Event Marketer

MAY 2, 2025

Thoughtful On-brand Wayfinding For the first time this year, attendees could use Google Maps in the event app to navigate the show floor, but as cool as that is (and much needed at a lot of shows), it was the visual wayfinding that played an integral role in helping attendees navigate the floor and have a seamless experience.

Trade Shows 163

Trade Shows Tech Event Apps Fashion 163

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventmobi

MAY 29, 2018

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. Event App Adoption. The Event App Promotional Video.

Event Apps 152

Event Apps Advertising Events Marketing 152

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

GEVME

APRIL 16, 2019

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Guidebook

DECEMBER 19, 2024

For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.

Event Planning 78

Event Planning Event Apps 2025 Tech 78

Attendease

JUNE 20, 2023

So, even if you’re still pinning down sessions and confirming speakers, you are set up to capture attendee interest and begin your pre-event marketing efforts. Modern software will let you publish more relevant information as the details are solidified. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

GEVME

JANUARY 21, 2019

While mobile apps were originally offered as productivity and information retrieval tools, such as e-mail and weather forecasts, the situation has changed due to user demand and availability of developer tools. To convince you that an event mobile app is a must have in 2019, we have prepared some key facts to support it.

Event Apps 136

Event Apps 2019 Events Event Marketing 136

Guidebook

JANUARY 3, 2025

However, according to the State of Event Marketing 2024 report, 78.5% of event organizers are seeing higher costs compared to previous years. integrate with event apps access powerful data insights. As a result, cost management has become more important than ever. This allows them to: reduce admin tasks.

2025 78

2025 Technology Event Apps Tech 78

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Eventsforce

FEBRUARY 25, 2020

Event apps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using event apps. How to Choose a Mobile Event App. Tech-savvy delegates expect them.

Event Apps 117

Event Apps Technology Events 2018 117

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

SpotMe Blog

OCTOBER 27, 2022

There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . So, just think about how powerful an omnichannel event strategy could be. Event marketers have realized this.

Corporate Events 246

Corporate Events 2023 Event Apps Event Tech 246

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.

Tech 78

Tech 2030 Technology Event Apps 78

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. A PDF version of the information was available for download as well if attendees preferred to digest the content in written form.

2023 298

2023 Tech Education Entertainment 298

SpotMe Blog

SEPTEMBER 1, 2022

Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. Check-in apps.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Eventmobi

JULY 19, 2022

Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi?

Event Apps 195

Event Apps Healthcare Speakers Conference 195

Quickmobile

JANUARY 4, 2018

And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile event app are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Be sure to populate your event app pre-event.

Event Apps 168

Event Apps Social Media Speakers 2016 168

Attendease

DECEMBER 23, 2019

Personal App Experience: Allow attendees to favourite and plan their agenda on their fingertips through the use of mobile apps with custom capabilities. Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. More Event Apps Wanted.

2020 243

2020 Event Apps Social Media Travel 243

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Attendease

FEBRUARY 6, 2019

According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for event marketing (behind social media and email marketing). During the Event. Finally, there’s attendance.

Event Management 225

Event Management Management Event Apps Technology 225

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? 2) Apple Special Events. 5) Social Media Marketing World.

Social Media 279

Social Media 2021 Trade Shows Events 279

Hubilo Blog

DECEMBER 7, 2018

Introduction to a Mobile Event App. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile event app. The most used technologies by event planners are photobooths (45%), event apps (44%) and live streaming tools (44%).

Event Apps 85

Event Apps Social Media Tech Trade Shows 85

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Informing and attracting potential attendees.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Expo Pass

SEPTEMBER 4, 2024

Tracking attendee behavior should be a core pillar of your event planning process, if not the foundation. This information impacts every aspect of the process, elevating your natural talents with pinpoint insights into attendee needs, interests, and habits. Event apps change the game. Event apps are one of them!

Social Media 137

Social Media Event Apps Technology Event Planning 137

Eventmobi

SEPTEMBER 11, 2018

I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Event apps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.

Event Management 191

Event Management Technology Management Event Apps 191

Eventmobi

JUNE 19, 2024

Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different?

Social Media 284

Social Media Events Conference Event Apps 284

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventtia

NOVEMBER 12, 2024

With these criteria in mind, we’ll evaluate EventMobi and its alternatives, focusing on their event management tools to streamline processes and enhance attendee engagement through a unified system. We encourage you to conduct your own extensive research before choosing the best event management software.

2024 62

2024 Healthcare Event Apps B2B 62

Eventtia

OCTOBER 30, 2024

Disclaimer: This analysis is based on information available from company websites, Capterra, and G2 scores. We recommend conducting your own thorough research before selecting the best event management software for your needs. . Branded Event Websites : Create personalized event websites without coding expertise.

2024 62

2024 Event Apps Retail Event Management 62

Eventtia

OCTOBER 30, 2024

Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 score. We encourage you to conduct your own extensive research before choosing the best event management software.

2024 62

2024 Healthcare Trade Shows Retail 62

Eventmobi

OCTOBER 25, 2018

And no matter how many times you double and triple check to make sure there aren’t any mistakes before sending to the printer, inevitably something gets missed or information needs updating. To help them facilitate community-building and attendee collaboration, the team decided to invest in an event app.

Event Apps 75

Event Apps Healthcare Conference Education 75

Eventmobi

JULY 26, 2018

Tim and his team really wanted to push for increased communication and relationship building between attendees, so they turned to EventMobi’s event app technology as a contemporary and cost-efficient means to achieve these goals. With EventMobi’s help, attendees could submit feedback through the event app. Tim Sedgwick.

Management 151

Management Event Apps Conference Technology 151