Smart Meetings

APRIL 1, 2025

Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. Highlight these seasonal elements in your marketing. Clients love when all-in-one solutions are available.

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Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy?

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Social Media Sports 2019 Entertainment 343

Event Marketer

MAY 17, 2021

Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. The post Photo Tour: Inside HBO Max’s Elaborate Influencer Kit for its Fantasy-Genre Series ‘The Nevers’ appeared first on Event Marketer.

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Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

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Social Media Advertising Speakers 2020 356

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Monitor social media metrics and adjust your strategy as needed to optimize engagement and reach.

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Event Marketer

AUGUST 14, 2024

It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Looking back on past viral entertainment marketing stunts, we round up ideas for creating head-turning experiences that prompt consumers to pull out their phones and ask, “Is this for real?” Deliciously cheesy.

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Event Marketer

JANUARY 30, 2025

7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. AGENC put out a statement on its social media channels saying that the best way to help is to keep your productions and events in L.A. area on Jan. We believe L.A.

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Sustainability Events Social Media Financial 186

Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Attendease

MAY 25, 2022

Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way. Thanks to social media, online videos have become the most popular form of media by a landslide.

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Event Marketer

JUNE 1, 2022

When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. More Entertainment Partnerships to Explore: HBO Max Offers Three Insights on Mastering Modern Brand Partnerships.

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Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. The goal of the program was to create activations with diverse representation celebrating Black-owned businesses in key markets.

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Social Media Fashion 2019 Sports 300

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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Smart Meetings

MAY 3, 2024

Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal. He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.

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Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. More Sampling Strategies to Chew on: Five F&B Sampling Tactics Worth a Taste-Test.

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Retail Social Media Entertainment Travel 332

EventSource

MARCH 20, 2023

They can then upload these photos to a specific “event” site to share with a group or to social media sites, adding hashtags to tag the couple or event. GIF Maker Photo Booth: Photo Credit: Pixster Here’s a fun and entertaining photobooth option that is gaining in popularity.

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Entertainment Social Media Corporate Events Events 290

Smart Meetings

APRIL 10, 2025

Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events.

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Hotels Meetings Advertising Hospitality 130

Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

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Fashion Social Media Entertainment Transportation 307

Smart Meetings

MAY 17, 2021

Similarly, reducing ticket prices for events has downstream implications on budgets for speakers, entertainment, lighting, food and beverage, giveaways, and other key elements of the experience. It eventually ends in an impasse or them both giving away gas for free. It is a critical role in making the experience memorable. The Best Speakers.

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Expo Pass

JANUARY 17, 2024

It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies , but there’s nothing like memes. Given their virality, they are perfect for event marketing. It’s time to get down with the kids and learn how “meme marketing” can transform your event-planning business.

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Marketing Social Media Entertainment Event Marketing 157

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Marketing Social Media Retail Advertising 167

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

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Social Media 2024 2022 Entertainment 293

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. from March 8-9 was the physical manifestation of the brands social media gallery of the same name.

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Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. GOLD WINNER.

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Attendease

DECEMBER 12, 2019

Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event, educating and entertaining them on the way. Video marketing has been in a lot of demand in the past few years. Make social sharing easy.

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Marketo Events

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. With the attendance of festivals on the rise, marketers should tap into this market as experiences are a powerful way to create an association between a brand and its audience. billion in 2012.

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2019 Marketing Social Media Advertising 166

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

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Event Marketing Marketing Social Media Events 157

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

Apparel 363

Apparel Social Media 2021 2020 363

Event Marketer

AUGUST 22, 2024

While CeraVe gathered a lot of engagement from the 2023 pop-up, the team saw an opportunity for expansion to reach even more consumers in new markets, and thus, the idea for the East Coast tour was born. Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social.

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Advertising Education Entertainment Social Media 279

Event Marketer

FEBRUARY 7, 2022

Attendees also enjoyed refreshments, live music and entertainment and five Instagram-worthy photo opportunities featuring Black-owned local businesses across various industries: EDEN BodyWorks hair and body products company, Harlem Candle Company, Harlem Chocolate Factory and Mented Cosmetics.

Fashion 246

Fashion Social Media Financial Entertainment 246

Event Marketer

OCTOBER 4, 2022

“Our main objective always with any event that we are mounting is to drive consumer awareness, which ultimately translates to viewership,” says Jill Hudson, svp-publicity at FOX Entertainment. The post FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up appeared first on Event Marketer.

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Fashion Retail Entertainment Social Media 261

Caterease

DECEMBER 17, 2024

However, succeeding in holiday catering requires more than great foodcareful planning, streamlined operations, and effective marketing. Marketing Strategies to Secure More Event Bookings Efficient operations are just one side of maximizing holiday catering revenue. The other critical component?

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Social Media Marketing Management Event Management 93

Event Smart

APRIL 13, 2021

It is important that people who come to attend your event must feel entertained and engaged from beginning to end of the event. Organizing and managing events is not only an important element for the success of your Event, but audience engagement is the most critical aspect for the success of any event. Simply promoting […].

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Social Media Entertainment Events Management 119