SpotMe Blog

OCTOBER 27, 2022

“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Event marketers have realized this.

Corporate Events 246

Corporate Events 2023 Event Apps Sustainability 246

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event.

Event Apps 279

Event Apps Global Events Tech Conference 279

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Event Farm

MAY 24, 2017

The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.

Event Tech 160

Event Tech Tech Healthcare Technology 160

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. ” -Todd Kaplan, Pepsi.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

MAY 16, 2022

Signage and exhibit materials have historically been responsible for a significant amount of event waste, but the tides are turning as brands take a harder look at their ecological impact. Some are also reducing their event signage overall, opting for quality over quantity without compromising attendees’ ability to navigate the experience.

Sustainability 362

Sustainability Transportation Trade Shows Event Apps 362

Event Marketer

FEBRUARY 9, 2022

A high-energy “Dream in Black” pitch competition invited emerging tech entrepreneurs of color to present ideas and the impacts that they are making in Black communities. A small HBCU (historically Black college or university) “Road to Summit” event helped connect students who wanted to participate in the event remotely from campus.

Financial 336

Financial Banking Entertainment Event Apps 336

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Virtual Event Platform & Feature Usage.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Smart Meetings

JUNE 15, 2024

Event Tech Gets Personal Refreshing fun at Grand Hyatt San Antonio River Walk Bespoke moments that speak to individual attendees are the ones that are remembered. Conversational prompts can be used to adjust copy for event websites, attendee communications, email marketing and mobile event apps.

Meetings 264

Meetings Trade Shows Tech Event Tech 264

Eventsforce

FEBRUARY 25, 2020

Event apps are no longer an option for many events today. Tech-savvy delegates expect them. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using event apps. How to Choose a Mobile Event App.

Event Apps 117

Event Apps Technology Events 2018 117

Endless Events

MARCH 15, 2019

Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. It will be years until we see these types of AI at events.

Event Tech 125

Event Tech 2019 Tech Technology 125

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Hubilo Blog

DECEMBER 7, 2018

Introduction to a Mobile Event App. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile event app. The most used technologies by event planners are photobooths (45%), event apps (44%) and live streaming tools (44%).

Event Apps 85

Event Apps Social Media Tech Trade Shows 85

Bizzabo

JUNE 4, 2021

Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. Building an On-Brand Event Website.

Tech 110

Tech Event Apps Event Management Social Media 110

SmartMeetings

JUNE 16, 2022

So, it continues to confound me the number of times we still see planners trying to “create engagement” or “deliver ROI” to their attendees and stakeholders by simply buying the latest and greatest Event App or Audience Engagement Activity—and then being shocked when nobody uses it. All the World’s a Canvas. There and Back Again.

Event Tech 126

Event Tech Tech Technology Consulting 126

e2m.live

MAY 20, 2020

Let’s go through the major reasons why we believe that event managers need dedicated Virtual Event apps, or they’ll be selling their events short. Virtual Event Apps Scale Up. A virtual event app platform, on the other hand, can be used for events with large (virtual) footfalls.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

Eventmobi

MAY 19, 2021

Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Eventmobi

JULY 31, 2024

Webb notes that tools like EventMobi, while initially designed for in-event communication, now “allow you to continue conversations that you’ve had at the event, by connecting and continuing that post-event.” Broaden Your Sponsor Perspective Another factor in expanding the reach of annual meetings beyond the actual event?

Meetings 347

Meetings Education Trade Shows Conference 347

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

Tech 78

Tech 2030 Technology 2025 78

GEVME

MAY 29, 2018

When it comes to corporate events, there’s always a specific tech environment you can utilise to simplify the process of organisation. Handling complex event marketing. Corporate event management software can be an excellent marketer. How to choose event management software for corporate events.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.

2025 147

2025 Social Media Event Marketing Event Apps 147

Eventmobi

JULY 19, 2022

Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi? Multi-Event App.

Event Apps 195

Event Apps Healthcare Speakers Conference 195

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile event apps generate a goldmine of data. Better Events, Proven ROI.

Technology 211

Technology Social Media Financial Marketing 211

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Hubilo Blog

DECEMBER 17, 2018

Events are now quite a tech-driven affair. Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Event Data. Facial Recognition.

Event Tech 80

Event Tech 2019 Tech Event Apps 80

Eventmobi

OCTOBER 25, 2018

An event app can save a lot of headache for event planners, not to mention reduce the amount of waste, allow for last-minute changes, and most of all, save on printing costs. Just think of all the other things you could use that event budget for! Why Invest in an Event App? Gamification.

Event Apps 75

Event Apps Healthcare Conference Education 75

Eventmobi

JANUARY 3, 2019

Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a la carte sponsorship offerings, based on the event lifecycle stages. Marketing Communications. Event App Design. Attendee Engagement.

Sponsorships 171

Sponsorships Event Apps Social Media Tech 171

Expo Pass

JANUARY 17, 2019

How to Assess the Tech Needs of Your Attendees. Whether you are running your first event or gearing up for your 20th annual convention, understanding the technology needs of your attendees can be intimidating. Any misstep could potentially have serious consequences for the success of your event. Does your event need Wi-Fi?

Tech 97

Tech Social Media 2018 2019 97

Endless Events

OCTOBER 5, 2018

How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge.

Event Tech 92

Event Tech Tech Social Media Trade Shows 92

Attendease

FEBRUARY 6, 2019

According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for event marketing (behind social media and email marketing).

Event Management 225

Event Management Management Event Apps Technology 225

Hubilo Blog

DECEMBER 4, 2018

Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile event app. But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Is your app complicated to download?

Event Apps 74

Event Apps Marketing Social Media Tech 74

Hubilo Blog

AUGUST 14, 2018

With the technology industry at its peak, 2018 has also seen a lot of updates in event tech trends that have gained widespread acceptance and are expected to last and grow further in the coming years. Here are some of these trends that are literally ruling event tech world this year. Event gamification.

Event Tech 181

Event Tech 2018 Tech Social Media 181

Expo Pass

NOVEMBER 30, 2018

5 Quick Tech Tips to Upgrade Your Exhibitor Packages. (3 Technology changes constantly, so what better way to upgrade your event’s exhibitor packages than through tech? Brand Your Event App. Using an event app is a great way to engage with your audience and pass on vital event logistics.

Tech 79

Tech Social Media Event Apps 2019 79

Eventmobi

MAY 17, 2023

Learn how to measure event ROI, why it’s important, and what metrics to use. Bonus: a list of tech tools to support your next event! Whenever you hold an event, you want to make sure that you get back more than you put in—or at least break even! into making your event as visible as possible. But if you made $6000?

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Eventmobi

JUNE 19, 2018

Without giving you too much of a history lesson, in the early days, EventMobi started off as a small team of engineers who worked really hard day and night to build the first version of the event app technology to help make the lives of event planners (like yourself!) Thus, our annual employee event CampMobi was born!

Event Apps 151

Event Apps Events Tech Technology 151

Event Industry News

DECEMBER 17, 2019

All-in-one platforms capture and store information from every stage of the event lifecycle, so it’s easily accessible in one place. This gives organizers unprecedented ability to optimize their events. For example, as attendees move through the event, mobile event apps, beacons and smart badges collect a goldmine of data.

2020 96

2020 Event Tech Tech Event Apps 96