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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
For this panel, Ryan invited two event planners who, like him, are passionate about bringing events back safely: Ari Nisman, president and CEO of Degy Booking International and Degy World LLC , and Margaret Launzel-Pennes, CEO and co-founder of TBX: Total Brand Experience. Tracking event, venue, and vendor staff.
However, in an age where almost everything can be simplified with technology, an eventapp plays a crucial role in changing the landscape of event planning and management. It is predicted that the eventapp market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.
However, in an age where almost everything can be simplified with technology, an eventapp plays a crucial role in changing the landscape of event planning and management. It is predicted that the eventapp market will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.
With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship. Additionally, sponsors are able to see the number of page views their company page received within the eventapp. Total clicks.
Attendees, brands, and event organisers are increasingly prioritising eco-friendly practices in event planning, from reducing waste to using sustainable materials. As an event manager, adopting sustainable practices is not only about reducing waste but also about demonstrating corporate responsibility.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
Download Your Event Planning Checklist The event checklist helps you manage all planning details, reduce uncertainty, and stick to the event timeline. Why Do You Need an Event Planning Checklist? Picture this: Your keynote speaker calls to cancel five days before your event. Tease the event on social media.
The eventsspeakers are really bringing their companys experience to life. For attendees, its the opposite experience of the traditional session hosted in a basic breakout room, where speakers talk at attendees and leave little invitation for conversation or engagement.
The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Exciting content such as virtual tours and workshops are also becoming common in the digital event world.
Promotion – Will marketing or promotional efforts be required Geographical radius – What region or area will you be attracting attendees from Content – What type of content fits the purpose and audience needs (speakers, presentations, entertainment, etc.) discounting (early bird, referrals, etc.)
Successful event managers bring together creativity and organization, ensuring each component, whether a virtual event booth or a keynote speech is impactful and on-brand. Corporate Events : Conferences, seminars, and team-building events. Especially for consumer events and large B2B events.
If they wanted to watch a speaker deliver 60 minutes of content without engagement, then they could have stayed home in their pajamas. Mahoganey Jones, Founder and CEO of Event Specialists. 7) On using an always-on content strategy to support events… “The prominence of editorial has been proven ten times over in the last year.
Think about it: you sit and listen to 20-minute speeches all day, lots of speakers, the same format, the same dynamic, the same space, and on and on. The individual speeches can be fascinating, but even eager listeners might find their attention a little dulled after a marathon session of speakers. Step 3: Eliminate distractions.
As many event planners know, it’s all about the details! One essential part of a successful event experience is the name badge. When done right, these little guys balance fashion and function to enhance the attendee experience. Save space on your event badge and find other areas to place major sponsor imagery.
These surveys can be offered online via various smartphone apps, or “the old fashioned way” with a simple pen and paper. Either way, we recommend encouraging participants to fill out surveys while the event is still going on —not afterwards—in order to maximize the number of responses. Eventapps.
Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person. For eventgoers with such an inclination, it’s usually about mingling eye to eye, networking “the old-fashioned way,” and traveling to and exploring a new city or country. And we can’t blame them.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
The event was a thoroughly planned incentive event with a lot of activities including contests, speeches, entertainment, motivational sessions, etc. The Incentive Travel EventApp: Engagement, Fun, Work & More. Two apps within one app with a lot of great eventapp features: . Notifications.
Professional Services available to help planners at every stage of their event, the Toronto-based event tech company has successfully delivered premium virtual events for International Coach Federation Switzerland, Sephora and New York Fashion Tech Lab amongst hundreds of others.
Join us on booth F1968 in the Event Tech area. We’ll be unveiling the latest update to everyone’s favorite EventApp, Evenium ConnexMe. Our onsite Event Tech specialists will be helping planners design interactive meetings with the right tools and tricks. Analyze the transition from event planner to.
If you are planning an event that features keynote speakers, you want to provide the best possible experience. The better experience your guest speaker has, the more likely they will be to work with you again in the future. How to Find Your Next EventSpeaker. Understand Your Speaker.
When you get down to it, event marketing educates your potential attendees about the scope and theme of your event; provides the particulars about the event (reasons to attend, location, date/time, speakers/entertainment, etc.); piques their interest; and generates buzz surrounding your event. Event hashtag usage.
Event branding is capturing the essence of your organization's brand and giving it its proper due in your event marketing campaigns. This can be done both through digital branding (event websites, eventapps, event email marketing) and through onsite branding (event booth, swag, cupcakes). EventApps.
If you’ve ever had an eventapp, you will know the importance of the Event Agenda feature. The agenda is the first feature everyone expects when they get their eventapp. During panel discussions or speaker sessions, the Live Q&A feature is very helpful. Live Q&A. Individual/Group Chat.
Need more ways to have people mix and mingle at your event? Check out these 20 tips on how to encouraging networking among event attendees. Beyond key speakers and sponsors, networking opportunities should be a main offering powering your event. Name Badges. Photo Source: Marcin Wichary. Employ Mid-Session Activities.
You’ve got the lineup, scheduling, branding, and marketing language ready for your first virtual event, and now it’s time to actively begin promoting it. Fortunately, our event marketing experts have you covered! After all, they make up the core of your virtual event’s content – they’re what the fans want! Social Media.
Popular ones are Google Analytics, polls, mention tracking web apps, software for event organizers, eventapps and so on. What are some important event management KPI examples ? Even though each event is different, there are a few key metrics that every employer branding manager should stick to.
It’s time to trade in your old-fashioned paper planners and Excel spreadsheets for modern productivity solutions designed to help even technically challenged event planners gain a digital edge on event stress. With an eventapp , that capability sits in the palm of their hand. Adopt smart productivity.
A conference is typically a large-scale event that revolves around a central theme, topic, or industry. They are often held over multiple days— three on average , according to American Express—and include special activities, guest speakers, exhibitions, and networking opportunities. Charity events.
Management of speaker programs, advisory boards and other live events. Whether it’s through email marketing , social media, web portals, mobile apps or in-person events, these solutions help you connect with HCPs in a coordinated fashion.
Let’s answer these questions: What is an event website? Your event website is, for all intents and purposes, the hub of the pre-event and sometimes even post-event experience for your attendees—save for a mobile eventapp , perhaps. Learn more about your organization and the event.
Sponsor speakers are to be promoted like you would promote the social handles of all those performing key roles in the event. Pre-event sponsored giveaways while promoting registration. EventApp Design. Sponsor logos and/or mention in post-event emails or surveys sent to the attendees.
When you get down to it, event marketing educates your potential attendees about the scope and theme of your event; provides the particulars about the event (reasons to attend, location, date/time, speakers/entertainment, etc.); piques their interest; and generates buzz surrounding your event. Key differentiator.
If you want to go around the world, there’s the free report about the 25 Best Event Venues and Destinations in 2018, which takes you from Anaheim to Singapore. You can also go to the EventApp Bible 2017: Reboot if you want to start building eventapps this year.
PowerPoint decks: Who’s reviewing the design of the speaker presentations? She suggests looking at fashion and music industry events for inspiration, then morphing their big-budget ideas into something that works for you. Tease out programming instead of announcing all your speakers or highlights at once.
You can use the eventapp, that’s connected to your hybrid event platform, to connect in-person and virtual attendees. Hands-on workshops are a good way to break the monotony of listening to speakers. Workshops are high-value trump cards that event profs should use. Host an auction. Gamify the experience.
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