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Whether you’re paying to travel and attend, or you’re attending from your home office for free, either way, we’re trying to drive that value for everybody. The casual meetups were guided by members of the eTail Advisory Board, who spoke to the group about what to expect and how to take advantage of the event.
In a recent eventmarketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face eventmarketing more valuable to their business as opposed to other marketing channels. Use customized eventapps to ‘gamify’ your event.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
But there’s another reason that hybrid events will be one of the big 2023 event trends. Event attendees’ desire to meet in person is record high. But event planners are hesitant to go back to fully in-person events for 2 reasons: travel and venue costs. . Eventmarketers have realized this.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. Each of the event’s three stages and the main stage were open, wall-less and equipped with highly localized sound. Agency : Agency EA.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
And what should an eventapp actually do? Well, we’ll say this: the right eventapp can make almost every part of your already amazing event – even better. To help get you started, these are the must-have features you need on your event mobile app. Top eventapp features for attendees.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile EventApps Report. Event speakers are essential to a successful eventmarketing strategy. Because it gets results.
The platform also provides data analytics to help planners integrate the event in their marketing campaign and improve future experiences. DoubleDutch’s powerful white label, customizable eventapp and registration platform help eventmarketers capture and understand the attendee journey, including travel data and survey feedback.
We’ve taken the award-winning engagement tools from our eventapp, and integrated them into the Virtual Event Space. If your event is still several months away, you may find that travel restrictions are lifted and on-site events are once again possible – with certain limitations in place.
We have talked about incentive travelevents before and have shared a lot of great tips from our previously powered events. Dreaming with the Stars was one of this amazingly organized one-day event that helped us gain insight into high profile corporate events and learn a few important things along the way.
Similarly, few distinguish between business and personal travel in the same way they used to. That number is expected to grow in 2020 as employers encourage the blending of business and leisure travel to appeal to the younger generations that are rising up through the workforce. What is bleisure travel?
Hybrid event platform. Mobile eventapp for interactions, feedback, and networking. Want more hybrid event examples to get inspiration from? When to plan a hybrid event instead of an in-person or virtual one. Involve those who can’t attend physically (due to travel, cost, or venue capacity). What you need.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
From watching keynote speeches to networking with other attendees, there are plenty of opportunities to connect at a live event. But virtual events do have their advantages too. They’re more affordable – you don’t have to pay for travel or accommodation costs. Hybrid events are a combination of live and virtual.
Also, you should seriously consider dates that would enhance attendance, like piggybacking on another event that appeals to your audience, or booking your event in a vacation area during prime season (providing guests another reason to travel and attend your event). Step 7 – Launch an eventmarketing campaign.
On 14 November 2022, Mr. and Miss Shahla conducted their wedding ceremony with an eventapp. Guests shared their live photos on the event feed. The couple organized contests within the app. A small example of how an eventapp can transform your event. A boring event will spoil your brand image.
Event management software applications are usually equipped with one or more of the following sets of features: Attendee management – For managing attendee and guest lists , attendee contact information, meal and session choices, travel/room details, name badging and event check-in. Enhanced attendee engagement.
Furthermore, by engaging with the local community and ensuring inclusivity and accessibility for all attendees, events can leave a positive and lasting impact on society. Integrating Technology for Sustainable Events Leveraging technology is a powerful way to align events with sustainability goals.
Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable eventmarketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.
The eventapp is live, hundreds of appointments have been pre-booked, and The Meetings Show 2023 is now just a week away. Using isla’s measurement platform TRACE to help measure and minimise carbon emissions, The Meetings Show will collect data around the areas of travel, waste, catering and energy from this year’s show activity.
was recognised as a four-year-old startup that takes on successfully end-to-end technology for corporate events. In 2014, three young entrepreneurs (Pedro Goes, Mauricio Giordano and Vinicius Neris) had the idea of creating custom eventapps and were selected by the Lisbon Challenge, one of the main startup acceleration programs in Europe.
When are they most likely to be available for an event? and organizers don’t need to worry as much about the logistics of event set-up. To host an online networking event, you can use an event management platform to help attendees share and connect.
“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. Survey them at the beginning stages of the event.
In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the eventmarketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.
Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology. Why Event Technology Matters. Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. EventMarketing, with examples. EventApps, with examples.
Instead of fearing hybrid events, embrace the idea that virtual elements make in-person events better. “ Lisa Vogel Field and EventMarketing Leader, Webex Events (formerly Socio) Beyond this, hybrid events now exist on more of a spectrum with varying levels of engagement and activations.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
Rather than only experiencing session content in person at a physical venue, an attendee tunes into a live broadcast using event technology (i.e. video conferencing and virtual event software ). Generally, event organizers try to mimic the structure of an ordinary in-person conference. Mobile eventapp.
Use the profile matchmaking feature that a lot of event platforms have to match up participants. Consider virtual icebreakers, speed networking, or digital conversation starters for attendees to connect with each other before and during the event. Use an eventapp. Share photos and highlights.
With the ever-evolving pace of technology, the event industry has significantly transformed over the years. The use of mobile eventapps is now crucial to ensure a successful, seamless and profitable event. Here, we explore five compelling reasons why your event needs an eventapp in 2023.
The in-person portion of the event includes a physical venue where people gather for workshops, presentations, networking activities, etc. And, the virtual aspect of the event includes streaming platforms, eventapps, or software that allow for participation from anywhere in the world.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
After enduring the shutdown of the events industry through COVID, Eventbase is enjoying a resurgence as customers flock back to hosting in-person events. . Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile eventapps.
After enduring the shutdown of the events industry through COVID, Eventbase is enjoying a resurgence as customers flock back to hosting in-person events. . Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile eventapps.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Use your eventapp to allow guests to give feedback in real-time.
Factor in other carbon footprint variables such as attendee air and car travel, hotel room energy expenditures, venue energy expenditures and discarded food, and you begin to see where the EPA is coming from. While exact stages and operations will vary, green event planning tenets cover: Transportation. Eventmarketing and promotion.
A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined eventmarketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is eventmarketing?
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Well guide you on creating backup plans that save the day.
The organizers of ICCA AES – Digital Transformation event in Singapore, actually had holographically beamed-in — Star Trek style — a keynote panelist from the UK. What’s more, the industry is seeing event planners use Smart NFC wristbands to enable seamless check-in and badging. What timings suit more attendees?
Eventmarketers are no strangers to last-minute changes and crises. Maintaining an update log on your event website will help provide answers for attendees, speakers, and partners who are seeking information about your event. Making the Move to a Virtual Event. COVID-19 has landed. This may create some lines.
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