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Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy

Event Marketer

Coca-Cola Southwest Beverages partnered with the corporate sponsorship team to create a race-themed environment that engaged fans from around the world with the iconic brand. Talks Miami Grand Prix, Hydration Inspiration The post Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy appeared first on Event Marketer.

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How Verizon’s First Super Bowl FanFest is Going Beyond NOLA

Event Marketer

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. Verizon customers can score tickets to FanFest on a first-come, first-served basis on a microsite and bring a select number of guests.

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5 Financial Management Tips for Association Event Organizers

Eventmobi

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

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Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events

Event Marketer

Agency: CNC Agency) A Venue Partner Suited to the Experience CBS hosted both of its overnight events in partnership with AutoCamp, a hotel company that provides Airstream trailers for rent around popular recreational areas and national parks. “The The first season of the show was aired throughout the trip to the venue.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo. We might have some big ideas and concepts, but it all comes together with those small details.”

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

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How to Create Sponsorship Levels & Lock in Sponsors [Examples!] 

Eventmobi

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.