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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. In response to the changing needs, the company is combining entertainment areas, work environments and food zones to round out experiential offers of convention centers.

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Three New Resources to Make Your Trade Show Program Greener

Event Marketer

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

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Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience

Event Marketer

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Cast Study: How Instacart Leveled Up Booth Engagement with Gamification

Event Marketer

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences. Anna Huddleston Photo) Sustainability was also a key part of this project.

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Q4: Event Industry People Moves, News, and Deals

Event Marketer

Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Acquisitions & Mergers TentCraft, a manufacturer of American-made custom tents and structures for the outdoor event industry, has acquired full-service trade show booth builder World Class Displays.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

EDPA will have additional presence across Event Marketers Exhibit Strategies content online, in field reports from top trade shows, and in additional community conversations and events to be announced. Expanded trade show-specific data will be presented at an exclusive main session at EDPA Access 2025. EventTrack + EDPA.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!