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About Meeting Expectations. Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals. The Event Goal. Meeting Expectations learned from the prior year’s EventApp execution and decided to invest in the following tactics: 1.
Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control. Marketing emails need multiple rounds of review? Keep your team connected Share your workback schedule with everyone involved in your event.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
For over 25 years, The Canadian Meetings + Events Expo (CMEE) has brought together meeting planners of all kinds – independent, corporate, or government – with event suppliers. Meet the Person Behind the Magic. Event Goals and Challenges. Event Goal. Interactive Event Maps. About the CMEE.
For over 25 years, The Canadian Meetings + Events Expo (CMEE) has brought together meeting planners of all kinds – independent, corporate, or government – with event suppliers. Meet the Person Behind the Magic. Event Goals and Challenges. Event Goal. Interactive Event Maps. . About the CMEE.
An annual meeting is many things—a gathering, an experience, and a way to build connections. By the time the event is over, an attendee is likely to feel pretty good about their association. By the time the event is over, an attendee is likely to feel pretty good about their association.
What speakers and events will you feature? But one of the most important decisions has to do with the eventapp you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. How much can you spend?
What speakers and events will you feature? But one of the most important decisions has to do with the eventapp you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. How much can you spend?
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
With EventMobi’s 1:1 video meetings feature, it is now easier than ever for attendees to connect at your virtual event and have meaningful conversations with each other or with sponsors and exhibitors. When planning a virtual event, one of the key questions is how to best facilitate effective online networking.
In light of the recommendation era and the acceleration of AI tools, b-to-b eventmarketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.
Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Those fees really cut into your event’s budget. The post Is Event Software Worth It?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Meet the Person Behind the Magic.
The announcement yesterday that London-based virtual streaming giant Hopin was purchasing the physical event services company Boomset was another step in the direction of an end-to-end hybrid meeting solution. The company had already purchased video service StreamYard and mobile app company Tobi. Twine, which announced a $3.3
Eventapps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. Conference & Event Mobile App Features. App usage analytics & reports.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on EventMarketer. And thats just the beginning.
The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.
Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.
While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon. So, we must continue to be laser-focused on creating RFPs that will truly meet our needs and set us up for success. Type of Event.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
You might encourage users who volunteer to join a dedicated volunteer group within your app to receive updates, access resources, and connect with other volunteers. We’ll discuss the role of your eventapp further later on! Send personalized online invitations to past volunteers or event attendees.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
With their first hybrid eventMEET THE CHANGE, the German meetings industry association MEET GERMANY needed to deliver an innovative event format. With this one-day event, which took place on August 27, 2020 in Berlin and online, the organizers proved that courage pays off. . MEET THE CHANGE in Numbers.
For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, eventmarketing comes with its challenges.
According to a report from Meeting Professionals International (MPI) and audio-visual company PSAV, 7% of event planners say they are lucky to have any process in place when it comes to system and data security, 25% mention that processes are implemented on a project-by-project basis and 32% state that organization-wide processes are in place.
Thanks to mobile phones and eventapps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized. In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of EventMarketing 2024 report, 78.5% In fact, 80.4%
In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. For me, marketing doesn’t have to be slimy or over-hyped. ” AI In EventApps: Chatbots.
There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . So, they’re pushing for the event industry to continue in this direction. Event attendees’ desire to meet in person is record high.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. What is Post-EventMarketing?
Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their specific needs. That includes marketing communication prior to the event as well as interactions during and after the event is over. Face-to-face time.
The popular career fair at Revolt Summit came back to life as well with a few COVID-19-era adjustments: The setup included a Zoom-powered virtual booth so that sponsor companies still operating remotely could participate and meet Summit attendees. Agencies: 5WPR; Superfly (experiential); AT&T (365 marketing).
EventMobi attended this year’s 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio. The event is where thousands of association professionals and industry partners gather to exchange time, resources, strategies, and solutions every year. Event Registration. Complimentary Seminars. The Expo Hall for ASAE was HUGE!
Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, EventApps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Now you need to market your conference , of course!
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Marketing and sales events. Team meetings. Trade shows.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
It helps control your expenses and revenues, and measures the success of your meeting or event performance. The importance of an event budget cannot be overemphasized. This chart shows an overview of the most common expenses for meetings and events. Calculate Cash Flow For Your Meeting or Event.
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