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7 Things to Look For in an Event App

Eventmobi

What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-event marketing to post-event analysis. How much can you spend?

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7 Things to Look For in an Event App

Eventmobi

What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-event marketing to post-event analysis. How much can you spend?

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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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3 Reasons Why Using a Promo Video Will Increase Event App Adoption

Eventmobi

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. Event App Adoption. The Event App Promotional Video.

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Event Tech Investment Tracker

EventMB

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest event tech (and venue finding) vendors.

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13 corporate event trends that will make your events stand out in 2023

SpotMe Blog

“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Event marketers have realized this.