Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventmobi

OCTOBER 5, 2023

Why might two similar events experience drastically different results? It all comes down to the event marketing strategies behind them! From in-person gatherings to virtual meet-ups, event marketers face a range of challenges and opportunities. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Eventmobi

DECEMBER 13, 2018

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Image source: Event MB.

Event Apps 150

Event Apps Speakers Social Media Events 150

GEVME

APRIL 16, 2019

Event management is an integral part of event organisation. After you plan events, you also need to promote them. That’s where event marketing comes in. What is event marketing. Event marketing is one of the best ways to build brand awareness for your event. Design an event page.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Eventmobi

MAY 29, 2018

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. Event App Adoption. The Event App Promotional Video.

Event Apps 152

Event Apps Advertising Events Marketing 152

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The ability to personalize live events using AI is the killer app many event producers have been waiting for.

2025 147

2025 Social Media Event Marketing Event Apps 147

Event Marketer

FEBRUARY 26, 2025

And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.

Conference 224

Conference 2024 Food and Beverage Event Apps 224

Event Marketer

MARCH 14, 2025

Artists within the veterinary community and from the VetARTnow Facebook group showcased their animal-themed paintings in the district, and attendees could vote for their favorite pieces in the NAVC Events app, with prizes awarded to the winners.

Trade Shows 226

Trade Shows 2025 Social Media Conference 226

Guidebook

DECEMBER 19, 2024

In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.

Event Planning 78

Event Planning Event Apps 2025 Tech 78

GEVME

JANUARY 21, 2019

To provide a smooth experience for attendees, event planners might consider creating mobile versions of event web pages and adding push notification campaigns to their event marketing plan. To convince you that an event mobile app is a must have in 2019, we have prepared some key facts to support it.

Event Apps 136

Event Apps 2019 Events Event Marketing 136

Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

2025 78

2025 Technology Event Apps Tech 78

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Adopting a clear event strategy will be critical to seize this great opportunity. Planning the Event.

2020 293

2020 Social Media B2B B2C 293

Attendease

JUNE 20, 2023

As an event planner, you’ve got a lot on your plate. But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

SpotMe Blog

OCTOBER 27, 2022

Corporate event trends have changed rapidly in recent years. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . The popularity of hybrid events has steadily increased over the past few years.

Corporate Events 246

Corporate Events 2023 Event Apps Event Tech 246

Guidebook

MARCH 6, 2024

Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Eventmobi

AUGUST 15, 2019

There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event. “I

Event Apps 279

Event Apps Global Events Tech Conference 279

Eventsforce

FEBRUARY 25, 2020

Event apps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using event apps. How to Choose a Mobile Event App. Tech-savvy delegates expect them.

Event Apps 117

Event Apps Technology Events 2018 117

Event Industry News

OCTOBER 11, 2024

As smartphones have become ubiquitous in our day-to-day life, it makes sense that event organizers would want to capitalize on their attendees’ usage.

Technology 111

Technology Event Apps Events Event Tech 111

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% As highlighted in the 2024 State of Event Marketing report, 78.5% Lets look at the primary advantages: 1.

Tech 78

Tech 2030 Technology 2025 78

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives.

B2B 147

B2B Event Marketing Marketing Social Media 147

Attendease

DECEMBER 23, 2019

What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. More intimate events.

2020 243

2020 Event Apps Social Media Travel 243

Event Marketer

MARCH 24, 2025

As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. Rethinking an Event Staple It doesnt get more iconic than the event badge.

Sustainability 130

Sustainability Trade Shows Marketing Event Apps 130

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Social Media 279

Social Media 2021 Trade Shows Events 279

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

e2m.live

MAY 20, 2020

There’s a global pandemic that makes in-person events all but impossible in the near future. However, to give up on events altogether is clearly not an option. Event managers are looking for reliable, scalable solutions to host virtual events. Virtual Event Apps Scale Up.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

Quickmobile

JANUARY 4, 2018

And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile event app are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Encouraging Prep with Pre-Event Access.

Event Apps 168

Event Apps Social Media Speakers 2016 168

Eventmobi

JULY 19, 2022

Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app. What Were Pri-Med’s Event Goals?

Event Apps 195

Event Apps Healthcare Speakers Conference 195

Eventmobi

SEPTEMBER 11, 2018

Learn about the top event management platform that event planners are using to save time and effort when managing their meetings and events. I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Event apps were the new technology on the block for event planners.

Event Management 191

Event Management Technology Management Event Apps 191

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Attendease

FEBRUARY 6, 2019

Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch. Take your event’s website. An added bonus?

Event Management 225

Event Management Management Event Apps Technology 225

Event Marketer

FEBRUARY 9, 2022

The approach that we took this year was to make it a hyper-local event for our Atlanta community that respects and appreciates Revolt as a brand immensely.”. A small HBCU (historically Black college or university) “Road to Summit” event helped connect students who wanted to participate in the event remotely from campus.

Financial 336

Financial Banking Entertainment Event Apps 336