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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Here, we explore five ways to do it.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo. We might have some big ideas and concepts, but it all comes together with those small details.”

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Entertainer of the Year: Katherine Bissonnette Redefines Versatility with L’Espionne Russe

Canadian Special Events

Few performers embody the spirit of live entertainment quite like Katherine Bissonnette. Named Entertainer of the Year at the 2025 Canadian Event Awards, the Montreal-based founder of LEspionne Russe Productions is a shapeshifter, a storyteller, and a creative force reshaping the boundaries of performance art in the event industry.

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How Social Media is Impacting Exhibition Stand Designs

Attendease

Social Media has infiltrated every area of modern life and exhibitions are no different. Every one attending or presenting uses social media in some way. One of the benefits of social media for business is its speed: you can test concepts and ideas quickly to see if they work.

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From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences

Event Marketer

.” For influencer engagement, the brand partnered with author, podcast host and academic Scott Galloway and writer and analyst Ed Elson, co-hosts of the Prof G Podcast , who stopped by the mobile studio and competed head-to-head to create content with Adobe Express, which were shared across their social media channels later that week.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

The Bowl deal includes a Snooper Bowl tournament for youth football teams and various entertainment experiences, along with the promise of Snoop Doggs color commentary during the broadcast with his mind on his money and his money on his mind. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch.

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Crafting Compelling Emails to Engage Your Audience Pre-Event

Eventmobi

Plan a Strategic Email Schedule You likely already have a content calendar determining when youll post on social media and otherwise communicate with your audience leading up to your event. Emails in this stage would explain appealing aspects of the event a few months before, such as guest speakers and entertainment.