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Whether it’s through an eventapp or a virtual event platform, event technology can help you reduce attendee churn. Building on a webinar produced in collaboration with EventMB, EventMobi has created a new guide on best practices for building an event community. Why an Event Community Is Good for Your Event Budget.
Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile eventapp. But do not worry, in this section, we’ll cover how to market your eventapp and get a 100% adoption rate. Is your app complicated to download?
Today, partners can be anyone from familiar brands to beloved socialmedia influencers. B2B Event Marketing Idea #2) “Do It Live” With Product Demonstrations (Don’t Pitch). Product demos are common at B2B events these days, so it can help to reference big unveilings for inspiration.
Consider these strategies to attract Gen Z to your events. SocialMedia — What we’ve seen from working with those in their teens and early 20s is that they prefer different platforms. We also use instant messenger and socialmedia to answer live FAQ so that Gen Z attendees always have the information they need while on site.
Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, socialmedia and post-event followup. What is event marketing? potential attendees), distribution channels and pricing for the event. Attendance of sub-events/sessions.
Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. But here’s the good news… Modern event tracking tools – like eventapps, digital badges, and iBeacons – make data capture a breeze. Event analytics is like Netflix.
What's more, most people are familiar with these systems since they mirror the online check-ins at places like airports, with "paperless" tickets and registrant identification materials all stored inside the app. Eventapps serve as your central communication portal. Support App-Hosted Transportation Maps and Perks.
His posts tend to be short and on bigger, abstract ideas, but give you a lot to think about event strategy and planning. Its entries cover technology, socialmedia, marketing, and more. Event Manager Blog. Event Marketing Institute. It also includes rankings of top meeting hotels and destinations.
Founder of event marketing consulting agency DAHLIA+, creator and curator of the popular DAHLIA+ Daily newsletter, in demand public speaker, and CMP. No one quite has the pulse on the tech side of the industry like Dahlia, who is never afraid to share her passion on apps and socialmedia.
One of the easiest ways to conceptualize this is to think of it as a funnel: At the entrance of the funnel, you have your audience, which typically sits in your marketing platform – be it in Salesforce Marketing Cloud , Veeva CRM , or across the web and socialmedia. Finally, these people will hopefully attend your event.
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. Event intelligence can be used to improve both their performance and their experience.
In either case, marketing automation isn’t just for demand generation marketers who sit around thinking about increasing whitepaper downloads, or driving demo requests. Next, the workflow either sends the contact an email or reaches out to the contact on socialmedia depending on what action the contact takes.
That personalized experience starts with the very first touch point, requiring an under-standing of who prospective attendees are so that the event-marketing team’s messages — via email, socialmedia, and other forms of communication — are highly targeted. “‘To We’re see-ing the rise of the intelligent app,” Sinclair said.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, and Podcaster. Over 200,000 event professionals downloaded his books. In SocialMedias, he is a well-known influencer. What is she known for? What is he known for?
Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, and Podcaster. Over 200,000 event professionals downloaded his books. In SocialMedias, he is a well-known influencer. What is she known for? What is he known for?
Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, socialmedia and post-event followup. What is event marketing? potential attendees), distribution channels and pricing for the event. based on your marketing plan.
By adopting the following tips, you can be sure your attendees will have a great time during your event. During the event, it is important to reach out and engage with Influencers in particular. Influencers have a wider reach and are more powerful on socialmedia. Use a Mobile App. Engage Influencers.
Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. Socialmedia offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. Refining your event elevator pitch is an essential and worthwhile exercise.
Buffer’s blog is full of interesting content geared towards socialmedia and online marketing. Their blog offers industry news and trends, case studies, socialmedia and online marketing tips and tricks, and even podcasts. If you are a socialmedia or online marketer utilize this blog, you will learn a lot.
According to Facebook’s own research, events that send more than a few notifications experience considerable audience disengagement , as people turn notifications off when they find them to be annoying. Use other channels, like email marketing , or messages through an eventapp to update attendees about important event information.
With a big tech focus, you’ll find plenty of reads on socialmedia and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of whitepapers, infographics, and eBooks. Techsytalk. MeetingPlay.
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