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An event is a large undertaking for any association. It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Why Hanapin Invested in an EventApp.
In this quick guide, we’ll look at three areas of association events where you can use branding to communicate your mission: Registration Forms Promotional Materials The Event Space Before you dive into branding your event, Loop recommends compiling your association’s brand guidelines into a single document. Direct mail.
Event software and eventapp integrations can help event planners improve their workflow and save lots of time when it comes to managing their technology. But understanding the technical side of setting up an integration can be intimidating for an event planner. How much do eventapp integrations cost?
The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an eventapp. At this point, you should already be familiar with the benefits of incorporating an eventapp into your event. digital banner ads in the eventapp). CTO / VP of IT.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Activity challenge.
If you’re reading this blog post then you’re already familiar with the benefits of incorporating an eventapp into your event experience. Generates additional event revenue through digital sponsorship opportunities (e.g. digital banner ads in the eventapp). CMO / VP of Marketing/Events.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
The paradox of choice – Too many eventapps. Did you know that there are over a hundred different types of eventapps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex! Cost / Budget.
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
In the last two years, the SHOT Show increased their eventapp sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with eventapp and digital packages that are a winning combination for organizers, exhibitors and sponsors.
In this unit, we will take a closer look at common threats, discuss how to safeguard data and examine best practices for event-specific data security. . Identify EventApp Security Breaches and Other Threats. Anyone with the skills can compromise your data integrity, including: Malicious hackers. Disgruntled former employees.
Here at Guidebook, we’ve checked out a lot of conference apps, trade show apps, and all sorts of other eventapps. Well, seeing as how we consider ourselves eventapp experts, we want to share some of our research and observations to event organizers who are considering diving into mobile this year.
On the surface, eventmarketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is eventmarketing? Breaking down the eventmarketer’s role.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Marketing and sales events. Trade shows. Training seminars.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. After reading this article, you have a leg up in that regard.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi? Multi-EventApp.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
For this new generation of selective attendees, eventmarketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. Each event has a miniature Think Forum space with presentations, demos and areas for meeting and networking.
It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.
Infrastructure and operations are costly, not to mention that attendee engagement tends to fall drastically once the event is over. That’s why more event planners are shifting their strategy to sustained events programs. This keeps each event feeling fresh and relevant.
Large events where participants are local but may not be able to attend in person. Marketingevents with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. Web app for virtual attendees and mobile app for in-person attendees. Hybrid event platform.
Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. What is Member Engagement? Year round.
Attendees can share their experiences through tech-friendly platforms such as mobile apps, QR codes, or even live polling software. Close the Feedback Loop After the event, reference the live feedback in your wrap-up communications. QR Code Surveys Attendees scan a QR code to access a quick questionnaireno downloads required.
Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Check communication channels, including group chats, the eventapp, etc. At many iconic conferences, organisers play with engineering serendipity to foster connections during events. Invest in paid ads. Conclusion.
A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns. Data-driven.
In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? More of Note.
Meeting and event planners manage significant amounts of data, from vendor and supplier information and budgets to registrant details and post-event surveys. It is of paramount importance that you are organized about how you collect, store and refer to the data you collect. EventApp ? 161230_jspellos.doc.
Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. To get the most ROI out of your events, drive more qualified prospects, and support an account based approach, you must change your strategy.
You’ll want your eventapp to seamlessly integrate with industry lead customer relationship management systems (CRMs) and database systems to reduce siloed data and streamline processes. Request a list of systems your event provider has developed APIs for. Look for an eventapp that allows attendees to opt-in to this feature.
This can be a tall order during the ruckus of an on-going event, which is why most event planners use some sort of content management system (CMS) at their event. While there are stand-alone content management systems, most are built right into the eventapp and can cover most types of content.
That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. With over half the world’s population using email on a daily basis, there’s virtually no better way to reach your target audience, especially when promoting future events. Why, exactly, is email marketing effective?
By using an eventapp or other dedicated technology , conference name badges create an additional layer of information. Planners can track which booths are most visited at an exhibition, for example, or help sponsors achieve better visibility by looking and analytics for what areas of the event is most frequented by attendees.
Mobile EventApps. Digital sponsorships can be updated or modified quickly in response to changes in marketing campaigns or in the event of a company acquisition or merger. The examples below illustrate how the features of a mobile eventapp address sponsor goals. Pre-Event Exposure. Market value.
Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.
Here are a few examples of how you could narrow down the feature set you’ll be looking for: Do you already have a website/marketing support? If so, you may not need as many marketing or website building tools in your platform. Do you plan many different events in many unfamiliar locations? EventMarketing Tools.
Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? Click To Tweet.
Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). WildApricot also offers some other features like email marketing.
Event gamification is a broad term that refers to incorporating game-like processes and elements into your event to make it more engaging and to motivate attendees to keep interacting. In events, gamification also serves this purpose – to create a memorable experience that will stand out and remain with attendees.
You’ve put in the effort to create your eventapp, and it’s now out in the world. How do you can boost downloads for your mobile eventapp ? In this guide I unlock some industry secrets that’ll make your app the talk of the event. Strike a note with “Rock ‘n’ Refer.”
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
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