Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventmobi

DECEMBER 13, 2018

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Image source: Event MB.

Event Apps 150

Event Apps Speakers Social Media Events 150

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

GEVME

APRIL 16, 2019

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Eventmobi

MAY 29, 2018

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. Event App Adoption. The Event App Promotional Video.

Event Apps 152

Event Apps Advertising Events Marketing 152

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

2025 147

2025 Social Media Event Marketing Event Apps 147

Event Marketer

FEBRUARY 26, 2025

The casual meetups were guided by members of the eTail Advisory Board, who spoke to the group about what to expect and how to take advantage of the event. LEAN ON THE EVENT APP Mobile event apps are another avenue for communicating with first-timers and ensuring theyre equipped for various aspects of the show.

Conference 243

Conference 2024 Food and Beverage Event Apps 243

GEVME

JANUARY 21, 2019

To provide a smooth experience for attendees, event planners might consider creating mobile versions of event web pages and adding push notification campaigns to their event marketing plan. To convince you that an event mobile app is a must have in 2019, we have prepared some key facts to support it.

Event Apps 136

Event Apps 2019 Events Event Marketing 136

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Guidebook

DECEMBER 19, 2024

For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.

Event Planning 78

Event Planning Event Apps 2025 Tech 78

Eventsforce

FEBRUARY 25, 2020

Event apps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using event apps. How to Choose a Mobile Event App. Tech-savvy delegates expect them.

Event Apps 117

Event Apps Technology Events 2018 117

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Guidebook

JANUARY 3, 2025

However, according to the State of Event Marketing 2024 report, 78.5% of event organizers are seeing higher costs compared to previous years. integrate with event apps access powerful data insights. As a result, cost management has become more important than ever. This allows them to: reduce admin tasks.

2025 78

2025 Technology Event Apps Tech 78

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Event Marketer

MARCH 24, 2025

As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. The post Turnkey Sustainability appeared first on Event Marketer. Catch up on all of this years weekly trends here.

Sustainability 130

Sustainability Trade Shows Marketing Event Apps 130

Event Marketer

MAY 16, 2022

Signage and exhibit materials have historically been responsible for a significant amount of event waste, but the tides are turning as brands take a harder look at their ecological impact. Some are also reducing their event signage overall, opting for quality over quantity without compromising attendees’ ability to navigate the experience.

Sustainability 362

Sustainability Transportation Trade Shows Event Apps 362

e2m.live

MAY 20, 2020

Let’s go through the major reasons why we believe that event managers need dedicated Virtual Event apps, or they’ll be selling their events short. Virtual Event Apps Scale Up. A virtual event app platform, on the other hand, can be used for events with large (virtual) footfalls.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

SpotMe Blog

OCTOBER 27, 2022

“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Event marketers have realized this.

Corporate Events 246

Corporate Events 2023 Event Apps Sustainability 246

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Virtual Event Engagement. Forrester , 2021 ).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

FEBRUARY 2, 2024

“I think as event planners, you’re always trying to improve upon your last event. And there are so many different technologies that are coming out that are new just even for event planners, like different event apps or name badges,” Gorlick says.

Event Apps 279

Event Apps Global Events Tech Conference 279

Attendease

JUNE 20, 2023

Modern corporate event technology allows you to quickly publish a beautifully-designed event landing page and change details in real-time as your event evolves. So, even if you’re still pinning down sessions and confirming speakers, you are set up to capture attendee interest and begin your pre-event marketing efforts.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.

Tech 78

Tech 2030 Technology 2025 78

Event Industry News

OCTOBER 11, 2024

As smartphones have become ubiquitous in our day-to-day life, it makes sense that event organizers would want to capitalize on their attendees’ usage.

Technology 111

Technology Event Apps Events Event Tech 111

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Attendease

DECEMBER 23, 2019

In a recent event marketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face event marketing more valuable to their business as opposed to other marketing channels. Use customized event apps to ‘gamify’ your event.

2020 243

2020 Event Apps Social Media Travel 243

Event Marketer

FEBRUARY 9, 2022

A small HBCU (historically Black college or university) “Road to Summit” event helped connect students who wanted to participate in the event remotely from campus. In addition, fans could access the Summit content through the Revolt app and watch select clips on YouTube.

Financial 336

Financial Banking Entertainment Event Apps 336

Quickmobile

JANUARY 4, 2018

And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile event app are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Be sure to populate your event app pre-event.

Event Apps 168

Event Apps Social Media Speakers 2016 168

Eventmobi

JULY 19, 2022

Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi? Multi-Event App.

Event Apps 195

Event Apps Healthcare Speakers Conference 195

Eventmobi

JULY 26, 2018

Tim and his team really wanted to push for increased communication and relationship building between attendees, so they turned to EventMobi’s event app technology as a contemporary and cost-efficient means to achieve these goals. With EventMobi’s help, attendees could submit feedback through the event app. Tim Sedgwick.

Management 151

Management Event Apps Conference Technology 151

SpotMe Blog

SEPTEMBER 1, 2022

Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. Check-in apps.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? 1) Unite Your Marketing and Sales Teams.

Social Media 279

Social Media 2021 Trade Shows Events 279

Eventmobi

SEPTEMBER 11, 2018

I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Event apps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.

Event Management 191

Event Management Technology Management Event Apps 191

Event Marketer

MAY 5, 2022

Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. Mark your calendars for the 2023 Experiential Marketing Summit, May 9-11, at Caesars Palace Las Vegas.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Eventmobi

MAY 19, 2021

Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195