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Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. In response to the changing needs, the company is combining entertainment areas, work environments and food zones to round out experiential offers of convention centers.
As companies get serious about reaching the 2050 Net Zero goals, tradeshow industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in tradeshow exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.
At Groceryshop , a tradeshow for grocery and consumer packaged goods that took place Oct. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences. Anna Huddleston Photo) Sustainability was also a key part of this project.
Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Acquisitions & Mergers TentCraft, a manufacturer of American-made custom tents and structures for the outdoor event industry, has acquired full-service tradeshow booth builder World Class Displays.
EDPA will have additional presence across Event Marketers Exhibit Strategies content online, in field reports from top tradeshows, and in additional community conversations and events to be announced. Expanded tradeshow-specific data will be presented at an exclusive main session at EDPA Access 2025. EventTrack + EDPA.
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
At Floridas Surf Expo, a watersports, beach and resort lifestyle tradeshow, several exhibitors displayed their wares via mini, in-booth fashion runways and live models. FLORALS AND FOLIAGE Whether a corporate tradeshow or consumer pop-up, greenery and florals are staple of experience design, and theyre not going away any time soon.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
Do you know how to plan a tradeshow? Use our guide to tradeshow planning and achieve memorable exhibitions that are organised in a highly successful way. About tradeshows & exhibitions. Tradeshows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.
Are you not entertained? Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s tradeshow presence moving forward. The feat was the product of 25,000 people hours put in by more than 100 workers across five weeks of fabrication.
It’s next-level entertainment,” she says. “We’ve So we use it in a lot of our tradeshows, because you definitely get the appeal of people want to come and be part of it and take the picture and show their kids.” How do we get them to come back? So we’re always looking for those ways.” Guest line up for it.
Content Just For You Whether youre a brand-side marketer, tradeshow exhibitor, agency leader, conference planner, experience designer or logistics specialist, EMS has content designed just for you. You can search by keywords and add sessions and experiences to your personalized agenda in the EMS app.
And they assume that when attendees are not in sessions, we should ply them with food and drink and entertainment. Far more space is devoted to entertainment and food and beverage. The traditional bread and butter of a meeting planner’s job. Yes, all these logistical considerations are important and need to be done well!
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a tradeshow for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. For indie gaming publishers reliant on tradeshows, contingency plans are critical.
Entertainment One of the distinguishing elements of the design was a half-court basketball area for Boost as well as two football zones. Boost brought in some of their sponsored players, and hosted tournaments and other games throughout the show, in addition to meet and greets and autographic signing.
Tradeshows provide a place for industry leaders and businesses to share ideas as well as view the latest technology, products, and services. Planning a tradeshow and ensuring the selection of a premier venue , however, can be a daunting task. TradeShow Activities. Audience Considerations.
More Exhibit Activation Ideas: EMS 2024: Five Takeaways for TradeShow Exhibit Experiences Six Exhibit Engagement Trends from NAB Show 2024 Photo Ops “All Blippies are real Blippies,” said the rep at the stand of Moonbug Entertainment, where attendees could get their photos taken with many of the brand’s beloved characters.
Culture events and entertainmentshows reflect society and serve as powerful tools for fostering cohesion, artistic expression, and economic development. In this blog, we will explore the transformation of culture and entertainment events , highlight the most relevant trends, and analyse how technology is shaping their future.
Panasonic interviewed and enlisted entertainment and business luminaries to join the stage, and then told the stories of everyday people from around the world who are positively impacted by things like green energy innovation, which Panasonic is focused on. Let the stories do the heavy lifting.
Trending: Five Coffee Bar Strategies for TradeShow Exhibits Walking past the department store-style product displays and through a “vibrant vibes” tunnel, attendees found themselves in an explosion of style in a kitchen by CAFÉ in partnership with the interior designer Isabel Ladd.
And one of the points we stressed was the importance of entertainment. The world is always starving for entertainment, and remote attendees are not an exception to this rule! Plus, with hybrid on an almost certain path to become the norm, it becomes crucial to learn the ropes of entertainment in this new world. Making It Fun.
million convention attendees were hosted in Vegas since the return of tradeshows in June 2021. Massari continued: “Over the last 12 months, Caesars Entertainment has proudly hosted many conferences at CAESARS FORUM, including PCMA Convening Leaders, Meeting Professionals International’s World Education Congress and Cvent Connect.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. It’s up to trade-show organizers to keep that spark alive.
Many in Southern Nevada saw the return to higher leisure occupancy levels as practice for when conventions re-open the tradeshow doors this month. The SEMA Car show is usually one of the largest to visit the city each year. MGM is, at its heart, an entertainment company. “We Conventioneers Return. Proven Safe.
Jaki Baskow, CEO and owner of Las Vegas Speakers Bureau , specializes in helping planners create memorable experiences with world-renowned speakers , entertainers and businesses. Virtual speakers add pizazz to online meetings , conferences, events and tradeshows and it is not necessary to hire them for an hour-long keynote.
By holding corporate events, organisations usually aim at entertaining or rewarding their staff, launching new products, establishing partnerships, and more. Tradeshows. By attending an international or local tradeshow, corporations can boost their revenues through the generation of promising business connections.
Among insights, Aaron Conk, senior merchandising and tradeshow manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
Best Entertainment Activation. Agencies: Entertainment 3Sixty, Revolution Marketing, Bombshell Productions. Best TradeShow Activation. Agencies: Entertainment 3Sixty, Revolution Marketing, Bombshell Productions. Agencies: G7 Entertainment Marketing, George P. Agencies: G7 Entertainment Marketing, George P.
Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ.
The grand opening of YOTEL Geneva Lake also brings the brand’s first-of-its-kind dining and entertainment hub, HVGGE Place. HVGGE Place is a Nordic-inspired space for dining and entertainment, named after the Danish term “hygge,” which signifies celebrating life’s small joys. It spans over 21,500 sq.
He previously served as vice president of venue management and entertainment operations for Caesars Entertainment Las Vegas. Garcia will work to further elevate the company’s reputation as a leader in the experiential event and entertainment industry. million-square-foot waterfront property.
The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service.
Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? Inside, the exhibit felt elegant and elevated, with thoughtful sendoffs to the company’s major IPs. Kong, not quite life-sized, also didn’t go unnoticed.
or clients (tradeshows, charity events, etc.). Here are the main reasons why corporations put so much effort into planning and executing corporate events, along with the types of events they usually correspond with: Raise brand/product awareness (tradeshows, conferences, product launches). Tradeshow.
Many professionals attend two or more conventions, or tradeshows, a year in various locations throughout the United States and the world. Read More : Take Me Out to the Ball Game Sponsor a talent show. You can also sync the times so everyone starts and ends their sessions together. Allow the family to attend social events.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a tradeshow, but really like an experience. Guests enjoyed an advance look at the interactive fan experience, entertainment, light bites and cocktails.
Read More: What to Expect at Cvent Connect in San Antonio Attendees experienced the culture with a “Neon Rodeo” at Smoke Skybar, indoor-outdoor venue featuring BBQ, beer and live music, and Lone Star Jam at The Espee live entertainment venue a block from San Antonio’s Pearl restaurant and brewery district.
Smart Meetings walked the tradeshow floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. This is stimulation overload,” she said, indicating the tradeshow floor around her. “By
Online TradeShows and Exhibitions – The equivalent of traditional tradeshows that can incorporate webinars, virtual demos and virtual booths etc. Online Festivals – Compared to webinars, online festivals tend to be more entertaining and interactive with all sorts of performances.
Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. We did about 200-plus tradeshows a year. But the marketing insights it gained are invaluable. Panasonic is a hundred-year-old company.
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