Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Eventmobi

JULY 29, 2022

What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-event marketing to post-event analysis. How much can you spend?

Event Apps 195

Event Apps Speakers Events Event Marketing 195

Eventmobi

AUGUST 9, 2022

What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-event marketing to post-event analysis. How much can you spend?

Event Apps 195

Event Apps Speakers Events Event Marketing 195

Guidebook

NOVEMBER 22, 2024

We have listened to our customers’ repeated demands to build integrated event registration capabilities, and we are proud that you all trust us to do so. In early 2025, Guidebook will be ready to support your events from start to finish. And all of them, naturally, compliment our Event Experience App perfectly.

Event Apps 78

Event Apps Event Management Management 2025 78

Smart Meetings

OCTOBER 8, 2018

A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for event marketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.

Technology 211

Technology Social Media Financial Marketing 211

Eventmobi

JUNE 6, 2019

And when you add in demands from attendees for an ever increasing and engaging event experience with access to innovative event technology, it creates even more pressure. . It’s no surprise that today’s event attendee expects event technology such as an event app to be provided at your event.

Event Apps 180

Event Apps Food and Beverage Technology Event Technology 180

Attendease

DECEMBER 3, 2024

Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Those fees really cut into your event’s budget. Does this sound familiar? The real hidden cost?

Corporate Events 195

Corporate Events Event Management Tech Management 195

Gallus Events

JANUARY 3, 2019

(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered event technology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly?

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Event Technology Technology 2012 2011 217

Event Industry News

OCTOBER 11, 2024

As smartphones have become ubiquitous in our day-to-day life, it makes sense that event organizers would want to capitalize on their attendees’ usage.

Technology 111

Technology Event Apps Events Event Tech 111

Eventmobi

SEPTEMBER 11, 2018

I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Event apps were the new technology on the block for event planners. How many attendees would actually use an event app? There were lots of concerns. It’s a must-have.

Event Management 191

Event Management Technology Management Event Apps 191

GEVME

MAY 24, 2018

By designing a strong system of wireless Internet connections that works well with your event, you can build a bridge between an audience and an event brand. The key reasons to use wireless technologies at events. Technologies like WiFi Direct based on device-to-device communication can support fast data throughput.

Wireless 216

Wireless Technology Events Venues 216

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Why Hanapin Invested in an Event App.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

2025 147

2025 Social Media Event Marketing Event Apps 147

Attendease

DECEMBER 5, 2019

Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. Conference & Event Mobile App Features. App usage analytics & reports.

Event Apps 343

Event Apps Sponsorships Speakers Tech 343

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

GEVME

JANUARY 12, 2021

However, we learned that this works the best and is advantageous to so many people, and is indeed one of the most beneficial and profitable ways of conducting an event. . The inclusion of technology in creating a good experience for people has given people a better experience, and it has helped companies serve people on a whole new level.

Technology 207

Technology Trade Shows Travel 2020 207

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Endless Events

MARCH 15, 2021

Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. The technology, however, is what’s changed.

Event Apps 127

Event Apps 2030 2020 Tech 127

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Guidebook

DECEMBER 19, 2024

For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.

Event Planning 78

Event Planning Event Apps 2025 Tech 78

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

Tech 78

Tech 2030 Technology Event Apps 78

Endless Events

JUNE 13, 2022

Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another event app.”

Event Technology 149

Event Technology Technology Event Tech Tech 149

Smart Meetings

NOVEMBER 5, 2018

Thanks to mobile phones and event apps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized. In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable.

Tech 249

Tech Event Apps 2019 Technology 249

Eventmobi

MAY 23, 2024

Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, Event Apps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Now you need to market your conference , of course!

Conference 292

Conference Management Speakers Event Apps 292

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

Event Technology 126

Event Technology Technology Event Tech 2013 126

Attendease

OCTOBER 2, 2019

2019 Event Technology Guide: An integrated event technology stack to help you manage your event throughout your entire event lifecycle. With so many technology options available, it can be overwhelming to choose which ones will help you be productive, rather than busy. EVENT PROMOTION.

Event Management 170

Event Management Technology Management Social Media 170

Eventscase Blog

NOVEMBER 21, 2024

From the festivities in honour of Dionysus in ancient Greece to the hybrid festivals of the 21st century, the industry has evolved significantly, adapting to social changes and technological advances. Download our exclusive whitepaper, “Cultural and Entertainment Events (Evolution, Trends, and the Impact of Technology).”

Entertainment 52

Entertainment Technology Trade Shows Sustainability 52

GEVME

APRIL 16, 2019

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Endless Events

JULY 19, 2021

In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in event apps today. For me, marketing doesn’t have to be slimy or over-hyped. ” AI In Event Apps: Chatbots.

Event Apps 127

Event Apps Tech Event Tech Technology 127

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

Speakers 387

Speakers Events Marketing Education 387

Attendease

AUGUST 28, 2022

When you have outgrown your current technology. Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Scalability at your fingertips.

Event Management 332

Event Management Management Tech Event Tech 332

Eventmobi

JULY 2, 2019

In this unit, we will take a closer look at common threats, discuss how to safeguard data and examine best practices for event-specific data security. . Identify Event App Security Breaches and Other Threats. Anyone with the skills can compromise your data integrity, including: Malicious hackers. Disgruntled former employees.

Event Apps 150

Event Apps Banking Events Technology 150

Endless Events

FEBRUARY 7, 2022

Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing Event Technology Trends 2022. But, at the same time, technology is now more important than ever before.

2022 127

2022 Event Technology Technology Event Tech 127

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Meetings 264

Meetings Trade Shows Tech Event Tech 264

Event Marketer

FEBRUARY 2, 2024

More Event Peeps Episodes: Launch Stories—Creating an Event for an Industry Passion Projects—I Built a Nonprofit Plus, Gorlick reports on the event measurement strategies and tools that she uses to track her events’ impact and ROI, as well as the event and conference trends she’s keeping an eye on this year. “I

Event Apps 279

Event Apps Global Events Tech Conference 279