Event Marketer

AUGUST 14, 2024

Looking back on past viral entertainment marketing stunts, we round up ideas for creating head-turning experiences that prompt consumers to pull out their phones and ask, “Is this for real?” During May’s Netflix is a Joke Fest, FilmNation Entertainment pushed out teams of “pregnant” brand ambassadors in L.A. Deliciously cheesy.

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Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Monitor social media metrics and adjust your strategy as needed to optimize engagement and reach.

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Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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Attendease

MAY 25, 2022

They provide potential attendees with detailed information about the event while educating and entertaining them along the way. Thanks to social media, online videos have become the most popular form of media by a landslide. Social media has amplified this human tendency, making sharing information effortless.

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Event Marketer

AUGUST 16, 2021

On the heels of several other successful film launches , the brand unleashed a global experiential campaign to promote the new flick and position itself as a home for blockbuster entertainment. And then there were the social media watch parties. The stream then led into a shout-out from Pratt before moving into the watch party.

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Eventmobi

AUGUST 5, 2020

Another great way to get people ramped up is by having some sort of entertainment or celebrity element. It was a unique and unexpected twist to what would have been a pretty typical meeting and it’s also a great way to get some social media buzz going.

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Smart Meetings

MAY 17, 2021

Similarly, reducing ticket prices for events has downstream implications on budgets for speakers, entertainment, lighting, food and beverage, giveaways, and other key elements of the experience. It eventually ends in an impasse or them both giving away gas for free. It is a critical role in making the experience memorable. The Best Speakers.

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Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. The activations are the main focus of a 360-degree marketing campaign that includes digital, social, out of home, paid media and more.

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Event Marketer

JULY 13, 2022

Nearby, brand ambassadors serve up samples from branded food carts, while corn hole games with the message “Get s’more out of summer” and “Makes s’more a bite better,” as well as live entertainment, offer a call to action for consumers to engage for a while. How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight.

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Event Marketer

OCTOBER 5, 2023

shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups. Agency: Redrock Entertainment. 3 took over the Full Service Coffee Co.

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Smart Meetings

MAY 3, 2024

He most recently served as director of sales and marketing for Rosewood Miramar Beach where he launched new resort programming and implemented marketing strategies that saw a positive year-over-year increase in media impressions and social media engagement.

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Event Marketer

FEBRUARY 7, 2022

Attendees also enjoyed refreshments, live music and entertainment and five Instagram-worthy photo opportunities featuring Black-owned local businesses across various industries: EDEN BodyWorks hair and body products company, Harlem Candle Company, Harlem Chocolate Factory and Mented Cosmetics.

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Quickmobile

NOVEMBER 7, 2017

Things that entertain us Millennials (think Starbucks, avocados, pumpkin patch photo shoots), may not interest Gen Xers — and that’s ok. Encourage social media. In keeping with our mobile first theme, it’s a good idea to incorporate social media at your event. Yes, I know.

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Event Marketer

FEBRUARY 5, 2024

A branded LOVE area lets visitors create their own messages using magnetic letters on whiteboards and take selfies for social media. “Our search for fun and adventure doesn’t hibernate during the winter,” says Subaru senior vp-marketing Alan Bethke. Visitors can rearrange magnets on a “LOVE” sign.

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Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. What are you most looking forward to in 2024?

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Attendease

DECEMBER 12, 2019

They provide potential attendees with detailed information about the event, educating and entertaining them on the way. Social media has amplified this human tendency by making information sharing so easy. Here are some other ways to use social media to generate more buzz for your event.

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Event Marketer

JUNE 1, 2022

When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. More Entertainment Partnerships to Explore: HBO Max Offers Three Insights on Mastering Modern Brand Partnerships.

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EventSource

AUGUST 13, 2021

In the age of social media, it can be tempting to post everything in real-time, but we suggest taking a minute to tell the really important people in person so that they don’t feel blindsided by seeing your happy news on their insta feed. You May Also Be Interested In 5 Steps to Take After You Get Engaged!

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Eventmobi

MAY 18, 2020

Evaluating Social Media: Making a new plan overall – evaluating what has worked and what has not What do we want to say to clients in the new normal? I have updated all my social media platforms and other platforms my business is associated with. ” Daniel Davisson, Davisson Entertainment, Phoenix, AZ.

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Event Marketer

OCTOBER 4, 2022

“Our main objective always with any event that we are mounting is to drive consumer awareness, which ultimately translates to viewership,” says Jill Hudson, svp-publicity at FOX Entertainment. Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”. “We

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Smart Meetings

JULY 12, 2022

As the entertainment capital of the world, Las Vegas never lacks in new developments. Next door, Plaza Hotel & Casino is opening downtown Vegas’ first smoke-free, social media-friendly gaming room. Caesars Entertainment has started the renovation and rebranding of Bally’s Las Vegas Hotel & Casino.

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GEVME

NOVEMBER 25, 2021

Online Festivals – Compared to webinars, online festivals tend to be more entertaining and interactive with all sorts of performances. Virtual events can serve many other purposes—be it educational, business-driven or entertainment. What are some good virtual event ideas? Check out more online event ideas here.

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Event Marketer

AUGUST 22, 2024

Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social. Plus, the brand brought in popular, social media-savvy dermatologists, like Dr. Portela, who has 2.4 The first three stops on the tour clocked 3,000 attendees and 10,200 overall engagements.

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Eventmobi

APRIL 14, 2020

Social Media Dashboard • Monitor social media posts and track social account data • Identify and understand the impact of event influencers • Embed a live social media wall in your event marketing website and virtual event space EventMobi Virtual Event Space and GoLive!

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Smart Meetings

FEBRUARY 11, 2022

VR is not just for entertainment,” said Schoeneberger excitedly. VR event design features can entertain reception guests while reinforcing topics covered during the event. The entertainment aspect “breaks up the monotony” of meetings, as each VR-involved presentation and performance is uniquely transportive.

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Event Marketer

JANUARY 24, 2022

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. In addition, considering the nature of the pop-up, audio-centric activations were an important part of the experience.

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Event Marketer

DECEMBER 12, 2024

He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond. Event Marketer: What have been some standout activation moments for Audible this year?

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Velvet Chainsaw

JANUARY 10, 2019

It is not about removing technology, smart phones and social media from events. Sometimes those diversions even feel entertaining, satisfying and amusing. This is their core—their essence—for existence. Applying essentialism to conferences, is not about going back to some better time in the past.

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Event Marketer

SEPTEMBER 9, 2024

Last week, the network debuted its “Transcontinental Tailgate,” a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch.

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Eventmobi

FEBRUARY 23, 2022

Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. So do your due diligence and add another arm’s length to your social media reach. It’s also unedited, unplanned, and unprocessed content being broadcasted live.

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Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

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Event Marketer

MARCH 27, 2023

We wanted to capture the timely AI conversation and transport fans into the in-world experience of tech and entertainment. Agency: Civic Entertainment Group; concept and scripting: Ralph Creative; pr: Civic Entertainment Group PR. Davis” for a photo in front of the exterminator van from the show.

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Event Marketer

DECEMBER 13, 2022

Attendees were encouraged to come in costume (“imagine what you or your favorite NFT would look like in the world of the Horde”) for a spooky Halloween-themed night filled with live music and entertainment in both the real world and the metaverse. These collections and the brands that are born around them have highly engaged audiences.

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Event Marketer

DECEMBER 23, 2024

The Bowl deal includes a Snooper Bowl tournament for youth football teams and various entertainment experiences, along with the promise of Snoop Doggs color commentary during the broadcast with his mind on his money and his money on his mind. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch.

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Eventmobi

JANUARY 7, 2025

Plan a Strategic Email Schedule You likely already have a content calendar determining when youll post on social media and otherwise communicate with your audience leading up to your event. Emails in this stage would explain appealing aspects of the event a few months before, such as guest speakers and entertainment.

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Event Marketer

JANUARY 20, 2022

More From Intel’s Event Portfolio: CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes. The brand also conducted virtual customer meetings from inside the space as well, what the team calls “front-row experience” meetings, where technical demos take place at the start—all led by Intel employees.

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