Event Marketer

DECEMBER 12, 2024

popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets and audiences. He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond.

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2025 Entertainment Social Media Marketing 263

Event Marketer

OCTOBER 24, 2024

Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” movie, now available on home media, with the Big A$& Bus Tour (you read that right) that rolled around Manhattan featuring the “Deadpool Corps” from the Marvel Studios film.

Fashion 289

Fashion Entertainment 2024 Event Marketing 289

Event Marketer

JANUARY 6, 2025

Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights.

Food and Beverage 279

Food and Beverage 2025 2024 Entertainment 279

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agencies: Civic Entertainment Group, studio and activation; Civic Entertainment Group PR, p.r.) 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels.

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2024 Marketing Entertainment Apparel 325

Event Marketer

NOVEMBER 14, 2024

We wanted to make sure that the activation felt very lively and that we had video running everywhere since we’re a content network,” says Sherry Pitkofsky, vp-brand strategy and marketing at The E.W. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall.

Sports 312

Sports Sponsorships Advertising 2024 312

Event Marketer

NOVEMBER 24, 2024

“At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Prestige Events Magazine

DECEMBER 18, 2024

Savoy Place will open its doors to over 110 companies from more than 35 countries when the global TV industry descends for the multi-genre content market and networking event. This is as well as distributors from Fox Entertainment Global, FilmRise, PBS Distribution, and many more.

Venues 258

Venues Entertainment Hotels Marketing 258

Event Marketer

FEBRUARY 17, 2025

Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the just because approach with more research-driven tactics. Over in the entertainment realm, Budweiser took matters into its own hands when the UKs prestigious Brit Awards failed to nominate a female in the Artist of the Year category.

Marketing 237

Marketing Entertainment Event Marketing Events 237

Event Marketer

OCTOBER 28, 2024

. • Matthew Byrne, President & Founder, Byrne Production Services • Gregg Dukofsky, Founder, Interactive Entertainment Group • Bryan Roe, President & CEO, SensoryCo The post 2025 Forecasters: Q&As with the Industry’s Best and Brightest appeared first on Event Marketer.

2025 264

2025 2024 Entertainment Event Technology 264

Prestige Events Magazine

NOVEMBER 6, 2024

Following a welcome from Catherine Owen – Head of Event Sales at {10-11} Carlton House Terrace, entertainment provided by Blank Canvas Entertainment included roaming magicians and live music from The Acoustics. The event spaces were dressed using the in-house AV facilities and with beautiful displays from InWater Flowers.

Entertainment 264

Entertainment Venues Technology Sustainability 264

Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. Entertainment One of the distinguishing elements of the design was a half-court basketball area for Boost as well as two football zones.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Prestige Events Magazine

FEBRUARY 19, 2025

With over 12 years of experience in sales, events, and marketing, Ervina is set to lead the continued growth of Butlins Conference & Events across its three resorts in Bognor Regis, Skegness, and Minehead.

Conference 251

Conference Management 2024 Corporate Events 251

Event Marketer

MARCH 20, 2025

While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet. After 176 years in business, Gortons Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. The fisherman logo is iconic.

2025 260

2025 Entertainment Marketing Event Marketing 260

Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Build in pockets of escape.

Event Marketing 358

Event Marketing Marketing Food and Beverage Travel 358

Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. In this guide, well review how to harness email marketing leading up to your event. High-quality subject lines for pre-event marketing emails are: Personalized. Action-oriented.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

DECEMBER 2, 2024

For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways. So either they are fans themselves, they have an entertainment lens or they’re outdoor enthusiasts.

Sponsorships 278

Sponsorships Sports Events Entertainment 278

Event Marketer

NOVEMBER 7, 2024

mile track, other traffic drivers included digital and static signage at COTA’s entry points and COTA’s official app that offers an interactive map with walking directions to brand activations and entertainment areas. Across the 3.41-mile Anticipating higher attendance, the brand made sure to have more product available for distribution.

Sponsorships 309

Sponsorships 2023 Sports 2024 309

Event Marketer

DECEMBER 19, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” Agency: Allied Global Marketing) EVER SEEN A SNAIL-DRAWN ‘GARRIAGE?’ Check it out below.

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2024 Entertainment Marketing Event Marketing 278

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Are you not entertained? DONUT UNDERESTIMATE BRAND PARTNERSHIPS Freebies abounded on Nov. Our favorite part? We say: three cheers for the continued rise of women’s sports.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 321

Tech Event Marketing Marketing 2026 321

Prestige Events Magazine

NOVEMBER 12, 2024

Element is a market-leading prize, reward and incentive specialist with more than 15 years’ experience in delivering promotions, activations and reward programmes for leading global brands in FMCG, entertainment, finance, technology and telecoms. We want to establish a global offering with a presence in each key market.

Travel 264

Travel Entertainment Global Events Marketing 264

Smart Meetings

MARCH 19, 2025

From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Shareable: Encouraging Organic Word-of-Mouth Your attendees should be your best marketers. A truly great event doesnt just meet expectationsit exceeds them at every turn.

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Social Media Speakers Events Marketing 204

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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2025 Trade Shows Sponsorships Marketing 179

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If It’s next-level entertainment,” she says. “We’ve Holograms as Speaker Catcher “The No. And when they show up, how do we get them involved? How do they learn?

Speakers 246

Speakers Technology Trade Shows Events 246

Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. Let the stories do the heavy lifting.

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2025 Sustainability Entertainment Technology 300

Smart Meetings

NOVEMBER 18, 2024

Cole describes what happened next: “Understanding that the attendance would be disappointed after traveling all that way to attend, we helped them throw a last hurrah to entertain the guests who were stuck. The mood, as you might expect, was anxious and getting more so.

Travel 244

Travel Airlines Risk Management Speakers 244

Event Marketer

MARCH 20, 2024

Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. Sphere Entertainment Co. The Atrium at the Las Vegas Sphere.

Corporate Events 360

Corporate Events Entertainment Venues Technology 360

Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

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2022 Entertainment Marketing Event Marketing 348

Smart Meetings

NOVEMBER 25, 2024

Mariela Murphy It’s a four-day Christmas market and holiday festival, running Thursday through Sunday. There are two entertainment stages, and more than 100 vendors, most of whom are artisans offering handcrafted items like candles, soaps, cutting boards and holiday-themed products.

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2024 2021 Entertainment Meetings 237

Attendease

NOVEMBER 1, 2024

However, there are also some notable differences because you’re telling true stories about real people, and instead of entertaining readers, your purpose is to inspire support for your mission. Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content.

Social Media 195

Social Media Events Entertainment Marketing 195

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Prestige Events Magazine

MARCH 21, 2025

Founded on 8th August 2018, 8th Floor has experienced significant growth, evolving from a two-person team to a highly skilled group of eight professionals, bringing decades of combined expertise in sales, marketing, hospitality, and communications.

Hotels 147

Hotels 2025 Hospitality 2018 147

Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? Inside, the exhibit felt elegant and elevated, with thoughtful sendoffs to the company’s major IPs. Kong, not quite life-sized, also didn’t go unnoticed.

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2024 Apparel Entertainment Event Marketing 305

Prestige Events Magazine

NOVEMBER 13, 2024

There have been over 300 enquiries year-to-date, across a range of industries including medical, tech, finance, manufacturing, education, agriculture, dentistry and marketing. The new Olympia Conference Centre has already generated significant interest. acres of new public realm to create London’s newest cultural destination.

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2026 Conference Entertainment Education 147