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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. DRIPS by Pepsi took over the outdoor lawn with seating; an installation of large, colorful, metallic bubbles connected together; and a bar serving up the brand’s new crafted beverages.

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New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. VR is not just for entertainment,” said Schoeneberger excitedly. But what does it take to access VR tech?

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. PARAMOUNTS LODGE Paramount+s larger-than-life traveling fan activation, The Lodge, has been enticing entertainment fans for more than two years.

2025 278
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Preview Las Vegas 2025: A Capital of Multitudes

Smart Meetings

The Prices are Too Damn High Aguero put up a chart showing the prices of consumer products like electricity, airline fares, food, vehicles, childcare and more, highlighting that the price of everything has gone up. We know that consumers are being stretched, he said.

2025 130
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New and Renovated Special: A Milestone for The Venetian Resort Las Vegas

Smart Meetings

The resort has been celebrated for such trademark experiences as its serenading gondoliers, and its investment in creating a pop culture hub through performances by high-profile entertainers like Christina Aguilera. The convention center will also see the addition of the latest and greatest in meeting tech.

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Event Budget Basics: Everything You Need to Know

Eventmobi

Food & Beverage ($35/person). Entertainment. According to a Professional Convention Management Association (PCMA) survey , 36% of all in-person event expenses are for food and beverages (F&B) alone. Variable costs are costs that change based on the number of attendees. Number of People. Venue Rental.