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Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. JS: Definitely not.
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?
All that food & beverage content your audiences are consuming in their personal lives means chances are your event attendees’ expectations for an experience are higher. Event menus could become key talking points in marketing campaigns as well.
Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. mocktails can be key differentiators at your events.
Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. DRIPS by Pepsi took over the outdoor lawn with seating; an installation of large, colorful, metallic bubbles connected together; and a bar serving up the brand’s new crafted beverages.
The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.
Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Agency: NFuse 360 Marketing J.C.A.
CAESARS ENTERTAINMENT MEETINGS & EVENTS Caesars Entertainment Meetings & Events offers iconic venues and top-notch with 20 nationwide destinations. Caesars Entertainment provides meeting professionals more than 50 first-class properties, 60,000 luxurious guest rooms and 2.1 million square feet of meeting space.
At the height of this transformation is the new Native Foods Experience, a curated nine course journey through the Indigenous culinary heritage of the Pacific Northwest and Americas with a contemporary twist, held in the restaurants exclusive private dining room known as the Chefs Table. Across two flexible floors, the venue spans 17,500 sq.
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Build in pockets of escape.
To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. PARAMOUNTS LODGE Paramount+s larger-than-life traveling fan activation, The Lodge, has been enticing entertainment fans for more than two years.
Many Canadian vendors have focused on elevated food and beverage options to stand out in an increasingly competitive global market for meetings and events. Our mission is to balance comfort food with the unique local flavors of Toronto, providing guests with a taste of the city’s culinary heritage.
We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.
As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Music, art, food and activities reminiscent of L.A. Agency: CSM Sport & Entertainment. in the early ’80s were all part of the experience.
Sponsorship is the most powerful form of marketing. Mattering — participants should get something out of this: They may be entertained, educated, surprised, awarded, helped, satisfied or become more connected. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic. opportunities.
He brings 52 years of experience, beginning in the hospitality industry as a dishwasher and moving through the roles of executive chef, food and beverage manager and finally general manager, and has worked with the Marriott brand for 16 years at various locations. He will oversee all operations and business strategy at the resort.
Lizzie Fillo Lizzie Fillo, Visit Salt Lake (VSL) Fillo joins Visit Salt Lake (VSL) as associate vice president of marketing. She will oversee the organization’s core marketing functions and lead strategic initiatives to develop its brand identity and narrative. Her work earned her awards, including most effective creative by Ad Week.
Over the last 17 years, she has garnered experience in hospitality, event, food and beverage, and business management. Hôtel Barrière Fouquet’s New York appointed Stellardo general manager and Menechella to director of marketing and communications for the Americas. Gilles Stellardo and Victoria Menechella. Melea Runyon.
Food & Beverage ($35/person). Entertainment. According to a Professional Convention Management Association (PCMA) survey , 36% of all in-person event expenses are for food and beverages (F&B) alone. Variable costs are costs that change based on the number of attendees. Number of People. Venue Rental.
Corporate holiday parties, gala dinners, and annual celebrations are right around the corner… and to create truly memorable holiday experiences, you need to begin locking in venues, vendors, catering, and entertainment ASAP. Food and beverage planning is critical, too.
Angela Blackstock Angela Blackstock, Limelight Boulder Limelight Hotels ’ forthcoming property, Limelight Boulder, has appointed Blackstock as director of sales and marketing. Chandra Allison Chandra Allison, Sphere Entertainment Sphere Entertainment welcomes Allison as executive vice president, sales and service.
In advance of IMEX America 2023 coming to Las Vegas, Caesars Entertainment, the largest gaming company in the world, launched its Wellness Menu during a one-day Wellness Day that included tai chi classes in Valley of Fire State Park led by Pink Jeep Tours. billion in 2022 and is projected to grow to $1.2 trillion by 2030.
Helios Grand Hotel’s restaurant and lounge options include Flora Taverna, which features a breakfast buffet and Mediterranean comfort foods; Lotus Lagoon, a pool bar and grill; Aurora Market, the property’s grab-and-go area; and Bar Helios, a rooftop bar that will lend incredible views of the park. Royal Pacific features 85,000 sq.
Similarly, reducing ticket prices for events has downstream implications on budgets for speakers, entertainment, lighting, food and beverage, giveaways, and other key elements of the experience. It eventually ends in an impasse or them both giving away gas for free. It is a critical role in making the experience memorable.
More quality options result in a buyer’s market…now and in the years ahead. Here’s what some organizers are asking for and getting: Pre-Event Content Marketing – Customized promotional video or interview, webinar, article contribution for newsletter, blog, podcast or magazine, social channel engagement. What to Look For.
Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. How can we give them the opportunity to choose their own journey pre-, on site, and post-event?
The over 1,100-room Harrah’s Cherokee Casino Resort is owned by the Cherokee Nation with all services operated under the Caesars Entertainment brand in a partnership that helps the surrounding community thrive. Route 19 along the edge of the rushing Soco Creek. The Birch Boardroom. of meeting and convention space.
He enters the role after serving as entertainment director at Carnival Cruise Line, where he’s held multiple positions throughout his more than 30 years in hospitality. Before that, Gibson was entertainment technical manager and production manager at Carnival Corporate and its Cruise Line. Tiffany Alves Hafer.
He has held sales and marketing directorships at The Ritz-Carlton Maui, Kapalua, Starwood Hotels & Resorts in Maui, The St. Nassau Paradise Island Promotion Board (NPIPB), the Bahamas destination marketing organization for Nassau and Paradise Island resorts and hotels, promoted Davis to director of travel industry marketing.
Yes, the US Open is about tennis, but what’s that cross-section with entertainment and fashion and culinary and all the different pieces that people like to have as an experience these days?” Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.
Rising is an accomplished athletics event and facility operations professional, who will now oversee four of Idaho’s largest convention center’s central departments, including event management, food and beverage services, facility operations and technology services.
GRANA features sophisticated Italian food in the Federal Reserve’s former grand hall. Across the street is sweetgreen , a health food takeout restaurant that can accommodate meeting attendees with dietary restrictions. Entertainment is plentiful, with Vivint Arena , Capitol Theatre and nine ski resorts within driving distance.
Couples were greeted by a “Love Life” neon sign at the participating restaurants and presented with themed placemats and customized food and cocktail menus inspired by the series and its characters. The post Share the Brand Love with Five Activation Ideas for Valentine’s Day appeared first on Event Marketer. Agency: 160over90.
A bar offered nonalcoholic beverages, including rosemary hibiscus lemonade and sweet tea with lemon, and served as an opportunity to highlight Savannah’s open-container policies. The post ‘Surprisingly Savannah’ Pop-up Brings Southern Charm to New York City appeared first on Event Marketer. Agency: Engage and Resonate.
The concept: to showcase a full marketing calendar of every menu rollout and collaboration coming down the pipeline this year, on top of giving ravenous fans a behind-the-scenes look at how Taco Bell’s menu is created. The brand enlisted a cast of partners to execute the project, more agencies than it has on any project.
When fully built out, Resorts World will house more than 40 F&B options, touching on nearly every type of food you and your group could possibly want, from sugar boba milk at Tiger Sugar and Singaporean snacks at Mamak to Chef Ray Garcia’s Latin cooking at ¡Viva! Resorts World features a whopping 250,000 sq. Hilton Suite. More in Store.
3: Safety marketing. By marketing your safety tactics in your FAQ, emails, and social posts, you alleviate concerns and give attendees the confidence that the event is safe to attend. #4: 18: Entertainment/F&B. This information helps them to decide whether to attend. #3: 4: Refund policy. . #14: 14: Queuing tool.
It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. The Diner Bar and The Grey Market riff on traditional Southern dining experiences with a full-service restaurant and lunch counter. Thompson Austin has more than 10,000 sq. With 799 sq.
Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach. She will now lead the Aspen resort’s sales efforts and strategic initiatives.
There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch. The “real estate agent” even handed them bowls of popcorn.
As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.
When Caesars Entertainment invited meeting and event planners to experience wellness programming at the iconic Taliesin West by Frank Lloyd Wright near Phoenix, Ariz., “It’s about being intentional and engaging all senses,” said Reina Herschdorfer, Caesars’ director of marketing, meetings and events.
Its Summer Reception Package, priced at £125+VAT per person for a minimum of 150 guests, includes a summer cocktail upon arrival, canapes served on the terrace, three hours of beverages including wine, beer and soft drinks, and a sustainably-sourced BBQ-themed menu of buffet or bowl foods prepared by its expert catering partner, Searcys.
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