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Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Event Marketer

The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.

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Is Event Software Worth It? How to Get Leadership Buy-In

Attendease

Increased third-party fees Beyond that productivity loss, paying for multiple third-party tools like social media and email marketing services, event website builders , and other one-off platforms can really add up. Those fees really cut into your event’s budget. The post Is Event Software Worth It?

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Field Report: Five Game-Changing Trends from Google Cloud Next 25

Event Marketer

Granted, the point was to showcase Google Clouds products but with the speed of AI adoption, it wont be too long before brands will be able to level-up their trade show engagement game and meet rising attendee expectations because once youve experienced it, its like your first time with AItheres no going back.

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The Do’s and Don’ts of Event Apps

Quickmobile

Planning an event is extremely time-consuming and stressful. Because of this, sometimes the last thing on a meeting and event planner’s mind is event apps. This short list of event app do’s and don’ts should make creating your event app easier. DON’T: Use internal jargon.

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10 Important Technology Questions to Ask in Your Next RFP

Smart Meetings

While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon. So, we must continue to be laser-focused on creating RFPs that will truly meet our needs and set us up for success. Social Media.

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8 Event App Features on Your Attendee’s Wishlist

Eventmobi

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Image source: Event MB.

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Tips from the Trenches: 6 Ideas to Make Your Events Appeal to Gen Z 

Eventmobi

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You can also make sure your events look good. ” -Amenah R.