Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

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2025 Social Media Event Marketing Event Apps 148

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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2020 Social Media B2B B2C 293

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

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Event Marketing Marketing Social Media Events 159

Eventmobi

JUNE 4, 2024

This cohesion allows for a seamless transition between the informational page about the event and the form, as well as other parts of your site where first-time attendees might look to learn more about your association. Social media. Ensure your association’s visuals and messaging shine on every social media platform.

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Eventmobi

DECEMBER 13, 2018

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Image source: Event MB.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Reach on social media.

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Event Marketing Marketing Social Media Event Apps 149

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Marketing B2C Ecommerce Social Media 195

Eventmobi

JUNE 6, 2019

It’s no surprise that today’s event attendee expects event technology such as an event app to be provided at your event. Easy access to information, a convenient way to see updates in the schedule, and tools to interact with speakers and attendees play a big role in a seamless event experience.

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Event Apps Food and Beverage Technology Event Technology 180

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

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Event Marketing Marketing Social Media Event Apps 167

Eventmobi

AUGUST 5, 2024

Post on social media to bring attention to your conference and its need for volunteers. Use eye-catching visuals from previous events, compelling stories from past volunteers, and clear calls to action to inspire registrations. We’ll discuss the role of your event app further later on!

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Conference Event Apps Social Media Marketing 290

Smart Meetings

JUNE 28, 2022

Your technology can make or break your event. Type of Event. What is the purpose of the event? Are you gathering for marketing, networking, or community building? The purpose of the event will drive questions like whether networking, live polling, Q&A or chat functions are important to include in your RFP.

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Technology Social Media Event Apps Speakers 264

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You can also make sure your events look good. ” -Amenah R.

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Social Media 2012 Event Apps Entertainment 263

GEVME

APRIL 16, 2019

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

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Event Marketing Marketing Social Media Events 31

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. What Does a Hybrid Event Look Like? Marketing and sales events. Trade shows. Training seminars.

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Eventmobi

MARCH 8, 2019

The paradox of choice – Too many event apps. Did you know that there are over a hundred different types of event apps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex! Cost / Budget.

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Event Apps 2019 Technology Sponsorships 150

Eventscase Blog

AUGUST 24, 2023

Creating Content Coming up with a quick social media post seems like an easy job. AI tools can help create an entire month’s social media calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers. Make the most out of it!

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Social Media Trade Shows Event Apps Corporate Events 97

Attendease

DECEMBER 23, 2019

Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their specific needs. That includes marketing communication prior to the event as well as interactions during and after the event is over. Face-to-face time.

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2020 Event Apps Social Media Travel 243

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

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Marketing Social Media Speakers 2018 152

SpotMe Blog

OCTOBER 27, 2022

Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.

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Corporate Events 2023 Event Apps Event Tech 246

Eventmobi

JULY 9, 2020

If you need to execute a fast pivot for your internal meeting or association conference, you can leverage your existing EventMobi solution to move forward with a personalized, interactive virtual or hybrid event experience. Step 1: Leading Up to Your Event. Tools: Website & Registration, Social Media Dashboard and Event App.

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Social Media Event Apps Speakers Conference 195

Attendease

JUNE 20, 2023

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

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Attendease

JUNE 28, 2024

Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding.

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Attendease

JUNE 28, 2024

Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding.

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Speakers Social Media Advertising Event Management 195

Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. What is Post-Event Marketing?

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Event Apps Event Marketing Marketing Social Media 78

Eventmobi

FEBRUARY 25, 2019

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Read the first part here.

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Marketing Social Media Speakers Event Marketing 150

e2m.live

MAY 20, 2020

Let’s go through the major reasons why we believe that event managers need dedicated Virtual Event apps, or they’ll be selling their events short. Virtual Event Apps Scale Up. A virtual event app platform, on the other hand, can be used for events with large (virtual) footfalls.

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Event Apps Meetings Trade Shows Social Media 98

Attendease

AUGUST 28, 2022

Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Such newfound visibility will draw even more event tech solutions into the market.

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Eventmobi

JUNE 19, 2024

Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different?

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Social Media Events Conference Event Apps 284

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Event Marketing Marketing B2B Social Media 139

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook.

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Event Marketing Marketing 2021 2022 124

Eventmobi

JUNE 5, 2023

Still thinking about the event app that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! The best event branding sticks in attendees’ minds long after the event has ended—and gets them excited when it comes around again in the future. What is Event Branding?

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Social Media Advertising Conference Marketing 195

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

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Event Marketing Marketing Social Media Events 150

Eventsforce

JANUARY 23, 2020

We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for event marketing and how that content can be leveraged to engage audiences before, during and after an event. How to Create Content Around Your Event . Be Active on Social Media .

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Marketing Social Media Speakers Events 118

GEVME

MAY 16, 2018

Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-event marketing activities (active posting on social media, UGC creation, email invites, etc.).

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Social Media Negotiating Event Apps Speakers 195

Eventmobi

JUNE 21, 2018

I think it’s safe to say that you can have the best event app of all time, but it’s next to useless if no one uses it. In this blog post, I’m going to share a few ideas for promoting your event app so that you maximize your pre-event attendee engagement. Promote Your Event App Well Before Your Event Begins.

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