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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo. We might have some big ideas and concepts, but it all comes together with those small details.”

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Caesars Entertainment Paves the Way to Elevated Experiences with Remastered Tour

Smart Meetings

To learn what meeting professionals value most as the industry emerges in the post-Covid world of gathering, Caesars Entertainment launched its Caesars Entertainment Remastered Tour— showcasing the company’s largest reinvestment year having spent hundreds of millions in 2022 on upgrading their venues across the U.S.

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How Social Media is Impacting Exhibition Stand Designs

Attendease

Social Media has infiltrated every area of modern life and exhibitions are no different. Every one attending or presenting uses social media in some way. One of the benefits of social media for business is its speed: you can test concepts and ideas quickly to see if they work.

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Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom

Event Marketer

He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond. Event Marketer: What have been some standout activation moments for Audible this year?

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

The Bowl deal includes a Snooper Bowl tournament for youth football teams and various entertainment experiences, along with the promise of Snoop Doggs color commentary during the broadcast with his mind on his money and his money on his mind. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch.

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Crafting Compelling Emails to Engage Your Audience Pre-Event

Eventmobi

Plan a Strategic Email Schedule You likely already have a content calendar determining when youll post on social media and otherwise communicate with your audience leading up to your event. Emails in this stage would explain appealing aspects of the event a few months before, such as guest speakers and entertainment.

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Top 10 Birthday Party Mistakes and How to Avoid Them

EventSource

From choosing the perfect theme to arranging entertainment, every detail plays a role in making the event memorable! Maybe the cake shows up in the wrong flavour, the entertainment cancels at the last minute, or you completely forget to check the weather for that outdoor celebration. This can leave you scrambling at the last moment.