Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.

2025 147

2025 Social Media Event Marketing Event Apps 147

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

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Event Marketing Marketing Social Media Events 159

GEVME

APRIL 16, 2019

Event management is an integral part of event organisation. After you plan events, you also need to promote them. That’s where event marketing comes in. What is event marketing. Event marketing is one of the best ways to build brand awareness for your event.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Eventmobi

SEPTEMBER 12, 2018

I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Event apps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.

Event Management 150

Event Management Management Event Apps Negotiating 150

Eventmobi

SEPTEMBER 12, 2018

I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Event apps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.

Event Management 150

Event Management Management Event Apps Negotiating 150

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Guidebook

DECEMBER 19, 2024

For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.

Event Planning 78

Event Planning Event Apps 2025 Tech 78

Eventmobi

NOVEMBER 12, 2018

And w hile all of this choice is good, it also (unfortunately) makes it harder for event planners to wade through all the options and select the right event management software needed for their business. Assessing Which Event Management Features You Need. The Top Event Management Platform Features.

Event Management 150

Event Management Management Event Apps Technology 150

SpotMe Blog

JUNE 28, 2023

Not only will they simplify event processes and increase productivity with Swoogo, but they’ll also engage their audiences at scale with SpotMe’s fully customizable mobile event app, all at the same time.” – says Olivier Aubert , Business Development and Partnerships Director at SpotMe.

Event Management 147

Event Management Management Event Apps 2015 147

Eventmobi

SEPTEMBER 27, 2018

Before you begin to evaluate whether your organization should use event management software, it’s important to know what this technology does. What is Event Management Software? Event Management Software is any tool designed to help event planners manage multiple event technologies from a single platform or backend.

Event Management 150

Event Management Management Negotiating Event Technology 150

Planning Pod

AUGUST 5, 2020

While planning killer events is becoming increasingly more difficult and complicated, plenty of new tools are constantly arriving in the event management market that can keep you on track and make your working life less chaotic. But how do you know which apps are right for you? Integratable calendar app.

Event Management 160

Event Management Management Social Media Event Planning 160

Attendease

JANUARY 17, 2020

Here is a comprehensive guide for event professionals as they gear up for what could be the busiest year of their lives. Planning the Event. Event managers must set a clear schedule prioritizing each step of the event. Event Management Software. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Attendease

OCTOBER 2, 2019

While technology can help simplify the event management process, having isolated tools that don’t communicate between each other can make the work more difficult, instead of helping. Before your event. PROJECT MANAGEMENT. Event management is not a one-person job. EVENT MANAGEMENT.

Event Management 170

Event Management Technology Management Social Media 170

Attendease

JUNE 20, 2023

But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use. Guarantee the success of your event email marketing campaign by first segmenting your lists.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

SpotMe Blog

APRIL 28, 2022

To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. With the landscape of future events changing rapidly, hybrid event management companies are ensuring organizations keep pace with innovative designs and futuristic event strategies. Caledonia, WI.

2022 147

2022 Event Management Management Social Media 147

Planning Pod

JULY 25, 2019

Summary: Learn about what event management software tools to look for. Evaluate features and read reviews of the top event planning apps. What is event management software? What are the benefits of event management software? Oh, and no more lost files or emails. Automation of processes.

Event Management 112

Event Management Management 2019 Social Media 112

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event.

Event Apps 279

Event Apps Global Events Tech Conference 279

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Attendease

DECEMBER 23, 2019

What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. A lot in fact!

2020 243

2020 Event Apps Social Media Travel 243

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Guidebook

JANUARY 3, 2025

However, according to the State of Event Marketing 2024 report, 78.5% of event organizers are seeing higher costs compared to previous years. As a result, cost management has become more important than ever. integrate with event apps access powerful data insights. This allows them to: reduce admin tasks.

2025 78

2025 Technology Event Apps Tech 78

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

Eventsforce

FEBRUARY 25, 2020

Event apps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using event apps. How to Choose a Mobile Event App. Tech-savvy delegates expect them.

Event Apps 117

Event Apps Technology Events 2018 117

SpotMe Blog

OCTOBER 27, 2022

“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Event marketers have realized this.

Corporate Events 246

Corporate Events 2023 Event Apps Event Tech 246

e2m.live

MAY 20, 2020

However, to give up on events altogether is clearly not an option. Event managers are looking for reliable, scalable solutions to host virtual events. However, are they enough, or do they need a dedicated Virtual Event platform? Virtual Event Apps Scale Up. Virtual Event Apps are Far More Interactive.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

Prestige Events Magazine

AUGUST 2, 2023

In today’s world, where environmental concerns are at the forefront of global discussions, event organizers are increasingly embracing sustainable event management to host eco-friendly and socially responsible events. Transparent reporting to stakeholders demonstrates the commitment to sustainable event management.

Sustainability 130

Sustainability Event Management Management Social Media 130

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.

Event Management 112

Event Management Management Event Apps Event Technology 112

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

2023 130

2023 Event Management Marketing Management 130

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Bizzabo

JUNE 4, 2018

Whether you just Googled this exact question or were emailed this article as part of our blog newsletter , event organizers are asking this question more and more. In the old days, a typical event planner could employ more than seven different tools to run a single event. 5 Criteria for Exceptional Event Management Software: 1.

Event Management 93

Event Management Management Event Apps Events 93

Eventtia

OCTOBER 30, 2024

In 2024, the need for comprehensive and feature-rich event management platforms continues to rise within the event management industry. We recommend conducting your own thorough research before selecting the best event management software for your needs. Why Look for Eventdrive Competitors?

2024 62

2024 Event Apps Retail Event Management 62

Eventmobi

JULY 19, 2022

Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi?

Event Apps 195

Event Apps Healthcare Speakers Conference 195