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In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful eventplanning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process.
Eventplanning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual eventplanning. Feeling unsure about common hybrid and virtual event terms? Eventplanning terms: A. The agenda is your event itinerary.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
These new capabilities are: EventMarketing Websites, Free Event Registration, and Paid Ticketing. And all of them, naturally, compliment our Event Experience App perfectly. EventMarketing Websites Free to any event organizer, whether a Guidebook customer or not.
New to hybrid eventplanning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?
If no one heard about your event, it never really happened. Eventmarketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with eventmarketing.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your eventmarketing strategy. Image source: Event MB.
So, in this post we’ll explore: Different types of association software you should consider When to choose individual solutions versus all-in-one AMS software The best association software for events, community management, mobile eventapps , and more! What is Association Software?
After you planevents, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
Eventplanning trend: better use of design thinking and feedback. Several sessions at MPI WEC focused on the concept of using design thinking and crowdsourcing feedback to enhance eventplanning and execution. Use gamification to reward the users for contributing feedback via your eventapp to encourage adoption.
However, according to the State of EventMarketing 2024 report, 78.5% of event organizers are seeing higher costs compared to previous years. integrate with eventapps access powerful data insights. As a result, cost management has become more important than ever. This allows them to: reduce admin tasks.
“Best practices” and “eventplanning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. Suss out their willingness to travel for the event.
But with change comes growth, and if the last year (and a half) has taught us anything, it’s that events are more transitional than ever. Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. You just might learn something.
Eventplanning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Thats why having an eventplanning checklist and a clear plan is key. Download the EventPlanning Checklist as an Excel file to customize and share with your team.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
With major organizations like Salesforce, Google, Adobe and HubSpot investing heavily in planning out innovative and interactive events, the smaller organizations aspiring to be industry leaders have to rush into eventplanning just to update their marketing strategies. Determining Event Goals.
Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. This guide will explore the power of eventapps in post-eventmarketing, a crucial yet often overlooked aspect. What is Post-EventMarketing? Why is it Important?
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
In a recent eventmarketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face eventmarketing more valuable to their business as opposed to other marketing channels. Use customized eventapps to ‘gamify’ your event.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. EventPlanning: An Exciting & Challenging Career.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.
Eventapps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using eventapps. How to Choose a Mobile EventApp. Tech-savvy delegates expect them.
As we look toward a globalized future, global virtual and hybrid events will likely continue to gain traction. This post is full of actionable insights to help you create a successful event. From what to look for in a global eventplanning software to ways to incorporate varying cultures, we’ve got you covered. .
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and eventplanning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Top-level corporate eventplanning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Whether you’re an experienced event planner or new to the industry, this guide will help you navigate the available options and select the platform that best fits your organization’s needs. Eventdrive Analysis Eventdrive is a France-based event management platform specializing in solutions for corporate events and meetings.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi? Multi-EventApp.
If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free eventplanning resources. For more information, check out our event resources home.
If you want to know how attendee data can elevate your eventplanning prowess, read our guide on the benefits and best methods for tracking attendee behavior. How it benefits your events. Tracking attendee behavior should be a core pillar of your eventplanning process, if not the foundation.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Whether you’re an experienced event manager or new to the field, this analysis and comparison will help you navigate the landscape and choose the best platform for your organization. The platform delivers a premium user experience for attendees while streamlining the eventplanning process and maximizing ROI.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
Corporate eventplanning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate eventplanning ideas for a few tips for organizing these kinds of occasions. B2B EventMarketing Reloaded.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? 1) Unite Your Marketing and Sales Teams. Want to learn more?
In 2024, the demand for robust and feature-rich event management platforms continues to grow. While the EventMobi event management platform has become a leading tool for eventplanning, it’s important to consider alternative solutions and competitors to ensure you find the platform that best suits your specific needs.
Whether it’s virtual reality, live streaming capabilities or the use of sophisticated eventapps , event planners are forced to stay up to date in order to deliver engaging and profitable experiences. So, how are you evolving your eventplanning expertise? He’s been taking events to the next level ever since.
Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-eventmarketing activities (active posting on social media, UGC creation, email invites, etc.).
Without giving you too much of a history lesson, in the early days, EventMobi started off as a small team of engineers who worked really hard day and night to build the first version of the eventapp technology to help make the lives of event planners (like yourself!) Thus, our annual employee event CampMobi was born!
In the technological era, where we all have moved onto Google lists and Keep , planners also require one such generic eventplanning checklist of tasks that can come in handy to them during the events. A comprehensive version of the write-up ensures that the eventplanning is correct and up to date.
It surprised many people when Forbes Magazine listed eventplanning as the fifth most stressful job. So why does Forbes list eventplanning so high? Event planners have to work for months to get everything in place for an event that will at most occur over only a few days.
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