Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. But they miss the bigger picture, being unable to connect the dots and tie events to revenue and profit.

Technology 211

Technology Social Media Financial Marketing 211

Event Industry News

OCTOBER 11, 2024

As smartphones have become ubiquitous in our day-to-day life, it makes sense that event organizers would want to capitalize on their attendees’ usage.

Technology 111

Technology Event Apps Events Event Tech 111

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

2025 147

2025 Social Media Event Marketing Event Apps 147

Eventmobi

SEPTEMBER 11, 2018

I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Event apps were the new technology on the block for event planners. How many attendees would actually use an event app? There were lots of concerns. It’s a must-have.

Event Management 191

Event Management Technology Management Event Apps 191

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Eventmobi

DECEMBER 13, 2018

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Image source: Event MB.

Event Apps 150

Event Apps Speakers Social Media Events 150

Eventmobi

MAY 29, 2018

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. Event App Adoption. The Event App Promotional Video.

Event Apps 152

Event Apps Advertising Events Marketing 152

GEVME

APRIL 16, 2019

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Guidebook

DECEMBER 19, 2024

For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.

Event Planning 78

Event Planning Event Apps 2025 Tech 78

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

Tech 78

Tech 2030 Technology Event Apps 78

Quickmobile

JUNE 13, 2018

Despite a generally-amazing attention to detail, many event planners make some common mistakes when providing an event app for their attendees. Promote the Event App. One of the most important metrics for event planners is app adoption rate, which is the percentage of attendees who installed the app.

Event Apps 108

Event Apps Social Media Events Marketing 108

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

Event Technology 126

Event Technology Technology Event Tech 2013 126

Eventsforce

FEBRUARY 25, 2020

Event apps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using event apps. How to Choose a Mobile Event App. Tech-savvy delegates expect them.

Event Apps 117

Event Apps Technology Events 2018 117

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Attendease

OCTOBER 2, 2019

2019 Event Technology Guide: An integrated event technology stack to help you manage your event throughout your entire event lifecycle. With so many technology options available, it can be overwhelming to choose which ones will help you be productive, rather than busy. We couldn’t agree more.

Event Management 170

Event Management Technology Management Social Media 170

GEVME

JANUARY 21, 2019

To provide a smooth experience for attendees, event planners might consider creating mobile versions of event web pages and adding push notification campaigns to their event marketing plan. To convince you that an event mobile app is a must have in 2019, we have prepared some key facts to support it.

Event Apps 136

Event Apps 2019 Events Event Marketing 136

Event Marketer

FEBRUARY 2, 2024

More Event Peeps Episodes: Launch Stories—Creating an Event for an Industry Passion Projects—I Built a Nonprofit Plus, Gorlick reports on the event measurement strategies and tools that she uses to track her events’ impact and ROI, as well as the event and conference trends she’s keeping an eye on this year. “I

Event Apps 279

Event Apps Global Events Tech Conference 279

Attendease

JANUARY 17, 2020

As much as companies have evolved with progress in technology, face to face interactions still are as important as ever in marketing. All of these objectives are achievable when an event is well-planned. Make sure the registration software offers on-site event registrations. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Attendease

DECEMBER 23, 2019

What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. A lot in fact!

2020 243

2020 Event Apps Social Media Travel 243

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Quickmobile

JANUARY 4, 2018

And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile event app are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Be sure to populate your event app pre-event.

Event Apps 168

Event Apps Social Media Speakers 2016 168

Event Marketer

MAY 5, 2022

Of course, it wouldn’t be EMS without ample time to hang out, raise a glass, make new connections and get a taste of the latest event tools and technologies, and there were plenty of chances to do just that. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

SpotMe Blog

OCTOBER 27, 2022

“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Event marketers have realized this.

Corporate Events 246

Corporate Events 2023 Event Apps Event Tech 246

Attendease

FEBRUARY 6, 2019

Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch. You’ll also reduce costs – and improve overall event ROI – by simplifying your efforts and driving greater overall event efficiency. Modern event technology has changed all of this.

Event Management 225

Event Management Management Event Apps Technology 225

Eventmobi

JULY 19, 2022

Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app. How Did Pri-Med Use An Event App to Achieve Their Event Goals?

Event Apps 195

Event Apps Healthcare Speakers Conference 195

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Meetings 264

Meetings Trade Shows Tech Event Tech 264

Eventmobi

MAY 19, 2021

The biggest demands tend to be a need for customization of event sponsorship package features, establishing connections with attendees, integration with the various event technology used throughout the event for maximum brand exposure, and of course, ROI. Marketing Communications. Event App Design.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. What Does a Hybrid Event Look Like?

Social Media 279

Social Media 2021 Trade Shows Events 279

Event Marketer

MAY 24, 2023

For this new generation of selective attendees, event marketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. In the space, attendees took part in immersive experiences and experienced technology and innovations in action.

2023 246

2023 Conference Trade Shows Technology 246

Hubilo Blog

SEPTEMBER 4, 2018

That is why it is essential for planners to make sure that their attendees have a memorable event experience in order to convert them into your loyal attendees and achieve event success. lies in two words; event technology. Maximizing Attendee Convenience Through Event Apps. Thus it’s their own event app.

Event Technology 97

Event Technology Technology Social Media Event Apps 97

Event Marketer

FEBRUARY 9, 2022

A small HBCU (historically Black college or university) “Road to Summit” event helped connect students who wanted to participate in the event remotely from campus. In addition, fans could access the Summit content through the Revolt app and watch select clips on YouTube.

Financial 336

Financial Banking Entertainment Event Apps 336

Eventmobi

JULY 31, 2024

Webb notes that tools like EventMobi, while initially designed for in-event communication, now “allow you to continue conversations that you’ve had at the event, by connecting and continuing that post-event.” Broaden Your Sponsor Perspective Another factor in expanding the reach of annual meetings beyond the actual event?

Meetings 351

Meetings Education Trade Shows Conference 351

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97