GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Reach on social media.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Eventmobi

JUNE 6, 2019

It’s no surprise that today’s event attendee expects event technology such as an event app to be provided at your event. Easy access to information, a convenient way to see updates in the schedule, and tools to interact with speakers and attendees play a big role in a seamless event experience.

Event Apps 180

Event Apps Food and Beverage Technology Event Technology 180

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventmobi

AUGUST 5, 2024

Post on social media to bring attention to your conference and its need for volunteers. Use eye-catching visuals from previous events, compelling stories from past volunteers, and clear calls to action to inspire registrations. We’ll discuss the role of your event app further later on!

Conference 290

Conference Event Apps Social Media Marketing 290

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You can also make sure your events look good. ” -Amenah R.

Social Media 263

Social Media 2012 Event Apps Entertainment 263

GEVME

APRIL 16, 2019

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? Marketing and sales events. Trade shows. Training seminars.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Eventmobi

MARCH 8, 2019

The paradox of choice – Too many event apps. Did you know that there are over a hundred different types of event apps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex! Cost / Budget.

Event Apps 150

Event Apps 2019 Technology Sponsorships 150

Eventscase Blog

AUGUST 24, 2023

Creating Content Coming up with a quick social media post seems like an easy job. AI tools can help create an entire month’s social media calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers. Make the most out of it!

Social Media 97

Social Media Trade Shows Event Apps Corporate Events 97

Attendease

DECEMBER 23, 2019

Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their specific needs. That includes marketing communication prior to the event as well as interactions during and after the event is over. Face-to-face time.

2020 243

2020 Event Apps Social Media Travel 243

Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. What is Post-Event Marketing?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

SpotMe Blog

OCTOBER 27, 2022

Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.

Corporate Events 246

Corporate Events 2023 Event Apps Sustainability 246

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 152

Marketing Social Media Speakers 2018 152

Eventmobi

JULY 9, 2020

If you need to execute a fast pivot for your internal meeting or association conference, you can leverage your existing EventMobi solution to move forward with a personalized, interactive virtual or hybrid event experience. Step 1: Leading Up to Your Event. Tools: Website & Registration, Social Media Dashboard and Event App.

Social Media 195

Social Media Event Apps Speakers Conference 195

Attendease

JUNE 20, 2023

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Attendease

JUNE 28, 2024

Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding.

Speakers 195

Speakers Social Media Advertising Event Management 195

Attendease

JUNE 28, 2024

Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding.

Speakers 195

Speakers Social Media Advertising Event Management 195

Eventmobi

FEBRUARY 25, 2019

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Read the first part here.

Marketing 150

Marketing Social Media Speakers Event Marketing 150

e2m.live

MAY 20, 2020

Let’s go through the major reasons why we believe that event managers need dedicated Virtual Event apps, or they’ll be selling their events short. Virtual Event Apps Scale Up. A virtual event app platform, on the other hand, can be used for events with large (virtual) footfalls.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

Attendease

AUGUST 28, 2022

Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Such newfound visibility will draw even more event tech solutions into the market.

Event Management 332

Event Management Management Tech Event Tech 332

Eventmobi

JUNE 19, 2024

Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different?

Social Media 284

Social Media Events Conference Event Apps 284

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Eventmobi

JUNE 5, 2023

Still thinking about the event app that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! The best event branding sticks in attendees’ minds long after the event has ended—and gets them excited when it comes around again in the future. What is Event Branding?

Social Media 195

Social Media Advertising Conference Marketing 195

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Eventsforce

JANUARY 23, 2020

We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for event marketing and how that content can be leveraged to engage audiences before, during and after an event. How to Create Content Around Your Event . Be Active on Social Media .

Marketing 118

Marketing Social Media Speakers Events 118

GEVME

MAY 16, 2018

Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-event marketing activities (active posting on social media, UGC creation, email invites, etc.).

Social Media 195

Social Media Negotiating Event Apps Speakers 195

Eventmobi

JUNE 21, 2018

I think it’s safe to say that you can have the best event app of all time, but it’s next to useless if no one uses it. In this blog post, I’m going to share a few ideas for promoting your event app so that you maximize your pre-event attendee engagement. Promote Your Event App Well Before Your Event Begins.

Event Apps 160

Event Apps Social Media Speakers Events 160

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Eventmobi

MAY 23, 2024

Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, Event Apps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Now you need to market your conference , of course!

Conference 292

Conference Management Speakers Event Apps 292

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.

Social Media 167

Social Media Marketing 2014 Speakers 167

Attendease

FEBRUARY 15, 2024

Outline the agenda and program so sponsors can get a feel for the event. Show how the audience for your event aligns with the sponsor’s target market. Convey why this event is a prime, one-of-a-kind sponsorship opportunity for maximum exposure. Describe target demographics. Highlight unique value.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Eventmobi

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Social Media 195

Social Media Event Apps Education Conference 195

Eventmobi

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

Social Media 195

Social Media Marketing Event Management Events 195

Eventmobi

MAY 19, 2021

Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195