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Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
Eventmanagement is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of eventmanagement, practical strategies, and the latest technology solutions shaping the future of events.
As we venture into 2025, the eventmanagement landscape in the UK is evolving at an unprecedented pace. Driven by technological advancements, shifting attendee expectations, and an increased focus on sustainability, the way events are planned, executed, and experienced is undergoing a major transformation.
However, in an age where almost everything can be simplified with technology, an eventapp plays a crucial role in changing the landscape of event planning and management. It is predicted that the eventapp market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.
However, in an age where almost everything can be simplified with technology, an eventapp plays a crucial role in changing the landscape of event planning and management. It is predicted that the eventapp market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.
Events are brilliant tools to enforce your company’s brand as an employer. Eventmanagement calls for it. How to pick the right eventmanagement KPI? Why is it crucial to set KPI eventmanagement system for a brand manager? You as an employer branding manager also should be interested in them.
Hotel sales, banquet and private eventmanagers know what it’s like to work under pressure. Whether they’re responding to new prospects, following up with them for contract signatures or chasing down clients for payments or vital input for their event, there is rarely any free time in their schedule.
We caught up with a few of our friends in the event world to ask them what their top takeaways have been, and the event planning tips they are leaning on for successful eventmanagement this year and years to come. . ” – Rhian Berry, Marketing and EventsManager at EventMind.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Tease the event on social media.
An illustrative example is Metaverse Fashion Week 2023 a virtual event featuring major fashion brandswhich attracted only around 26,000 attendees in total, a 76% drop from the previous edition (which had 108,000). Even the most popular metaverse platformsvalued at billions of dollarsonly attract a few hundred daily active users.
But in our many years of planning events (and helping thousands of other eventmanagers plan theirs through our eventmanagement software ), we have found that those three qualities – focus, preparation, diligence – are necessary traits in event organizers and team members if you are going to come close to planning a killer event.
Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person. For eventgoers with such an inclination, it’s usually about mingling eye to eye, networking “the old-fashioned way,” and traveling to and exploring a new city or country. And we can’t blame them.
Every day, there are massive events happening around the world where thousands of people are making memories like these,” continued West. “I I feel so proud that our eventapp product is being used to connect people to these memorable experiences.” We ended the day with several sun salutations in a private sunset yoga class.
Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. This can be done both through digital branding (event websites, eventapps, event email marketing) and through onsite branding (event booth, swag, cupcakes). EventApps.
Whether it’s through email marketing , social media, web portals, mobile apps or in-person events, these solutions help you connect with HCPs in a coordinated fashion. Or are you looking for a specialized provider to handle just one aspect, like eventmanagement or advocacy consulting? That’s where SpotMe can help.
Think about the Official Ralph Lauren 4D Holographic Water Projection , a virtual fashion show with holograms in New York City’s Central Park. Fully immersive experiences that captivate the audience have become the norm for the fashion industry, where frequent innovations give event planners a lot to learn. Keep it simple.
They credit the success from their second attempt at this event to a more conscious effort to organize and streamline their event strategy. Eventmanagement software can help you do the same. Fashion Show. The YWCA of Metropolitan Chicago made a splash with this fundraiser event staple. Museum Crawl.
While it is imperative to make them appealing, engaging, and easy to navigate, an event website offers far more value than just a pretty screen to look at. With a proper design hosted on the right eventmanagement platform, event websites provide a great opportunity to serve up tons of benefits for both you and your attendees.
In this case, organizers chose to make the community exclusive to event registrants, meaning that only those that had signed up for the event could access and communicate with fellow attendees. Your eventmanagement software should make it easy to implement such an online platform. Mobile Personal Schedule. Conclusion.
Social event seasonality – it depends on the local social calendar, current trends and fashion. If I had to pick the one factor that affects event industry the most, it would be definitely the geographical location of the event. Seasonality is one of the key factors that determine the form of the event.
Charity events. Charity events invite attendees to help raise funds for a particular good cause. They can be organized in nearly any fashion, such as a gala, competition, auction, marathon, or concert. Hosting a fundraising event can help your company attach its name to a charitable cause and generate a positive brand image.
They are one of the most, if not the most, crucial sources of revenue for your event. Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. Sponsor speakers are to be promoted like you would promote the social handles of all those performing key roles in the event.
Key Takeaways: Use advanced technology (like an eventapp ) to create and execute your fundraiser. Offer multiple locations so participants in various parts of the world can join the event. Create an event that is as unique as your organization. Key Takeaways: Events with silly activities are usually the most fun.
Press release: Send press releases about your event to media outlets. These official statements let local reporters and journalists know the details of your event, should they decide to cover it. Word of mouth: Word of mouth may be old-fashioned, but it works. Stay Organized With an Event Schedule. Speaker management.
Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth eventmanagement we have curated a list with 97 best industry keynote speakers by industry. Over 200,000 event professionals downloaded his books.
Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth eventmanagement we have curated a list with 97 best industry keynote speakers by industry. Over 200,000 event professionals downloaded his books.
Event marketing is the activity of promoting an event and involves the coordination of market analysis/research, product development, tactical planning, tactical execution and measurement. potential attendees), distribution channels and pricing for the event. Event hashtag usage. Post-event attendee satisfaction surveys.
Event marketing is the activity of promoting an event and involves the coordination of market analysis/research, product development, tactical planning, tactical execution and measurement. potential attendees), distribution channels and pricing for the event. EventManagement Software +Registrations.
If you have an eventapp, make sure you jump on the opportunity to collect feedback from guests while they’re already engaging with you on their devices. You can do so by creating in-app surveys asking guests multiple choice questions that they can quickly tap through rather than writing out answers. Live Audience Feedback.
As mentioned in my article Technology and the Future of Events, if you are not using and embracing technology at your events right now then you are not current and attendees will take notice – but not in a good way. They integrate music, art and fashion into an immersive and unique cultural experience for guests.
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