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Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile eventapps. Much has been written since, including evidence that Apple is taking action with some eventapp providers.
But let’s face it, even superheroes need a sidekick like a good corporate eventtechnology. Picture this: an event management tool that’s not only super powerful, but also easy to use. With the right software, sailing through your events with confidence is made easy.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
What speakers and events will you feature? But one of the most important decisions has to do with the eventapp you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. How much can you spend?
What speakers and events will you feature? But one of the most important decisions has to do with the eventapp you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. How much can you spend?
(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered eventtechnology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly?
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in eventtechnology and planner success. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Action-oriented.
We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.
And when you add in demands from attendees for an ever increasing and engaging event experience with access to innovative eventtechnology, it creates even more pressure. . It’s no surprise that today’s event attendee expects eventtechnology such as an eventapp to be provided at your event.
So it makes sense that more and more event planners are deciding to invest in an eventapp. The big question is – should you build the app yourself or partner with an expert vendor? . Investing in new event tech is often a challenging experience for planners. before the event). Making the Decision.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Why Hanapin Invested in an EventApp.
What’s clear is that brand recognition and simple, sophisticated product design matters more than ever across all industries, and the eventtechnology space is no different. We asked our Customer Experience team to reflect on some of the amazing clients and app designs they’ve seen this year. The Design Vision.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their eventtechnology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
Eventapps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. Conference & Event Mobile App Features. App usage analytics & reports.
Behind every meeting, conference, and incentive trip, there are event organizers making an impact on businesses, economies, and communities. As a Customer Success Manager for the Latin American market, every day I have the honor of helping clients execute incredible event experiences that are shaping the world we live in.
Event software and eventapp integrations can help event planners improve their workflow and save lots of time when it comes to managing their technology. But understanding the technical side of setting up an integration can be intimidating for an event planner. How much do eventapp integrations cost?
The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an eventapp. At this point, you should already be familiar with the benefits of incorporating an eventapp into your event. digital banner ads in the eventapp). CTO / VP of IT.
The paradox of choice – Too many eventapps. Did you know that there are over a hundred different types of eventapps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex! Technology.
If you’re reading this blog post then you’re already familiar with the benefits of incorporating an eventapp into your event experience. Generates additional event revenue through digital sponsorship opportunities (e.g. digital banner ads in the eventapp). CMO / VP of Marketing/Events.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of eventtechnology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another eventapp.”
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on EventMarketer. And thats just the beginning.
Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of EventMarketing 2024 report, 78.5% In fact, 80.4%
Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of eventtechnology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your eventapp early on, ensuring theyre informed and excited from the start.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
Eventapps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using eventapps. How to Choose a Mobile EventApp. Tech-savvy delegates expect them.
To provide a smooth experience for attendees, event planners might consider creating mobile versions of event web pages and adding push notification campaigns to their eventmarketing plan. To convince you that an event mobile app is a must have in 2019, we have prepared some key facts to support it.
In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. For me, marketing doesn’t have to be slimy or over-hyped. ” AI In EventApps: Chatbots.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Real-Time Data and Flexibility Real-time data is one of the strongest advantages of eventtechnology.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Eventapps were the new technology on the block for event planners. How many attendees would actually use an eventapp? There were lots of concerns. It’s a must-have.
Create an attendee journey site map so you can visualize the event layout. Eventtechnology is your friend here. Notify attendees via text message when to arrive for check-in or other events. Don’t forget, you can rely on your eventtechnology to leverage text messaging for emergency communication. .
Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, EventApps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Now you need to market your conference , of course!
The biggest demands tend to be a need for customization of event sponsorship package features, establishing connections with attendees, integration with the various eventtechnology used throughout the event for maximum brand exposure, and of course, ROI. Marketing Communications. EventApp Design.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike. Live events are the main crux and that has always been the case. We kind of pivoted when we had to, and now we’re getting back to it.”
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