Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

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Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Monitor social media metrics and adjust your strategy as needed to optimize engagement and reach.

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Event Marketer

AUGUST 14, 2024

It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Looking back on past viral entertainment marketing stunts, we round up ideas for creating head-turning experiences that prompt consumers to pull out their phones and ask, “Is this for real?” Deliciously cheesy.

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Event Marketer

AUGUST 16, 2021

On the heels of several other successful film launches , the brand unleashed a global experiential campaign to promote the new flick and position itself as a home for blockbuster entertainment. Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life.

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Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. The goal of the program was to create activations with diverse representation celebrating Black-owned businesses in key markets.

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Event Marketer

JUNE 1, 2022

When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. More Entertainment Partnerships to Explore: HBO Max Offers Three Insights on Mastering Modern Brand Partnerships.

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Attendease

MAY 25, 2022

Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way. Thanks to social media, online videos have become the most popular form of media by a landslide.

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Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

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Smart Meetings

MAY 3, 2024

Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal. He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.

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Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. More Sampling Strategies to Chew on: Five F&B Sampling Tactics Worth a Taste-Test.

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Smart Meetings

MAY 17, 2021

Similarly, reducing ticket prices for events has downstream implications on budgets for speakers, entertainment, lighting, food and beverage, giveaways, and other key elements of the experience. It eventually ends in an impasse or them both giving away gas for free. It is a critical role in making the experience memorable. The Best Speakers.

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Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

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Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Attendease

DECEMBER 12, 2019

Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event, educating and entertaining them on the way. Video marketing has been in a lot of demand in the past few years. Make social sharing easy.

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

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Event Marketer

AUGUST 22, 2024

While CeraVe gathered a lot of engagement from the 2023 pop-up, the team saw an opportunity for expansion to reach even more consumers in new markets, and thus, the idea for the East Coast tour was born. Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social.

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Event Marketer

DECEMBER 12, 2024

popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets and audiences. He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond.

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Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

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Eventmobi

MAY 18, 2020

Evaluating Marketing: Revised marketing materials for key venues and solidifying relationships New templates for invoicing, budgeting, letterhead, and client proposals Updating website with event photos What marketing has worked and what has not? ” Daniel Davisson, Davisson Entertainment, Phoenix, AZ.

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Event Marketer

FEBRUARY 7, 2022

Attendees also enjoyed refreshments, live music and entertainment and five Instagram-worthy photo opportunities featuring Black-owned local businesses across various industries: EDEN BodyWorks hair and body products company, Harlem Candle Company, Harlem Chocolate Factory and Mented Cosmetics.

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Event Marketer

OCTOBER 4, 2022

“Our main objective always with any event that we are mounting is to drive consumer awareness, which ultimately translates to viewership,” says Jill Hudson, svp-publicity at FOX Entertainment. The post FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up appeared first on Event Marketer.

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Event Smart

APRIL 13, 2021

It is important that people who come to attend your event must feel entertained and engaged from beginning to end of the event. Organizing and managing events is not only an important element for the success of your Event, but audience engagement is the most critical aspect for the success of any event. Simply promoting […].

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Event Marketer

MARCH 27, 2023

“We wanted to capture the timely AI conversation and transport fans into the in-world experience of tech and entertainment. On top of that, we wanted to bring the show to the attendees of SXSW through this sort of irreverent and eye-catching guerrilla stunt,” says Jo Fox, svp-consumer and content marketing at Peacock.

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Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. In this guide, well review how to harness email marketing leading up to your event. High-quality subject lines for pre-event marketing emails are: Personalized. Action-oriented.

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GEVME

NOVEMBER 25, 2021

Online Festivals – Compared to webinars, online festivals tend to be more entertaining and interactive with all sorts of performances. Virtual events can serve many other purposes—be it educational, business-driven or entertainment. What are some good virtual event ideas? Check out more online event ideas here.

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Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. What are you most looking forward to in 2024?

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Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A.

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Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. The post HBO Max Offers Three Insights on Mastering Modern Brand Partnerships appeared first on Event Marketer.

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SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5) Social Media Marketing World. Trade shows. Training seminars. Product launches and demonstrations.

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Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. Number of online attendees watching Livestream or pre-videos.

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Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

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Event Marketer

JULY 29, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands. Picture it: sand, plush lounge recliners, spa treatments, a gourmet chef-curated dinner, live music entertainment and, naturally, a private Airstream trailer to sleep in.

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Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. Sure, landing pages, social media, and content are common, basic knowledge. Grab the popcorn and keep on reading!

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