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As the event industry embarks on a new season of market volatility, many eventmarketers are forced to make difficult decisions about what stays and what goes in their event budgets. The post Turnkey Sustainability appeared first on EventMarketer.
Thoughtful On-brand Wayfinding For the first time this year, attendees could use Google Maps in the eventapp to navigate the show floor, but as cool as that is (and much needed at a lot of shows), it was the visual wayfinding that played an integral role in helping attendees navigate the floor and have a seamless experience.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
That’s why more event planners are shifting their strategy to sustainedevents programs. A sustainedevents program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. Let’s explore the benefits!
While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
However, according to the State of EventMarketing 2024 report, 78.5% of event organizers are seeing higher costs compared to previous years. integrate with eventapps access powerful data insights. As a result, cost management has become more important than ever. This allows them to: reduce admin tasks.
And it’s an event industry trend that’s expected to grow in 2023. New generations of event planners have seen how a combination of virtual and in-person elements can boost eventsustainability and accessibility. So, they’re pushing for the event industry to continue in this direction. Employed local people.
In today’s world, where environmental concerns are at the forefront of global discussions, event organizers are increasingly embracing sustainableevent management to host eco-friendly and socially responsible events. Key performance indicators (KPIs) help track and assess environmental and social achievements.
Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. This guide will explore the power of eventapps in post-eventmarketing, a crucial yet often overlooked aspect. What is Post-EventMarketing? Why is it Important?
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the eventapp.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Events often generate large amounts of unnecessary waste, adding to an already concerning amount produced each year in most parts of the world. With sustainability and social responsibility on the forefront of minds these days, many event organisers are taking substantial measures to reduce their carbon footprint.
Events often generate large amounts of unnecessary waste, adding to an already concerning amount produced each year in most parts of the world. With sustainability and social responsibility on the forefront of minds these days, many event organisers are taking substantial measures to reduce their carbon footprint.
For this new generation of selective attendees, eventmarketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. Hot topics at the show included AI for business, security, sustainability, hybrid cloud and what’s next in computing.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix. Below are 25 cutting-edge event promotion ideas to inspire you and captivate your target audience.
The platform delivers a premium user experience for attendees while streamlining the event planning process and maximizing ROI. More than just a scalable event planning solution, Eventtia serves as a long-term strategic technology partner, enabling clients to achieve sustainedevent success.
EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach. Real-Time Analytics and Reporting: Insights into event performance and attendee behavior. Virtual and Hybrid Event Support: Integrated live streaming and virtual exhibitor booths.
The eventapp talked directly to the game and featured a Leaderboard that displayed real-time rankings, motivating attendees to visit more booths and engage deeply with the event. Each scan awarded points and prompted trivia questions, fostering friendly competition and knowledge-building.
The eventapp talked directly to the game and featured a Leaderboard that displayed real-time rankings, motivating attendees to visit more booths and engage deeply with the event. Each scan awarded points and prompted trivia questions, fostering friendly competition and knowledge-building.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia provides a full suite of event management capabilities, including registration, payment processing, eventmarketing, attendee engagement, networking, and detailed analytics.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
Even if your event is focused on a for-profit industry, MPI showed that it’s important to appeal to your attendees’ emotional side as well. A large number of speakers and sessions focused on social causes like diversity, ethics (ex: how to spot signs of human trafficking), sustainability and wellness.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Virtual Event Trend: A Continued Focus on Sustainability.
While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainableevent that is rich in data and dynamic for organizers and participants alike.
Eventmarketing is rapidly evolving due to technological advancements and changes in customer preferences. Eventmarketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.
If you invest in robust, valuable programming, your event can be a global content marketing opportunity for your company. . By embracing a hybrid event, you’re working with a more sustainableevent model. Virtual and streaming experiences can reduce the total climate pollution from events by up to 60-98%. .
The eventapp is live, hundreds of appointments have been pre-booked, and The Meetings Show 2023 is now just a week away. Sustainable commitment This year, The Meetings Show has unveiled further commitments to minimising its environmental impact. See the full programme here.
With the ever-evolving pace of technology, the event industry has significantly transformed over the years. The use of mobile eventapps is now crucial to ensure a successful, seamless and profitable event. Here, we explore five compelling reasons why your event needs an eventapp in 2023.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Event Trend: A Continued Focus on Sustainability.
Mobile apps have the potential to change the industry's bad environmental rep by eliminating waste and informing better planning and management decisions — both before guests arrive and while they're enjoying your event. What Is Green Event Planning? Eventmarketing and promotion. Meeting and event venues.
The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms.
In the midst of an increasingly noisy meetings and events marketplace, eventmarketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could eventmarketers realize the same benefits?
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
But now in-person events are back and buyers are looking for one/a select few marketingevent management software solutions to meet their needs for the mixed event formats they run every year – in-person, virtual , hybrid , webinars , and on-demand. Take live event captioning , for example.
Tracking participation and assessing effectiveness can help answer questions such as what type of event content would draw in more people? What sort of social media channels resonate most with attendees for eventmarketing resonate efforts? Hybrid events play an important role in upping the industry’s sustainability efforts.
Sustainability technology Technology can enhance the environmental and social sustainability of events. These tools help reduce waste, monitor and minimize energy consumption, promote eco-friendly practices among attendees, and assess the overall carbon footprint of an event. Cvent’s Sustainability Tracker.
We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. Read on to learn the in’s and out’s of event engagement.
And of course, the event itself will be an extension of that. As we dive into this article, you’ll notice that we mention sustainability quite a bit. We’ve chosen this value as a way to give you concrete examples of how to project an event’s ‘why’. Our increasingly conscious society is owed in part, to millennials. Go paperless.
By digitalizing and simplifying your registration and attendee tracking process, you are also improving the experience for your employees which is vital for sustainability. One easy slam dunk is to utilize an eventapp. Event Execution. EventMarketing. Digitalizing the Experience. Time to ditch the no.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Well guide you on creating backup plans that save the day.
So here is an article of the top event technology trends for 2023 you should be aware of. Artificial Intelligence Contactless Technology Hybrid Event Technology Green Events Mobile EventApps NFC Metaverse Blockchain AR & VR 1.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
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