Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

GEVME

APRIL 25, 2018

Whether it’s a celebration of your marketing team’s achievements, a new product launch, or taking one hundred team members on an incentive trip to Buenos Aires, all of these wonderful events can be considered corporate events. Do you think it’s important to build a memorable marketing campaign to promote a corporate event? Trade show.

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224

GEVME

APRIL 9, 2018

By holding corporate events, organisations usually aim at entertaining or rewarding their staff, launching new products, establishing partnerships, and more. Email your contact base, create an attention-grabbing story that can be wrapped into social media posts or other marketing materials, and start promoting. Costs: $1,000–$20,000.

Corporate Events 240

Corporate Events Trade Shows Corporate Meetings Entertainment 240

Smart Meetings

OCTOBER 11, 2022

First, you negotiated your way out of every contract with minimal exit fees, then for a split second you converted everything to hybrid (with no additional budget), and then transitioned from hybrid to virtual, where we thankfully stayed for a red-hot minute. Read More : How to Manage Outsize Hospitality Budget Inflation. It’s that simple!

Negotiating 240

Negotiating Banking Education Contracts 240

Smart Meetings

JUNE 28, 2024

MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. How can meeting professionals get creative to save costs while preserving impact?

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Event Marketer

DECEMBER 11, 2023

In this new era of beauty, the community makes the rules, creators reign supreme, a robust DEI&B strategy is non-negotiable and transparency is paramount. Our clients want to connect on a personal level,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora.

2023 306

2023 Financial Events Marketing 306

MPI

OCTOBER 14, 2024

That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). Some 38 percent of U.S.

2027 52

2027 Food and Beverage Negotiating Entertainment 52

Social Tables

NOVEMBER 23, 2017

They help establish a brand, market products, gain clientele, raise funds, and increase employee morale. That’s because: Each element—from promotion and decoration to food and entertainment—becomes décor. Negotiate with vendors. Entertaining Your Guests. Use food as entertainment. Event Ideas for Themes.

Event Ideas 156

Event Ideas Food and Beverage Social Media Entertainment 156

GEVME

FEBRUARY 4, 2020

With the changing times, the marketing funnel has witnessed changes as well. For someone who has been in marketing for long, the only change is that there is a new way of looking at marketing funnel. As a marketer, your role now would be to delight these potential customers at every single stage. Let us find out. .

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Bizzabo

SEPTEMBER 4, 2018

The entertainment you decide to showcase at corporate events can make or break your the experience of your attendees. If the entertainment falls flat your attendees will—at best—be less engaged and—at worst—think your event is not worth their time. In this post, we will cover 20 creative corporate event entertainment ideas.

Entertainment 85

Entertainment Corporate Events Events Social Media 85

GEVME

MAY 16, 2018

8–2 months: Plan and execute pre-event marketing activities (active posting on social media, UGC creation, email invites, etc.). During event: Share real-time updates, manage communication with guests via mobile apps, carry out marketing activities, and track onsite check-in communication. Communications plan for a large-scale event.

Social Media 195

Social Media Negotiating Event Apps Speakers 195

PCMA Convene

NOVEMBER 18, 2024

Jordan Kaye is the founder and CEO of Los Angeles–based Analog Events , an experiential marketing agency that has demonstrated its commitment to sustainability by going through the rigorous process of measuring its entire social and environmental impact to become a B Corp–certified company. A red carpet has to be extreme.

Sustainability 59

Sustainability Education Entertainment Negotiating 59

Smart Meetings

MARCH 4, 2024

She brought top experts to the conversation to share secrets for negotiating, feeling more confident and building a network. She connected these go-getters so they could lift each other up. And she treated them to the luxury of time to reflect and create intention.

2024 246

2024 Meetings Tourism Hospitality 246

Smart Meetings

JANUARY 25, 2022

Read more tips for negotiating contracts amid Covid. . This is just one of the examples from a new Million Dollar Event Planning Career learning course by former Google Marketing Events leader and author of “The Art of Event Planning” Gianna Cardinale Gaudini. Contract and Negotiation Tips.

Negotiating 130

Negotiating Contracts Hotels Entertainment 130

SmartMeetings

FEBRUARY 24, 2025

Despite the event contract process being rushed, since the height of Covid, Grimes says things have relaxed a bitand its better to stay relaxed and negotiate a good contract than to be in a hurry and sign a bad one. Why should they negotiate? That could depend on what part of the country you’re in. They have no incentive.

Contracts 52

Contracts 2025 Negotiating Hotels 52

GEVME

AUGUST 15, 2019

Having a skillful strategy helps to avoid overworking a week before the start of the event and becomes a negotiation advantage when talking with investors. Interest is growing in events that include the participation of event market professionals, along with engaging event sessions. The top 5 event marketing trends.

2020 219

2020 2019 Negotiating Technology 219

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Canadian Special Events

JUNE 9, 2017

I have been so very fortunate to work on events that have included some big name entertainment acts over the years. While I love this aspect of planning, there are things I always share with my corporate clients to keep in mind, when considering any entertainment, especially big name bands. Corporate Event Contracts. merchandise sales.

Negotiating 40

Negotiating Contracts Entertainment Hospitality 40

Social Tables

JANUARY 12, 2023

Planners work with vendors, suppliers, and venues to coordinate meal service, event staffing, negotiate pricing, and so much more. They create an event’s layout, establish the theme, and may even design marketing campaigns to promote the event. Event planners are coordinators, organizers, moderators, and professional negotiators.

Negotiating 145

Negotiating Event Planning Education Food and Beverage 145

Expo Pass

APRIL 27, 2023

Whether it’s a rockin’ concert, a mesmerizing live painting, or another spectacular show, this entertainment option is the secret sauce for planning unforgettable creative events. It’ll keep your guests entertained throughout the whole event and leave them wanting more. Creative events require creative marketing!

Entertainment 148

Entertainment Fashion Negotiating Social Media 148

Eventinterface

JULY 27, 2016

You can market the conference as an opportunity for checking out the town and its attractions, restaurants, museums and entertainment and shopping district. Try to see if you can negotiate to get a few additional permits for your guests, especially your VIP attendees. Anything is negotiable.

Venues 157

Venues Conference Negotiating Contracts 157

Eventinterface

MAY 7, 2018

This webinar is a must attend for any professional meeting planner or marketer responsible for hiring speakers. Orvel Ray will show you how, with literally hundreds of simple, low-cost or no-cost sales and marketing tips that can mean big profits. For speakers, it’s a way to learn how to position and present yourself to planners.

Speakers 100

Speakers 2001 Negotiating Insurance 100

Attendease

FEBRUARY 20, 2024

Entertaining? For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Market and promote the event Next, develop a strategic, multifaceted marketing plan to effectively promote your event across channels. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Planning Pod

JANUARY 17, 2017

Know their style and how they like to be entertained. Long ago when I ran a marketing agency, I was accustomed to contracting with a vendor for a specific use on a specific project and then negotiating with them for that particular deal, hoping they would come down in price for the promise of more business from me down the road.

Food and Beverage 134

Food and Beverage Negotiating Contracts Venues 134

Prestige Events Magazine

SEPTEMBER 25, 2023

Sam Herd, head of event planning and delivery at the Lawn Tennis Association (LTA), event management specialist Jack Saward, owner of Saward Marketing and Events, and David Tunnicliffe, commercial director of GL events UK will take part in the only panel session to feature at the event.

Speakers 147

Speakers Negotiating Contracts Entertainment 147

Prestige Events Magazine

DECEMBER 1, 2021

What entertainment will you have? Entertainment is crucial when planning a charity event. Keeping your attendees engaged and entertained throughout the event makes them more likely to donate and remember the charity involved. How will you promote and market the event?

Insurance 130

Insurance Entertainment Negotiating Social Media 130

Social Tables

JANUARY 17, 2018

Under this section of your list, you can add details such as research costs of rentals or negotiate a discount with vendors. Most importantly, an event theme connects the individual event components (such as décor, catering, and entertainment), thereby layering the event message into a cohesive guest event experience.

Event Planning 137

Event Planning Social Media Entertainment Event Design 137

Unique Venues

OCTOBER 29, 2024

Here are several strategies educational establishments can employ to optimize off-campus event spaces in Philadelphia and other college towns, including marketing techniques, flexible room configurations, and catering to diverse types of gatherings. Targeted Marketing and Event Promotion Effective marketing also plays a pivotal role.

Social Media 36

Social Media Venues Entertainment Negotiating 36

Endless Events

APRIL 9, 2021

While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. Will they be breakout, keynote, or entertainment? These basics include: Marketing & PR: Through which avenues are you promoting your event? Entertainment.

2021 133

2021 Entertainment Negotiating Events 133

TicketBud

DECEMBER 5, 2023

It also reinforces marketing and branding initiatives geared toward creating cohesive messaging and consistent experiences for your audiences. To keep these flagship events at the forefront, plan ahead to book venues and secure highly sought out entertainers, speakers or vendors. Remember, logistics take time.

Marketing 110

Marketing Entertainment Negotiating Sponsorships 110

Eventmobi

JULY 13, 2023

Entertainers. Entertainers add a fun twist to your event, providing enjoyable interludes between serious discussions or a lively end to a full day of learning. The right event speaker can also act as a powerful part of your event marketing strategy. Now it’s time to negotiate! Moderators. Confirm booking.

Speakers 195

Speakers Advertising Contracts Negotiating 195

Endless Events

APRIL 10, 2020

General, breakout, or entertainment? Did you have any evening entertainment or receptions to try and replace? Virtual events can still include entertainment. Good Internet connection is a non-negotiable in the scope of virtual events. Marketing & Engagement. How many sessions? What type of sessions?

Meetings 139

Meetings Entertainment Events Negotiating 139

Guidebook

JULY 17, 2016

Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. We love this analogy originally shared on another post by Tom Spano, Head of Sales and Marketing at Goombal. But there are some fundamental strategies that never go out of style.

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Eventtia

OCTOBER 20, 2023

Whether deciding on the venue, entertainment, catering, or marketing strategy, knowing the budget constraints and allocations can guide decisions, ensuring that all arrangements are cohesive and within the set financial boundaries. Dynamic Changes The event industry is susceptible to market fluctuations.

Financial 117

Financial Negotiating Entertainment Retail 117

GEVME

OCTOBER 30, 2019

The classic style best fits business negotiations, professional networking, investment attraction, and such – i.e., events where there shouldn’t be many distracting factors. Alternatively, more generalised occasions should be packed with entertainment and promotional feats. . Personalised digital marketing.

Event Management 120

Event Management Management Social Media Entertainment 120

Social Tables

JUNE 12, 2024

Entertainers. Magicians, acrobats, and other performers are also entertainment vendors, with mixologists walking the line between bartending and entertaining. Spice up your next event with unexpected vendor entertainment. Consider hiring a graphic designer for event marketing materials. Lodging partners.

Contracts 158

Contracts Food and Beverage Entertainment Venues 158