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The success of an event when it comes to attendee satisfaction is mostly based on people’s opinion of it. Hence, increasing user engagement on your eventapp is vitally important for the event to be truly successful. The eventapp industry is on the rise, both in terms of revenue and significance.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. The truth is, implementing the right event software saves your team significant time and money in the long run.
Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. Demonstrate the Value of the Event After the event, who are you reporting to: your boss, clients, investors, or other stakeholders?
Knowing how to best use and keep up with socialmedia to amplify the reach of your event can be daunting for even the most experienced socialmedia managers or event marketers. SocialMedia Dashboard. How to Plan, Execute, and Measure Your SocialMedia Campaign.
A well-designed and intuitive eventapp is what every planner needs. It’s not enough for an app to just look attractive. What good is a nice-looking eventapp if your attendees don’t know how to use it? That’s why eventapp design is so crucial to a successful event. Home Screen.
As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and SocialMedia Analytics), we are very excited to now offer event planners, marketers and socialmedia managers, the first off-the-shelf, affordable socialmedia Augmented Reality (AR) experiences designed for events and conferences.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. While this is good news for event professionals, they need to start preparing to handle all of this work that is set to come their way.
Planning an event is extremely time-consuming and stressful. Because of this, sometimes the last thing on a meeting and event planner’s mind is eventapps. This short list of eventapp do’s and don’ts should make creating your eventapp easier. DON’T: Wait last minute to build the app.
As an event planner, you’re well aware that eventapps have become common practice at any type of event experience. Chances are, you’ve used an eventapp yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Image source: Event MB.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and socialmediaapps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Who is your event for? You can also make sure your events look good.
They could use markers to color in a pet outline featured on a Color Therapy wall, write a message on a butterfly and stick it on a colorful tree collage, pose in a Find Your Roar safari-themed photo booth alongside plush lions, and snap a selfie in front of a Kitty Warhol backdrop for socialmedia.
That means that both of these generations will be in attendance at the same conferences, meetings and events. This makes event planner’s already difficult job even harder as they try to come up with creative ways to engage and involve both these groups at their events. Encourage socialmedia. Yes, I know.
Planning and managing an event is no easy task, even for the most veteran planner. It’s easy to see why a career as an event planner consistently ranks high on the list of most stressful jobs. The amount of time, resources, and technical knowledge needed to successfully produce an event is something many teams struggle with every day.
Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The ability to personalize live events using AI is the killer app many event producers have been waiting for.
The paradox of choice – Too many eventapps. Did you know that there are over a hundred different types of eventapps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex!
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .
The process for creating a request for proposal (RFP) has wildly changed now that virtual and hybrid events are regularly in our repertoire. While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon.
Volunteers not only help your events run smoothly but also bring energy, enthusiasm, and fresh perspectives. Those who are passionate, reliable, and committed to doing their best on event day can help you pull off your conference without a hitch. Post on socialmedia to bring attention to your conference and its need for volunteers.
EventMobi’s technology is all about providing the best possible event experience to both planners and attendees through event management software tools like eventapps, so what better way to demonstrate how useful an eventapp than by using it for our own team retreat?
What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. More intimate events.
The COVID-19 pandemic has undeniably caught the Global Business Events Industry off guard, and planners around the world are having to make difficult decisions about upcoming events. Before you decide whether to cancel, postpone, or keep and adapt your event, we’re here to help you understand your options. How It Works.
Corporate event trends have changed rapidly in recent years. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . The popularity of hybrid events has steadily increased over the past few years.
Technology has transformed nearly every aspect of event planning and execution. From initial event discovery to post-event follow-ups, attendees expect seamless digital experiences that enhance their journey before, during, and after an event. Event discovery and registration set the tone for their first impressions.
Creating Content Coming up with a quick socialmedia post seems like an easy job. AI tools can help create an entire month’s socialmedia calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers.
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an eventapp to increase engagement onsite, and provide them with plenty of networking opportunities. Well, location matters when it comes to event engagement as well.
As an event professional, it can be all too easy to get lost in the details. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. Event management technology is your BFF in the process.
As an event professional, it can be all too easy to get lost in the details. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. Event management technology is your BFF in the process.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
As an event planner, you’ve got a lot on your plate. But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an event management tool that’s not only super powerful, but also easy to use. For example, let’s start with event landing pages.
To be able to carry the weight of a large-scale event, one should start developing a detailed plan of interaction weeks or even months before the start of the event. 8–2 months: Plan and execute pre-event marketing activities (active posting on socialmedia, UGC creation, email invites, etc.). Sound easy enough?
I think it’s safe to say that you can have the best eventapp of all time, but it’s next to useless if no one uses it. In this blog post, I’m going to share a few ideas for promoting your eventapp so that you maximize your pre-event attendee engagement. Promote Your EventApp Well Before Your Event Begins.
How Do Conferences Differ from Events and Conventions? “Event” is a blanket term that includes everything from intimate weddings to mega industry get-togethers. Both conferences and conventions fall under the “events” umbrella. Everything from academic conferences to virtual events is fair game.
Many organizations start managing their events using multiple tools that fulfill very specific needs. This piecemeal approach may work when you manage few events, but once you start growing your event portfolio, it becomes a daunting process. Multiply that by the number of emails you send and the number of events you run.
And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile eventapp are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Encouraging Prep with Pre-Event Access.
Still thinking about the eventapp that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! The best event branding sticks in attendees’ minds long after the event has ended—and gets them excited when it comes around again in the future. What is Event Branding?
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.
Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.
The best events are ones that actively encourage attendee participation. That’s why we’ve curated 23 unique event engagement ideas, including special strategies for: Pre-event and post-event engagement Annual conferences Virtual events Ready for some audience engagement examples to make your next event better than ever?
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Reasons to measure event marketing success.
Evaluating event success is the first step to take towards planning your next event. The planning process of this years’ event is where the evaluation process begins. Where you are in your event cycle will play a factor on what metrics you want to measure. Measurement for Different Event Stages.
Perhaps excited about an upcoming event, proud to contribute to your successes, or grateful to be part of your community. Take advantage of event management software to offer your members a smooth experience and you’ll also cut back on the time your team spends managing logistics. So how do you improve your member experience?
Ever need help generating event sponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. How Do You Ask a Company To Sponsor an Event?
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.
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