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Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Activity challenge.
In the last two years, the SHOT Show increased their eventapp sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with eventapp and digital packages that are a winning combination for organizers, exhibitors and sponsors.
On the surface, eventmarketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is eventmarketing? Breaking down the eventmarketer’s role.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi? Multi-EventApp.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
For this new generation of selective attendees, eventmarketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. Colleen Bisconti, VP-Global Conferences and Events, IBM “You’ll never hear me refer to GPJ as our agency.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? 1) Unite Your Marketing and Sales Teams.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. After reading this article, you have a leg up in that regard.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Infrastructure and operations are costly, not to mention that attendee engagement tends to fall drastically once the event is over. That’s why more event planners are shifting their strategy to sustained events programs. This keeps each event feeling fresh and relevant.
Check communication channels, including group chats, the eventapp, etc. At many iconic conferences, organisers play with engineering serendipity to foster connections during events. Prepare and run post-eventmarketing activities. Use post-event surveys to capture insights about the event.
Assign roles – Once you’re in agreement on your goals, align your sales and marketing organizations around what roles they’ll play leading up to the event. Marketing begins with compiling a list of attendees and crafting messaging specifically to that audience. Get their commitment so you can do a full discovery and demo.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
Hybrid event platform. Mobile eventapp for interactions, feedback, and networking. Want more hybrid event examples to get inspiration from? When to plan a hybrid event instead of an in-person or virtual one. It should address things such as: Why and who you’re hosting the event for. Mobile eventapp.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Learn how to increase your productivity and get more out of your events in this guide to eventmarketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. What is eventmarketing automation?
Use a Meeting App. Eventapps are no longer just reserved for recreational events and large tradeshows. The technology has evolved over time, and savvy professionals are finding more opportunity in connecting their teams across the globe using apps. Event Execution. EventMarketing. Categories.
Determine how easy it is for you to customize a branded registration page, send email invites to potential attendees, and automatically push registrants into an eventapp or onsite check-in tool (or, ask about integratations that will automate this process). EventMarketing Tools. An Integrated EventApp.
Event gamification is a broad term that refers to incorporating game-like processes and elements into your event to make it more engaging and to motivate attendees to keep interacting. For the latest episode of “Did you know?”,
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
Rather, a new theme is emerging across the globe – hybrid events. Let’s understand hybrid events in detail. A simple google search will tell you that the term ‘hybrid event’ refers to a mix of a live, in-person event and a virtual event. Leverage a Hybrid EventApp. Streaming.
Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable eventmarketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.
As a nonprofit, it’s important to understand how marketing automation will help you plan your next event and fit in with the rest of your organization’s strategy. Let’s dive a little deeper into software automation and how your organization can use it to boost your eventmarketing!
Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology. Why Event Technology Matters. Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. EventMarketing, with examples. EventApps, with examples.
From pre-event to post-event , we’ll explain why engagement matters and what you can do to make it better. What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees.
4 Tips to Ensure Your EventApp is Successful. Not to toot our own horn, but we at Cvent like to think we’re event tech experts – especially when it comes to eventapps. We’ve worked with many planners on their events and have seen pretty much everything you can think of! Make it as easy as possible.
In the last two years, the SHOT Show increased their eventapp sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with eventapp and digital packages that are a winning combination for organizers, exhibitors and sponsors.
Additionally, a good digital event manager needs to be comfortable dealing with data analysis, experience design, content management, technical troubleshooting, digital privacy regulations etc. Tracking participation and assessing effectiveness can help answer questions such as what type of event content would draw in more people?
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. The next best thing to actual mentions is the potential of your attendees to refer to your products or services. This ensures that you get the responses quickly as well as have the ability to run analytics on it.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
Having a clean and reliable contact database is important for not only the event at hand but for all future eventmarketing campaigns. Integrate with your CRM - Firstly, make sure to sync your event software with your customer relationship management platform. Drive Online Event Registration.
Many green meeting and event planners also organize charitable causes into their work, supporting drives or donations whose proceeds go back into bettering the community. While exact stages and operations will vary, green event planning tenets cover: Transportation. Eventmarketing and promotion. Meeting and event venues.
For details on financing terms, refer to our Skift Financing Cheat Sheet. With this round of funding, Hubilo becomes one of the best-funded event technology companies. This is a significant departure from the Spring of 2020 when Hubilo publically pivoted from an eventapp and event management tool. May 26, 2022.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
Stova’s Core Platform’s email marketing Another thing you should consider is what your “from” name is. If your audience refers to you as your brand, don’t use your CEO’s name. As a bonus, here are 5 secrets of event email marketing that most marketers probably know, but are not able to maximize: 1.
What Is Event Branding? Event branding is capturing the essence of your organization's brand and giving it its proper due in your eventmarketing campaigns. This can be done both through digital branding (event websites, eventapps, event email marketing) and through onsite branding (event booth, swag, cupcakes).
We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. Read on to learn the in’s and out’s of event engagement.
Non dues revenue refers to the income generated by organizations through sources other than membership fees. Sell ad space Provide opportunities for vendors to advertise their products or services during events. Your vendors will thank you for the additional promotion, and you get a reliable revenue source every time you host an event.
The ins and outs of planning a corporate event It’s important to understand what a corporate event is before we offer relevant corporate event planning tips. These events can range in size and include anywhere from 50 attendees to thousands. Consider these event promotion tips: Take advantage of social media and hashtags.
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