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In light of the recommendation era and the acceleration of AI tools, b-to-b eventmarketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. Health care conferences can often come off as sterile. When we stopped by on day two of the expo, the painting was halfway to being completed.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your eventmarketing strategy. Image source: Event MB.
If no one heard about your event, it never really happened. Eventmarketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with eventmarketing.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
The brand also provides newcomers with a link to the previous years keynote, which is available on-demand, to give them a general idea of how content is presented at the show. The casual meetups were guided by members of the eTail Advisory Board, who spoke to the group about what to expect and how to take advantage of the event.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Despite a generally-amazing attention to detail, many event planners make some common mistakes when providing an eventapp for their attendees. Promote the EventApp. One of the most important metrics for event planners is app adoption rate, which is the percentage of attendees who installed the app.
Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . An audio mixer is essential for events that are also using multiple cameras and presenters.
And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the eventapp. We create experiences.
A high-energy “Dream in Black” pitch competition invited emerging tech entrepreneurs of color to present ideas and the impacts that they are making in Black communities. A small HBCU (historically Black college or university) “Road to Summit” event helped connect students who wanted to participate in the event remotely from campus.
Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. This guide will explore the power of eventapps in post-eventmarketing, a crucial yet often overlooked aspect. What is Post-EventMarketing? Why is it Important?
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. What Does a Hybrid Event Look Like?
Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Virtual Event Engagement. Forrester , 2021 ).
And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile eventapp are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Encouraging Prep with Pre-Event Access. Why Engage Pre-Event?
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Check-in apps.
In a recent eventmarketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face eventmarketing more valuable to their business as opposed to other marketing channels. Use customized eventapps to ‘gamify’ your event.
I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” Perhaps it shifts the scope of how you view your eventapp—but given the recent disruption of social networks like X (formerly Twitter), is that a bad thing? How does that look?
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi? Multi-EventApp.
I’m regularly asked to speak, present, or run a workshop at meeting industry events. Well, there’s nothing unusual about that; it happens frequently. BUT THIS TIME I GET TO PAY FOR THE PRIVILEGE! No, you pay us! While I love to do this, the requests are often silent about something important.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
If you want to successfully market your mobile eventapp, you have to be organized. Creating a plan ahead of time will help lead to better mobile eventapp adoption. . Design website banners that read “Download This App Now.”. Write app teaser emails and social media tweets. Once the app is live.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
There are different options to consider when understanding how to plan hybrid events. We’ve listed 3 types of hybrid events for you to choose from. Live hybrid events. These are events where all speakers are physically present at the event venue. Hybrid events with on-demand engagement. What they are.
An eventapp can save a lot of headache for event planners, not to mention reduce the amount of waste, allow for last-minute changes, and most of all, save on printing costs. Just think of all the other things you could use that event budget for! Why Invest in an EventApp? Showcasing New Product Launches.
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile EventApps Report. Event speakers are essential to a successful eventmarketing strategy. How do you keep your event speakers happy?
I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Eventapps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.
Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-eventmarketing activities (active posting on social media, UGC creation, email invites, etc.).
Speaker readiness and presentations are just as important as they are at in-person events, but in-session engagement, high quality video production , and facilitating online networking takes on a whole new meaning at online events and conferences. How EventMobi Makes Online Events Easy to Manage and Fun to Attend.
Hybrid Events are here to stay. In the early days of 2020, many event organizers had to make a quick pivot to offer virtual-only conferences. This of course presented some major challenges. The EventMobi Hybrid Event Platform is designed specifically for this purpose. Mitch Gibson, Video Production Manager at EventMobi.
For this new generation of selective attendees, eventmarketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. Each event has a miniature Think Forum space with presentations, demos and areas for meeting and networking.
Product presentations These events are specifically designed to showcase and introduce new products. For added visibility on social channels, you can invite an influencer or two to join your presentation for an exclusive experience. Irish beer brand Guinness presents a great example!
In this guide, we will review how enterprise organizations can approach eventmarketing with actionable tips and concrete examples. What is Enterprise EventMarketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).
Tip: Use PartySlate.com to source the best local vendors in large American cities for your events—a resource event planner extraordinaire Michael Cerbelli shared during his “Hot List” presentation (more on this later in the blog). Event planners should consider inviting experts in these spaces to present at events.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas. Conclusion.
The half-day conference will bring together event planning and event technology professionals along the likes of Tahira Endean , Roger Haskett , Shannon Desouza , and QuickMobile’s own Jason Philipchuk , to share their expertise. What Your 2018 EventApp Will Look Like. How is my app developer responding?)
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and eventmarketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.
I act as the liaison and event tech consultant with the event planners of our sponsored events. I really enjoy helping them design their eventapp, develop strategies to achieve their event goals, and create overall incredible event experiences. My role at EventMobi is unique.
So, even those on a budget can offer attendees access to customized agendas, presentations and speaker information without the need to hire programmers. The platform also provides data analytics to help planners integrate the event in their marketing campaign and improve future experiences.
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an eventapp to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different?
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