Event Marketer

DECEMBER 11, 2023

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs. Oh, and it was a hybrid tailgate.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 264

Sponsorships 2024 2023 Sports 264

GEVME

JULY 2, 2018

With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. What is an event sponsorship package? Benefits of using sponsorship packages.

Sponsorships 200

Sponsorships Tech Hospitality Conference 200

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Velvet Chainsaw

FEBRUARY 16, 2022

It should benefit attendees by meeting or exceeding their needs in the following ways: Serve — Hub spaces should always include some sort of concierge or help desk so that participants can easily understand and navigate what’s available in this multi-purpose space. It should be a place that attendees frequent to meet up with each other.

Conference 487

Conference 2022 Sponsorships Tech 487

MeetingsNet

NOVEMBER 8, 2024

Because of that, Paige was intrigued by an invitation she received from Caesars Entertainment to come to Las Vegas in June 2024 for the company’s inaugural Global Wellness Summit. What’s Next For the 2025 Healthcare Advocate Summit, “our wellness planning is more complex because we need to meet our attendees where they are,” says Paige.

Healthcare 104

Healthcare Meetings 2025 2024 104

Event Marketer

MARCH 20, 2025

What I am really focused on is continuing to make this 176-year-old brand relevant to the next generation, and so we wanted to bring the brand to life and meet these younger consumers where they are but also in a way thats a bit unexpected, says Susie Siegel, senior integrated marketing manager at Gortons. The fisherman logo is iconic.

2025 260

2025 Entertainment Marketing Event Marketing 260

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships. And Cherry Bombe added value to its guests’ experience through touchpoints like the chance to meet “Julia” actor Brittany Bradford. “As

Sponsorships 352

Sponsorships 2014 Social Media 2021 352

Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. We didn’t want this to be a passive partnership.

Hospitality 327

Hospitality Sponsorships 2021 Entertainment 327

Smart Meetings

APRIL 15, 2022

Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Just because we can meet in person, doesn’t mean that is the only solution. Hybrid meetings incorporating virtual tools are here to stay for some powerful reasons.

Sponsorships 306

Sponsorships Consulting Meetings Entertainment 306

Event Marketer

JANUARY 31, 2024

Agencies: Civic Entertainment Group, studio and activation; Civic Entertainment Group PR, p.r.) Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. pic.twitter.com/f3adIckJEw — George P.

2024 325

2024 Marketing Entertainment Apparel 325

Event Marketer

APRIL 18, 2022

Inspired by the show’s murder mystery that takes place during an annual hot dog eating contest in Argyle, OH, the dinner offered fans and the press a chance to meet Bob and Nate, enjoy live jazz music and network. Agency : Civic Entertainment Group. Audible Inc.

Sponsorships 334

Sponsorships 2022 Entertainment Speakers 334

Event Farm

APRIL 11, 2017

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. If you’re hoping to fully leverage your conference sponsorship to drive lead generation and. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 159

Sponsorships Conference Marketing Event Marketing 159

Smart Meetings

SEPTEMBER 5, 2018

More: Hack Your Event Budget with Smart Meetings. Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Entertainment. The post The Thoroughly Modern Event Budgeting Checklist appeared first on Smart Meetings. Income Estimate.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. purposes, and also ensuring sponsorship signage was visible.

Trade Shows 278

Trade Shows 2025 2024 Fashion 278

Eventmobi

FEBRUARY 3, 2022

It helps control your expenses and revenues, and measures the success of your meeting or event performance. Entertainment. This chart shows an overview of the most common expenses for meetings and events. This is by no means a complete list, especially for sponsorship revenue. Number of People. Venue Rental. 75/attendee.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

Event Marketer

MARCH 24, 2025

Becky Cavanaugh, HMCC, has been appointed the new director of operations for MGME (McVeigh Global Meetings and Events). Company News Wasserman has announced the unification of all creative services under one global group, which includes Laundry Service, Cycle and CSM Sport & Entertainment.

Consulting 130

Consulting 2025 Sports 2016 130

Event Farm

JUNE 9, 2021

When it comes to venues, you are likely to see a 25% increase in meeting space expenses. Plus, when social distancing rules mandate less capacity in meeting rooms, you need more rooms and, therefore, more staff. 2: Audio visual, décor and entertainment – 6% increase. If you need more meeting rooms, you need more equipment.

2021 317

2021 Food and Beverage Entertainment Events 317

Velvet Chainsaw

JULY 24, 2024

Leading indicators to consider include: Revenue diversification — If at least 30 percent of your revenue is coming from registration and 30 percent or more is from expo and sponsorship, you have good revenue diversification. If your annual conference doesn’t hit these benchmarks, you need to identify a performance metric to move the needle.

Conference 221

Conference Sponsorships Financial Entertainment 221

Endless Events

MAY 27, 2020

So, let’s talk about virtual event sponsorships, shall we? As we all know, sponsorships have been the industry’s holy grail of revenue for years. They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals.

Sponsorships 111

Sponsorships Social Media Speakers Entertainment 111

Smart Meetings

FEBRUARY 8, 2019

I’m guardedly optimistic by the news,” said Christy Lamagna, CMP, CMM, CTSM, founder of Strategic Meetings & Events. “It David Bruce, founder of Meeting Planners Unite and founder and executive director of Alliance of Independent Meeting Professionals, thinks that the merger will have a negative impact on planners.

Sports 212

Sports Entertainment Sponsorships Venues 212

Event Marketer

MARCH 3, 2025

Photos: Courtesy of Sphere Entertainment SOCCER LEGENDS ARE KICKIN IT WITH FANS FOR NO LAYS, NO GAME STUNTS It was a brutal February day for soccer fans who didnt have Lay’s potato chips in their back pocket. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb. Now thats a sphere of influence.

Ecommerce 194

Ecommerce Apparel 2023 Sports 194

Eventmobi

FEBRUARY 23, 2022

Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. If there is a reasonable expectation of privacy, such as in a personal office, closed meeting room, or private residence, live streaming your event without permission is a no-go.

Wireless 448

Wireless Events Social Media Venues 448

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. Whether you’re looking to pivot to virtual events or are redesigning a virtual event sponsorship program, we’re here to help. Virtual Event Sponsorship Value Propositions.

Sponsorships 88

Sponsorships 2020 Trade Shows Event Apps 88

EventMB

AUGUST 23, 2024

Founded in 2008, Legends provides venue planning and project management, premium sales, sponsorship, hospitality, and merchandise services to many sports, entertainment, and attractions brands. The post Legends – ASM Deal Is Done appeared first on Skift Meetings. They include Real Madrid. SoFi Stadium. One World Observatory.

2008 184

2008 Sponsorships Sports Hospitality 184

Eventmobi

APRIL 14, 2020

To help you understand how you can adapt your meeting, conference or trade show to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Internal Meeting. You’re planning….

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Event Marketer

MARCH 27, 2023

His course disciplines include sponsorships, brand management, event facility management, marketing strategy, business ethics, organizational development and, one of his most recent classes, “Experiential Learning for Business.” Companies could create more internships, that’s for sure, especially directly in the event marketing area.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

MARCH 23, 2022

From the art installations, to the touchless tech, to the entertainment to the oh so many opportunities to get a tattoo, here’s a breakdown of how top brands cowboyed up in ATX. Agency: Civic Entertainment Group). Panel programming with industry experts focused on design, wellness, immersive entertainment and the future of work.

2022 340

2022 Entertainment Tech 2001 340

Eventmobi

JANUARY 24, 2019

Developing an event budget is a crucial element when planning your meeting or event. Let’s take a look first at how you can determine what financial success means for your meeting or event before talking in more detail about cash flow. Determine What Financial Success Means For Your Meeting or Event. Entertainment.

Food and Beverage 153

Food and Beverage Meetings Financial Advertising 153

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

Sports 246

Sports Sponsorships Retail Social Media 246

Event Marketer

NOVEMBER 7, 2022

For one, Bravo focused more on meeting demand for tickets and tripled attendance as a result. To boot, BravoCon sponsorships quadrupled for 2022, with 60 booths on-site and nine major sponsor activations for fans to engage with. More From Bravo’s Event Portfolio: How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans.

Sponsorships 264

Sponsorships 2019 2022 Marketing 264

Event Marketer

MAY 2, 2024

For example, malls bring in a product discovery purchasing mindset, sports and entertainment arenas focus on memorable experiences, festivals and concerts attract a younger crowd passionate about music, and state and community fairs are communal events where attendees seek activities that promote bonding and interaction. Think long-term.”

2024 317

2024 Marketing Trade Shows Sponsorships 317

Smart Meetings

JUNE 28, 2024

Catherine Chaulet “Inflation continues to hit the meetings industry hard. MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Event Marketer

DECEMBER 19, 2022

Continuing in Paris, the brand offered a henna station, cookie bar and hot chocolate, followed by an event in Harlem, NY, where musician Dave East hosted a meet-and-greet, and attendees engaged with product customization stations and snagged gift card giveaways. The 10-acre experience, hosted in nine U.S.

Airlines 288

Airlines Sponsorships 2022 Marketing 288

Attendease

JULY 9, 2024

Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Read more : Strategies to Increase Event Sponsorship: How to Get More Sponsors 10 Essential Elements of a Successful Trade Show Planning a successful trade show takes careful planning and preparation.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Read more : Strategies to Increase Event Sponsorship: How to Get More Sponsors 10 Essential Elements of a Successful Trade Show Planning a successful trade show takes careful planning and preparation.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195