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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo. We might have some big ideas and concepts, but it all comes together with those small details.”

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Butlin’s Elevates Conference & Events Experience with Revamped Menus and New PLAYXPERIENCE Facility

Prestige Events Magazine

The full menu is also available with exclusive hire, providing more variety and choice, and clients can even add a DJ to the setting for a seamless transition into post-dinner entertainment. Butlin’s is also leading the way in experiential dining, where food isn’t just something to eat but an experience in itself.

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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Pro Tip: Enlist Authentic Talent Entertainment is essential to night markets, as is enlisting talent that speaks to the multicultural aspect of the events. 11, the brands transformed L.A.’s

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2024 Industry Faves: Leading Organizations Share their Favorite Event Tech and Venues

Event Marketer

From the best event tech, to the coolest venues, to the most exciting host cities, to sustainability partners, measurement partners and even best places to work—the event industry is vast and changing quickly. Fave Event Tech: The most essential, game-changing technologies of 2024 and 2025.

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New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. VR is not just for entertainment,” said Schoeneberger excitedly. But what does it take to access VR tech?

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The Brief: Cosmic Luggage and $0 Days

Event Marketer

Are you not entertained? Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward. The installation wasn’t exclusive to talent and VIPs; it’s open to the public through the end of the month.