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For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their EventApp. 2014 was the kickoff year for Meeting Expectations’ annual HR conference, and they knew they wanted to incorporate an eventapp to help engage their audience.
The success of an event when it comes to attendee satisfaction is mostly based on people’s opinion of it. Hence, increasing user engagement on your eventapp is vitally important for the event to be truly successful. The eventapp industry is on the rise, both in terms of revenue and significance.
But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.
For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. So we get some good information during the registration cycle. Where do I find this?
In light of the recommendation era and the acceleration of AI tools, b-to-b eventmarketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
What speakers and events will you feature? But one of the most important decisions has to do with the eventapp you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. How much can you spend?
What speakers and events will you feature? But one of the most important decisions has to do with the eventapp you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. How much can you spend?
This is a case study from Melissa Del Monte, Senior Marketing Associate, and Priscilla Vidal, Product Marketing Manager, Cvent. More information about Event Manager Blog’s case studies. The post EventApps: How to Save $30K in Printing [Case Study] by CrowdCompass by Cvent appeared first on [link].
This is a sponsored post written by Jana Westermann, Marketing Manager @ Conference Compass. More information about Event Manager Blog’s sponsored posts. In the last decade, eventapps have evolved into a versatile tool for planners and attendees that is now indispensable.
Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the eventapp you use will have a huge impact on your success. If you’ve never used an eventapp before, you may not understand how transformative it can be. Read the full case study.
This is a sponsored post written by Lori Esposito, Chief Marketing Officer, MeetingPlay. More information about Event Manager Blog’s sponsored posts. Your eventapp is an engagement engine, creating all kinds of new interactions between attendees. Sponsors are one of the cornerstones of your event. […].
More information about Event Manager Blog’s case studies. There are hundreds of eventapps on the market but the decision behind what works best for an event is a personal one based on goals and needs of the audience. This is a case study from MeetingPlay.
Eventapps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. Conference & Event Mobile App Features. App usage analytics & reports.
An event is a large undertaking for any association. It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently.
It’s no surprise that today’s event attendee expects event technology such as an eventapp to be provided at your event. Easy access to information, a convenient way to see updates in the schedule, and tools to interact with speakers and attendees play a big role in a seamless event experience.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Why Hanapin Invested in an EventApp.
The CMEE used the following unique features offered by EventMobi’s EventApp to deliver an amazing and unforgettable event experience: EventApp Highlights. ” – Samantha Nagy, Marketing Strategist, Event Attendee. Interactive Event Maps. . ” – Melissa Arnott. Interactive Agendas.
The CMEE used the following unique features offered by EventMobi’s EventApp to deliver an amazing and unforgettable event experience: EventApp Highlights. ” – Samantha Nagy, Marketing Strategist, Event Attendee. Interactive Event Maps. . ” – Melissa Arnott. Interactive Agendas.
After a volunteer signs up, send quick confirmation messages and keep them informed before the event. Leverage features in your community app like event announcements, push notifications, and discussion groups to keep members informed. We’ll discuss the role of your eventapp further later on!
Johnson Experience Marketing that produced the event. Small but Mighty Touches The eventapp was truly helpful. Also, making key information available as an audio is such a thoughtful idea. Johnson Experience Marketing) Featured photo credit: Alive Coverage Have a story idea? Partner: George P.
Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.
For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your eventapp early on, ensuring theyre informed and excited from the start.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Keep Event Registration Forms Concise.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, eventmarketing comes with its challenges.
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of EventMarketing 2024 report, 78.5% In fact, 80.4%
Data is an integral component of your event. As a planner, you collect information about everything, from venue specifics and budgets to registrant details and vendor contracts. In this unit, we will take a closer look at common threats, discuss how to safeguard data and examine best practices for event-specific data security. .
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, EventApps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Conventions are larger and, at times, less formal.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Keep Event Registration Forms Concise.
There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . Corporate event trend #2 Events are becoming part of the omnichannel experience. Eventmarketers have realized this.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. A PDF version of the information was available for download as well if attendees preferred to digest the content in written form.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Event planning terms: B.
Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Such newfound visibility will draw even more event tech solutions into the market.
In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. For me, marketing doesn’t have to be slimy or over-hyped. ” AI In EventApps: Chatbots.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Marketing and sales events. 2) Apple Special Events.
However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. What is Post-EventMarketing?
Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their specific needs. That includes marketing communication prior to the event as well as interactions during and after the event is over. Face-to-face time.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi?
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