Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

Sponsorships 278

Sponsorships Advertising 2017 Conference 278

Eventmobi

MARCH 19, 2025

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

Financial 195

Financial Management Sponsorships Advertising 195

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

OCTOBER 30, 2024

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

Marketing 289

Marketing Entertainment 2024 Sponsorships 289

Event Marketer

DECEMBER 11, 2023

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs. Oh, and it was a hybrid tailgate.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

NOVEMBER 25, 2024

Are you not entertained? The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co. Our favorite part?

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Event Marketer

DECEMBER 17, 2024

EM: Why is your sponsorship strategy focused on creating family-friendly experiences? When we started it was just us and a little stage and a couple of acts, and it really turned into a place that families come to as part of their summer rituals. And I would say same thing for Austin’s City Limits and Austin Kiddie Limits.

Food and Beverage 279

Food and Beverage Marketing Sponsorships Transportation 279

GEVME

JULY 2, 2018

From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. What is an event sponsorship package?

Sponsorships 200

Sponsorships Tech Hospitality Conference 200

Event Marketer

OCTOBER 31, 2024

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo. We might have some big ideas and concepts, but it all comes together with those small details.”

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Event Marketer

DECEMBER 2, 2024

So either they are fans themselves, they have an entertainment lens or they’re outdoor enthusiasts. “The influencers allowed us to reach audiences that we maybe don’t reach through our core channels, and then obviously their channels help us spread the word of mouth,” says Parker. It almost became like a [summer] camp experience.”

Sponsorships 278

Sponsorships Sports Events Entertainment 278

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Entertainment and games.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

APRIL 8, 2024

OATLY IS REALLY MILKING ITS BASEBALL SPONSORSHIP How’s this for sponsorship ingenuity: Oat milk brand Oatly is leveraging its multiyear Minor League Baseball (MiLB) partnership this season to create the league’s “121 st team,” the Malmö Oat Milkers (a nod to its home city of Malmö, Sweden). Beat that, Chicago pizzerias.

Sponsorships 306

Sponsorships Entertainment Contracts Consulting 306

Event Marketer

DECEMBER 12, 2024

And when we look at something like Sundance, which is really a premier cultural event that happens every year and attracts the entertainment industry and die-hard storytellers, it just felt like a natural place for us to be.

2025 263

2025 Entertainment Social Media Marketing 263

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Velvet Chainsaw

FEBRUARY 16, 2022

Smart organizations have enlisted the help of their top sponsors to use engagement to best activate their sponsorship. Entertainment options or a photo wall to capture and share conference memories are also popular inclusions. Engaging activities include opportunities for the attendee to create, do, or get something.

Conference 487

Conference 2022 Sponsorships Tech 487

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 321

2015 Sponsorships Sports Entertainment 321

Event Marketer

MARCH 28, 2025

Grab a seat in our session theaters in the Hall of Ideas to explore topics like better budgeting, data-backed personalization, trade show exhibits of the future, tools are transforming experience design, sports sponsorship power plays, event security, and a whole lot more.

2025 165

2025 Trade Shows Sponsorships Marketing 165

Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships. Another highlight of the sponsorship was a photo activation based on the series’ key art. launched in 2014 and has seen steady growth since. “As

Sponsorships 352

Sponsorships 2014 Social Media 2021 352

Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Virtual Event Sponsorship Ideas: Conclusion.

Sponsorships 140

Sponsorships Event Apps Events Speakers 140

Event Marketer

MARCH 20, 2025

Local bands, djs and musicians from around the world came in to entertain attendees while they enjoyed shrimp po boys, shrimp street tacos and shrimp bites with signature dips and sauces from Austins The Peached Tortilla, which, of course, used Gortons Shrimp in the dishes.

2025 260

2025 Entertainment Marketing Event Marketing 260

Event Farm

APRIL 11, 2017

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. If you’re hoping to fully leverage your conference sponsorship to drive lead generation and. pipeline acceleration , your marketing and sales teams will need to be.

Sponsorships 159

Sponsorships Conference Marketing Event Marketing 159

Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled). There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.

Sponsorships 130

Sponsorships Sports Insurance Entertainment 130

Event Marketer

APRIL 18, 2022

“We use collaborations to strengthen Audible’s reputation as the home for premium audio storytelling,” says Katja Lindemann, director of brand activations and sponsorships at Audible. “By Agency : Civic Entertainment Group.

Sponsorships 334

Sponsorships 2022 Entertainment Speakers 334

Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. We didn’t want this to be a passive partnership.

Hospitality 327

Hospitality Sponsorships 2021 Entertainment 327

Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023?

Entertainment 130

Entertainment 2023 Sponsorships Sports 130

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. In the entertainment room, they were encouraged to get a feel for the space by sitting on the couch. The “real estate agent” even handed them bowls of popcorn.

Sports 289

Sports Sponsorships Food and Beverage Apparel 289

Event Marketer

JANUARY 19, 2024

This year, Adobe is standing up that sponsorship with its first-ever owned space in Park City, UT, dubbed Adobe on Main, which is open this weekend, Jan. Ahead of the opening of Sundance Film Festival on Jan. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 321

Sponsorships Entertainment Sports Marketing 321

Showclix

MARCH 28, 2023

Festival season is upon us, bringing with it all the food, fun, and entertainment we’ve come to know and love! While ticket sales will most likely make up the bulk of your event’s revenue, many festivals also rely on sponsorships to help them succeed.

Sponsorships 97

Sponsorships Food and Beverage Social Media Entertainment 97

Event Marketer

MARCH 24, 2025

Company News Wasserman has announced the unification of all creative services under one global group, which includes Laundry Service, Cycle and CSM Sport & Entertainment. The agency will “offer a comprehensive suite of services, including event management, sponsorship marketing, and corporate consulting.”

Consulting 130

Consulting 2025 Sports 2016 130

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

Sponsorships 325

Sponsorships Apparel Entertainment Transportation 325

Endless Events

MAY 27, 2020

So, let’s talk about virtual event sponsorships, shall we? As we all know, sponsorships have been the industry’s holy grail of revenue for years. They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals.

Sponsorships 111

Sponsorships Social Media Speakers Entertainment 111

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Replays of classic Wimbledon matches helped entertain attendees during the day, along with surprise musical performances, like headliner Mel C of the Spice Girls on Saturday. broadcast audience.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

FEBRUARY 6, 2023

Both venues were packed with day-to-night programming and live entertainment. As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Agency: Civic Entertainment Group.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246