

Such is often the case when event marketers have tiny footprints to work with but big messages to deliver. But as Nespresso proved, a small footprint executed properly may actually be the reason people are interested in your event or experience. purposes, and also ensuring sponsorship signage was visible.

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Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. We didn’t want this to be a passive partnership.

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Event Marketer

MARCH 24, 2025

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Company News Wasserman has announced the unification of all creative services under one global group, which includes Laundry Service, Cycle and CSM Sport & Entertainment. Submit your news here.

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Event Farm

APRIL 11, 2017

This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. pipeline acceleration , your marketing and sales teams will need to be.

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Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

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Event Marketer

JANUARY 31, 2024

Agencies: Civic Entertainment Group, studio and activation; Civic Entertainment Group PR, p.r.) Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year.

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Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch. The “real estate agent” even handed them bowls of popcorn.

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Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023?

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Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled). There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.

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Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

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Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Replays of classic Wimbledon matches helped entertain attendees during the day, along with surprise musical performances, like headliner Mel C of the Spice Girls on Saturday. Fans at ‘The Hill in New York’ appeared first on Event Marketer.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Agencies: Infinity Marketing Team ; Zeno. The post From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events appeared first on Event Marketer. Agency: Courageous.

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Event Marketer

FEBRUARY 6, 2023

Both venues were packed with day-to-night programming and live entertainment. As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: George P.

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Event Marketer

FEBRUARY 26, 2024

The restaurant promises 360-degree projection-mapping, limited-edition WcDonald’s menu items like Savory Chili Sauce wrapped in custom packaging, and “genre-bending” entertainment. Consumers can reserve a spot on OpenTable starting Feb. And the… –R.B.

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Event Marketer

JULY 5, 2021

But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning target. Enter: ComplexLand, a free, first-of-its-kind virtual event held last December that sat at the intersection of gaming, commerce and entertainment. See the environment in action: SPONSORSHIP.

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Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio. “It’s

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Event Marketer

MARCH 3, 2025

Photos: Courtesy of Sphere Entertainment SOCCER LEGENDS ARE KICKIN IT WITH FANS FOR NO LAYS, NO GAME STUNTS It was a brutal February day for soccer fans who didnt have Lay’s potato chips in their back pocket. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb. Now thats a sphere of influence.

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. With this approach, it’s critical to remember that consumers have different mindsets depending on the event location or venue, she said. Carve time for ideation. Think long-term.”

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