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Case Study: Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year

Eventmobi

For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App. 2014 was the kickoff year for Meeting Expectations’ annual HR conference, and they knew they wanted to incorporate an event app to help engage their audience.

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Master Event Planning with a Workback Schedule Template

Attendease

Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control. Marketing emails need multiple rounds of review? Time management A workback schedule helps you allocate the right amount of time for each task.

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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B-to-B For Me

Event Marketer

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

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Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Event Marketer

Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. Health care conferences can often come off as sterile. When we stopped by on day two of the expo, the painting was halfway to being completed.

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Nine Ways to Make First-time Conference Attendees Feel at Home

Event Marketer

For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.

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5 Financial Management Tips for Association Event Organizers

Eventmobi

An event is a large undertaking for any association. It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently.

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